『The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy』のカバーアート

The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy

The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy

著者： Fexingo
無料で聴く

Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a compounding asset — where every bid adjustment and ad copy test either strengthens or erodes your account's long-term efficiency. No generic tips. No 'hacks.' Just the unglamorous, repeatable work of making Google Ads deliver on its promise. What would it take for your last campaign to have been 30% more efficient? #GoogleAds #PPCStrategy #SearchAds #DisplayAds #PayPerClick #PaidSearch #AdWords #CampaignOptimization #BidManagement #QualityScore #ConversionRate #ROAS #DigitalMarketing #SEM #Marketing #FexingoBusiness #BusinessPodcast #Business Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How Google Ads Keyword Match Type Migration Works in 2026

    How Google Ads Keyword Match Type Migration Works in 2026
    2026/06/07
    Episode 37 of The Google Ads Podcast tackles Google's 2026 keyword match type consolidation. Lucas and Luna break down why broad match now behaves more like phrase match, how advertisers lose control when exact match broadens automatically, and what this means for account structure. They walk through a concrete example: a mid-market SaaS company that shifted from 85% exact match to a hybrid broad-plus-negative strategy, and how their cost per acquisition changed. They also discuss the impact on Quality Score, impression share, and the role of audience signals in the new match-type landscape. If you're running Google Ads in 2026 and wondering why your previously tight exact match campaigns suddenly show for unrelated queries, this episode explains what happened and how to adapt. The hosts also touch on Google's official documentation, which now frames match types as 'suggestions' rather than strict targeting, and what that shift means for PPC managers who rely on precision. #GoogleAds #PPC #KeywordMatchTypes #BroadMatch #ExactMatch #PhraseMatch #GoogleAds2026 #PaidSearch #AdRank #QualityScore #NegativeKeywords #AudienceSignals #PPCStrategy #SaaSMarketing #CostPerAcquisition #SearchAds #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    11 分
  • How Google Ads Custom Audiences Beat Standard Segments

    How Google Ads Custom Audiences Beat Standard Segments
    2026/06/07
    In this episode of The Google Ads Podcast, Lucas and Luna dive into a specific 2026 case study: a mid-market DTC brand that boosted its ROAS by 40 percent by switching from Google's default audience segments to fully custom, data-driven audiences. They walk through the technical setup—how to build custom segments from first-party CRM data, pixel events, and on-site behavioral signals—and explain why off-the-shelf in-market and affinity audiences often miss the mark. The hosts dissect the campaign structure, bidding adjustments, and creative alignment that made the custom strategy work, and they warn about the pitfalls of audience overlap and data fragmentation. By the end, listeners will understand exactly how to test a custom audience approach against standard targeting in their own accounts. This episode is packed with actionable benchmarks and setup steps for PPC managers and ecommerce marketers. #GoogleAds #CustomAudiences #PPCManagement #PaidSearch #DigitalMarketing #MarketingStrategy #ROAS #AudienceTargeting #DataDriven #FirstPartyData #CRM #PixelTracking #ConversionOptimization #EcommerceMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #GoogleAdsPodcast Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    8 分
  • How Google Ads Landing Page Experience Impacts Quality Score in 2026

    How Google Ads Landing Page Experience Impacts Quality Score in 2026
    2026/06/06
    Lucas and Luna dive deep into one of the most misunderstood components of Google Ads Quality Score: landing page experience. They break down what Google actually measures—not just 'relevance' but load time, mobile usability, navigation, and content match. Using real examples from a mid-market SaaS case study, they show how improving landing page experience from 'below average' to 'average' cut cost per conversion by 22% in Q1 2026. They also discuss the recent September 2025 update that made page experience signals more granular, and why many advertisers still ignore this lever. If you're running Google Ads in 2026 and your Quality Score is stuck at 5 or 6, this episode offers a focused action plan. #GoogleAds #QualityScore #LandingPageExperience #PPCStrategy #PaidSearch #ConversionRateOptimization #CRO #PageSpeed #MobileOptimization #UserExperience #AdRank #CostPerConversion #FexingoBusiness #BusinessPodcast #Marketing #DigitalMarketing #SaaSMarketing #GoogleAdsTips Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    12 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません