You wanted to be a counsellor. You did the training, the placements, the supervision, the nerve-racking first client... and then somehow you ended up worrying about websites, directories, SEO, marketing and whether you're doing enough to get clients.

But what did you actually want all this for?

In this episode, we're looking beyond ‘I need more clients’ and thinking about the working life you were hoping counselling would give you — and whether the things taking up your attention now are actually moving you towards it.

I talk about:

• Why ‘I need more clients’ can become a much bigger problem than you realise
• The question I think is far more useful than ‘What should I be doing?’
• Why those empty spaces in your diary might be stopping you from seeing something important
• What I discovered about work after years of thinking people who loved their jobs were frankly a bit odd
• Why somebody else's idea of a successful private practice could send you in completely the wrong direction
• And the difference between the thing you're trying to fix and the thing you're actually trying to build

If you've been doing lots of things to make your private practice work but still have that nagging feeling that you're not really getting anywhere, this episode might give you a rather different question to ask yourself.

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Episode 209: Marketing Might Not Be Your Favourite Bit — But It Is the Important Bit

https://www.janetravis.co.uk/marketing-for-therapists/

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