『The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy』のカバーアート

The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy

The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy

著者： Fexingo
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Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a compounding asset — where every bid adjustment and ad copy test either strengthens or erodes your account's long-term efficiency. No generic tips. No 'hacks.' Just the unglamorous, repeatable work of making Google Ads deliver on its promise. What would it take for your last campaign to have been 30% more efficient? #GoogleAds #PPCStrategy #SearchAds #DisplayAds #PayPerClick #PaidSearch #AdWords #CampaignOptimization #BidManagement #QualityScore #ConversionRate #ROAS #DigitalMarketing #SEM #Marketing #FexingoBusiness #BusinessPodcast #Business Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
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  • How Google Ads Measures Cross-Device Conversion Journeys

    How Google Ads Measures Cross-Device Conversion Journeys
    2026/09/10
    Lucas and Luna break down the mechanics of cross-device attribution in Google Ads, focusing on how click-to-call tracking bridges mobile searches with desktop purchases. They examine a specific B2B SaaS case study where implementing unified ID mapping increased measured conversion volume by eighteen percent without increasing spend. The episode explores the tension between privacy regulations and accurate ROI reporting, offering actionable steps for marketers to configure their account settings to capture these fragmented user journeys effectively. #CrossDeviceTracking #GoogleAdsAttribution #ClickToCallMetrics #DigitalMarketingStrategy #ConversionOptimization #PrivacyCompliantMarketing #B2BSaasGrowth #UserJourneyMapping #UnifiedIdSolution #PPCCampaignManagement #SearchAdvertisingTips #MarketingAnalytics #ROIMeasurement #FexingoBusiness #BusinessPodcast #LucasAndLuna #AdTechInsights #DataDrivenDecisions Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How Google Ads Smart Bidding Learns From Your Data

    How Google Ads Smart Bidding Learns From Your Data
    2026/09/09
    Lucas and Luna dissect why Google Ads smart bidding strategies like Target ROAS often underperform for new advertisers. They explore the concept of the learning phase, explaining how the algorithm needs roughly thirty conversions in a week to stabilize. The hosts examine real-world data from a mid-sized e-commerce retailer who struggled with volatility before hitting that threshold. This episode provides actionable advice on structuring campaigns to feed the AI sufficient conversion signals without wasting budget during the initial exploration period. #GoogleAds #SmartBidding #PPCStrategy #DigitalMarketing #ROAS #ConversionTracking #MachineLearning #Ecommerce #PaidSearch #DataDriven #MarketingTips #FexingoBusiness #BusinessPodcast #AdTech #OnlineAdvertising #SEM #CampaignOptimization #MarketingInsights Keep every episode free: buymeacoffee.com/fexingo
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    14 分
  • Why Google Ads AI Bidding Fails on High-Ticket Services

    Why Google Ads AI Bidding Fails on High-Ticket Services
    2026/09/08
    We dissect why automated bidding strategies like Target CPA consistently overpay for leads in high-ticket service industries. Using a concrete example from a commercial roofing firm, we explore the data starvation problem and how to structure your account for better machine learning performance when average order values exceed ten thousand dollars. #FexingoBusiness #BusinessPodcast #MarketingStrategy #GoogleAds #PPCManagement #DigitalAdvertising #MachineLearning #ConversionOptimization #HighTicketSales #ServiceBusiness #DataStarvation #SmartBidding #LeadGeneration #CommercialRoofing #AccountStructure #ROI #AdTech #MarketingTips Keep every episode free: buymeacoffee.com/fexingo
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    9 分
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