エピソード

  • How Google Ads Keyword Match Type Migration Works in 2026

    How Google Ads Keyword Match Type Migration Works in 2026
    2026/06/07
    Episode 37 of The Google Ads Podcast tackles Google's 2026 keyword match type consolidation. Lucas and Luna break down why broad match now behaves more like phrase match, how advertisers lose control when exact match broadens automatically, and what this means for account structure. They walk through a concrete example: a mid-market SaaS company that shifted from 85% exact match to a hybrid broad-plus-negative strategy, and how their cost per acquisition changed. They also discuss the impact on Quality Score, impression share, and the role of audience signals in the new match-type landscape. If you're running Google Ads in 2026 and wondering why your previously tight exact match campaigns suddenly show for unrelated queries, this episode explains what happened and how to adapt. The hosts also touch on Google's official documentation, which now frames match types as 'suggestions' rather than strict targeting, and what that shift means for PPC managers who rely on precision. #GoogleAds #PPC #KeywordMatchTypes #BroadMatch #ExactMatch #PhraseMatch #GoogleAds2026 #PaidSearch #AdRank #QualityScore #NegativeKeywords #AudienceSignals #PPCStrategy #SaaSMarketing #CostPerAcquisition #SearchAds #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • How Google Ads Custom Audiences Beat Standard Segments

    How Google Ads Custom Audiences Beat Standard Segments
    2026/06/07
    In this episode of The Google Ads Podcast, Lucas and Luna dive into a specific 2026 case study: a mid-market DTC brand that boosted its ROAS by 40 percent by switching from Google's default audience segments to fully custom, data-driven audiences. They walk through the technical setup—how to build custom segments from first-party CRM data, pixel events, and on-site behavioral signals—and explain why off-the-shelf in-market and affinity audiences often miss the mark. The hosts dissect the campaign structure, bidding adjustments, and creative alignment that made the custom strategy work, and they warn about the pitfalls of audience overlap and data fragmentation. By the end, listeners will understand exactly how to test a custom audience approach against standard targeting in their own accounts. This episode is packed with actionable benchmarks and setup steps for PPC managers and ecommerce marketers. #GoogleAds #CustomAudiences #PPCManagement #PaidSearch #DigitalMarketing #MarketingStrategy #ROAS #AudienceTargeting #DataDriven #FirstPartyData #CRM #PixelTracking #ConversionOptimization #EcommerceMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #GoogleAdsPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How Google Ads Landing Page Experience Impacts Quality Score in 2026

    How Google Ads Landing Page Experience Impacts Quality Score in 2026
    2026/06/06
    Lucas and Luna dive deep into one of the most misunderstood components of Google Ads Quality Score: landing page experience. They break down what Google actually measures—not just 'relevance' but load time, mobile usability, navigation, and content match. Using real examples from a mid-market SaaS case study, they show how improving landing page experience from 'below average' to 'average' cut cost per conversion by 22% in Q1 2026. They also discuss the recent September 2025 update that made page experience signals more granular, and why many advertisers still ignore this lever. If you're running Google Ads in 2026 and your Quality Score is stuck at 5 or 6, this episode offers a focused action plan. #GoogleAds #QualityScore #LandingPageExperience #PPCStrategy #PaidSearch #ConversionRateOptimization #CRO #PageSpeed #MobileOptimization #UserExperience #AdRank #CostPerConversion #FexingoBusiness #BusinessPodcast #Marketing #DigitalMarketing #SaaSMarketing #GoogleAdsTips Keep every episode free: buymeacoffee.com/fexingo
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    12 分
  • Why Google Ads Enhanced Conversions Prevent Data Loss in 2026

    Why Google Ads Enhanced Conversions Prevent Data Loss in 2026
    2026/06/06
    Episode 34 of The Google Ads Podcast with Fexingo dives into Google Ads Enhanced Conversions — a first-party data tool that became essential after 2024's cookie deprecation. Lucas and Luna explain how a simple hashing layer on purchase and lead data can recover up to 18% of lost conversions, improve Smart Bidding accuracy, and protect advertisers from signal decay. They walk through a real example from a mid-size e-commerce brand that saw a 12% ROAS lift after implementation. The hosts also cover common setup mistakes — like missing the global site tag or incorrect parameter mapping — that can break the feature. If you're running conversion-based bidding in 2026 and haven't turned on Enhanced Conversions, this episode is your wake-up call. #GoogleAds #EnhancedConversions #PPC #PaidSearch #ConversionTracking #FirstPartyData #SmartBidding #DigitalMarketing #AdTech #MarketingPodcast #FexingoBusiness #BusinessPodcast #DataPrivacy #CookieDeprecation #SEM #SearchAds #GoogleAdsPodcast #MarketingStrategy Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How Google Ads Auction-Time Signals Maximize ROAS

    How Google Ads Auction-Time Signals Maximize ROAS
    2026/06/05
    Lucas and Luna explain how Google Ads uses real-time auction-time signals — device, location, time of day, browser, and more — to adjust bids dynamically. They dig into a case study: a mid-sized ecommerce brand that improved ROAS by 32 percent simply by enabling auction-time bidding signals in Smart Bidding, without changing keywords or creatives. The hosts walk through exactly which signals matter, how to set up custom bid adjustments that don't conflict, and why most advertisers leave money on the table by ignoring these signals. They also caution against common mistakes like double-adjusting for device and location. By the end, listeners will know how to audit their own accounts for missed auction-time opportunities. Perfect for PPC managers and marketers who want to squeeze more efficiency from existing campaigns without increasing spend. #GoogleAds #AuctionTimeSignals #SmartBidding #PPCStrategy #ROAS #BidAdjustments #PaidSearch #Marketing #DigitalAdvertising #Ecommerce #ConversionOptimization #AdWords #SEM #FexingoBusiness #BusinessPodcast #PPCManagement #CampaignOptimization #AuctionInsights Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How Google Ads Smart Bidding Fails Without Conversion History

    How Google Ads Smart Bidding Fails Without Conversion History
    2026/06/05
    Episode 32 of The Google Ads Podcast dives into a hidden flaw in Smart Bidding — it needs conversion data to optimize, and without it, your bids can go haywire. Lucas and Luna break down the real numbers: why Google's automated bidding can increase cost per acquisition by 30-50% in the first week of a new campaign, and how to protect your budget. They cover the minimum conversion threshold (15 conversions in 30 days), the 'cold start' problem, and a practical workaround using seasonality adjustments and target CPA early-ramp strategies. Lucas shares a case study from a retail client who lost 40% of their daily budget in three hours to a Smart Bidding 'exploration' phase. No fluff — just a specific, actionable angle for PPC managers running Google Ads in June 2026. #GoogleAds #SmartBidding #PPC #PaidSearch #ConversionTracking #BidStrategy #GoogleAdsPodcast #Marketing #DigitalMarketing #LucasAndLuna #FexingoBusiness #BusinessPodcast #TargetCPA #SeasonalityAdjustment #AdSpend #CostPerAcquisition #CampaignOptimization #ColdStart Keep every episode free: buymeacoffee.com/fexingo
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    6 分
  • How Google Ads Broad Match Keywords Destroy Your Budget in 2026

    How Google Ads Broad Match Keywords Destroy Your Budget in 2026
    2026/06/04
    In this episode, Lucas and Luna dive deep into why broad match keywords are silently draining your Google Ads budget in 2026. Lucas explains how Google's automated bidding and broad match have evolved to prioritize ad spend over relevance, citing a specific case where a home services company saw 40% of clicks from irrelevant searches like 'how to fix a leaky faucet' and 'plumber near me' for a keyword intended for emergency services. They break down the shift from exact and phrase match to broad match as the default, the impact on cost per acquisition, and practical strategies to reclaim control. Luna shares a counterpoint about testing broad match for brand-new campaigns with tight budgets. The episode offers concrete steps: using negative keywords, leveraging phrase match as a primary strategy, and setting strict CPA caps. A must-listen for any PPC manager wondering why their ROAS is slipping despite higher traffic. #GoogleAds #PPC #BroadMatchKeywords #SearchAds #PaidSearch #DigitalMarketing #AdBudget #ROAS #KeywordStrategy #SEM #MarketingTips #AdWords #BidStrategy #NegativeKeywords #PhraseMatch #ExactMatch #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • How Google Ads Custom Intent Audiences Double Conversion Rates

    How Google Ads Custom Intent Audiences Double Conversion Rates
    2026/06/04
    In Episode 30 of The Google Ads Podcast, Lucas and Luna dive into custom intent audiences—a targeting option that lets you reach people based on their recent search behavior rather than keywords alone. Lucas explains how one ecommerce brand selling ergonomic office chairs used custom intent audiences to increase conversion rates by 112% while reducing cost per acquisition by 35%. They break down the difference between custom intent and in-market audiences, how to set up custom intent segments using keyword seeds and URL seeds, and why this approach often outperforms standard keyword targeting for bottom-of-funnel campaigns. Luna challenges whether custom intent cannibalizes search campaigns, and Lucas shares a simple attribution check to test for overlap. The episode includes a practical tip on using custom intent audiences with Performance Max campaigns to avoid audience fatigue. If you're running Google Ads in 2026 and want to reach buyers who are actively researching but not clicking your ads, this episode is for you. #CustomIntentAudiences #GoogleAds #PPC #ConversionRate #Targeting #SearchAdvertising #DigitalMarketing #Ecommerce #PerformanceMax #AudienceSegmentation #Marketing #ROAS #CPAReduction #KeywordSeeds #URLSeeds #AudienceOverlap #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 分