What’s the best way to market your private practice?

You might expect me to have a straightforward answer to that. After all, I’ve been helping counsellors with their marketing for years.

But I don’t.

And actually, I think that matters.

In this episode, I’m looking at why the question we tend to ask about marketing might not be the most useful one — and what to ask instead if you want to spend less time wondering what you ‘should’ be doing.

Find Your Focus

If you’re doing lots of things to market your practice but aren’t sure where your time and energy are most likely to help you get more of the right clients, Find Your Focus is a 90-minute 1:1 session where we’ll work that out together.

Find out more about Find Your Focus

Buy Me a Coffee

If you enjoy the podcast and would like to support it, you can buy me a coffee here:

Buy Me a Coffee

Start Here

Not sure what support you need? You can find my free and paid resources here:

Start Here

Have you ever had something on your to-do list for so long that it’s somehow become enormous in your head?

I was watching one of my slightly addictive decluttering videos recently when a woman tackled a job she’d been putting off for three years.

It took her 12 minutes.

And watching her made me realise something about the way we approach marketing our private practices.

In this episode, I’m talking about what happens when all those things you could be doing start merging into one enormous job, and the question that can make the whole thing feel very different.

Find Your Focus

If you’re tired of carrying the whole of your private practice around in your head and you’d like some help working out what deserves your attention, Find Your Focus is my new 90-minute one-to-one session.

Find Your Focus

Resources mentioned in this episode

Free FIND Assessment

Write Your Homepage

Are you getting clients from your online directory

Blogging: The Best First Step in Counselling Marketing

Start Here

Explore all the free and paid ways I can help you grow your private practice.

Start Here

Buy Me a Coffee

If this episode inspires you to finally tackle the cupboard, drawer or shelf you’ve been ignoring since 2022, I think I’ve earned a coffee for services to household organisation.

Buy Me a Coffee

You wanted to be a counsellor. You did the training, the placements, the supervision, the nerve-racking first client... and then somehow you ended up worrying about websites, directories, SEO, marketing and whether you're doing enough to get clients.

But what did you actually want all this for?

In this episode, we're looking beyond ‘I need more clients’ and thinking about the working life you were hoping counselling would give you — and whether the things taking up your attention now are actually moving you towards it.

I talk about:

• Why ‘I need more clients’ can become a much bigger problem than you realise
• The question I think is far more useful than ‘What should I be doing?’
• Why those empty spaces in your diary might be stopping you from seeing something important
• What I discovered about work after years of thinking people who loved their jobs were frankly a bit odd
• Why somebody else's idea of a successful private practice could send you in completely the wrong direction
• And the difference between the thing you're trying to fix and the thing you're actually trying to build

If you've been doing lots of things to make your private practice work but still have that nagging feeling that you're not really getting anywhere, this episode might give you a rather different question to ask yourself.

Find Your Focus waiting list

https://www.janetravis.co.uk/find-your-focus/

Episode 209: Marketing Might Not Be Your Favourite Bit — But It Is the Important Bit

https://www.janetravis.co.uk/marketing-for-therapists/

Start Here — all my free and paid resources

https://www.janetravis.co.uk/start-here/

Enjoying the podcast? Buy me a coffee ☕

https://buymeacoffee.com/janetravis