In this episode of The Generosity Experience, we explore how small, intentional actions can lead to transformational fundraising results. Abby Jarvis, Neon One’s Head of Research, reveals the long-term value of donor loyalty, Mallory Erickson shares how overcoming fear-based resistance starts with “pressing the red button,” and Tim Sarrantonio challenges fundraisers to track with purpose, not just process.

You’ll also hear:

• Abby Jarvis unpack new data showing that donors who give for five consecutive years contribute 1,520% more than one-time donors—and the three strategies any nonprofit can use to build that kind of loyalty.
• Mallory Erickson, fundraising strategist and host of What the Fundraising, explain why fundraisers often avoid the simplest actions, how practice builds confidence, and the origin of her new AI-powered training tool, Practivated.
• Tim’s Motivations segment on why your database is more than a product—it’s the electronic representation of your work—and how to ensure it truly reflects your mission and community.

Retention Compounds Results Abby’s research proves that keeping donors connected year after year produces exponential growth. The key? Relationship-first strategies that make donors feel seen, not just solicited.

Press the Red Button Mallory reminds us that sometimes the biggest hurdle is simply taking action. Her coaching mantra—just press the red button—is about replacing fear with momentum.

Track With Purpose Tim urges fundraisers to audit their donor records: Does your data reflect the community you serve? Purposeful tracking transforms reports into real relationship drivers.

• Register for Generosity Xchange 2025: www.neonone.com/gx
• Learn more about Mallory Erickson: malloryerickson.com
• Submit a question to the Nonprofit Hotline

In this episode of The Generosity Experience, we explore how Neon One’s platform isn’t just software—it’s a living product. Daniel Meyers, Executive Director of the Elgin Youth Symphony Orchestra (EYSO), joins us to share how his team is using Neon CRM to scale relationship-driven fundraising with limited staff. From automation and donor segmentation to music-powered mission connection, Daniel explains how the right CRM can evolve with your goals.

You’ll also hear:

• Anna Van Cleef, Senior Director of Product Management at Neon One, preview the newest peer-to-peer fundraising features and global event discounts, built directly from client feedback.
• A Hotline segment answering a listener’s question on how nonprofits can better steward donors—plus what we learned from reviewing 100+ donation forms at Dream Big.

The CRM That Listens Daniel calls Neon CRM a “living product” because of its active evolution. Unlike static tools, it adapts to how nonprofits actually work—whether it's automation, workflows, or donor engagement.

From Peer to Partner EYSO treats every first-time donor—many recruited via peer-to-peer—as a future advocate. Daniel walks through how automation nurtures that journey into sustained support.

Discounts That Drive Inclusion Anna outlines new global discount capabilities for events, enabling nonprofits to tailor pricing and access for different community segments with ease.

Peer-to-Peer, Reimagined Neon One’s new P2P module in CRM will offer intuitive, team-based fundraising features—ideal for orgs just starting or looking to streamline beyond complex setups.

Design for Trust, Not Just Donations The Hotline segment reflects on what really makes a donation form work: clarity, impact storytelling, mobile-first design, and signals of trust.

• Learn more about Elgin Youth Symphony Orchestra: EYSO.org
• Dream Big 2025 Generosity Awards: Highlights and takeaways
• Submit a question to the Nonprofit Hotline

In this episode, Tim Sarrantonio sits down with Kathy Kempf, founder of Nuclavis, to explore the evolving world of peer-to-peer fundraising. From the rise of creative event models like pickleball tournaments and ice hockey to the transformative role of mobile apps, Kathy shares how nonprofits can inspire supporters and drive deeper engagement.

You’ll also hear:

• Abby Jarvis break down this month’s “Big Number” on peer-to-peer participation trends.
• A Generosity Spectrum segment on the psychology of giving and why swag might do more harm than good.

• The Psychology of Swag: Incentives can unintentionally cheapen giving when they shift motivation from impact to transaction.
• Peer-to-Peer Fundraising as a Front Door: Kathy explains how peer-to-peer acts as a porch to invite new audiences to a cause, turning fundraisers into advocates and donors into a community.
• Mobile-First Experiences Are Essential: With over 70% of traffic coming from mobile, younger generations expect frictionless app experiences, from instant credit for gifts to augmented reality mission moments.
• Mission Connection Drives Retention: Augmented reality gardens (like the Alzheimer’s Promise Garden) and interactive learning (like CPR videos) deepen emotional ties and boost fundraising.
• Walks Are Foundational: Despite economic uncertainty, community walks remain resilient pillars of engagement.

Show Notes and Resources

• Nuclavis Website
• Moja Tu (Kathy's nonprofit)
• 2025 Peer-to-Peer Fundraising Study
• Social Fundraising by Katrina VanHuss and Otis Fulton, PhD
• Dream Big Summit 2025 - register!

Don't forget to submit your Nonprofit Hotline questions to get featured in an upcoming episode!