In this episode, I sit down to talk about how retailers can take advantage of the current "attention world" we live in. I start by discussing the metrics that actually matter for retail, criticizing the industry's addiction to "silly reports" and subjective opinions, like brand lift studies. I argue that we are now in an era of Relevance Warfare and introduce the single most important metric for every retailer: Views Achieved. I dive deep into why your best organic creative is the key to winning with paid media and share my strong conviction that live social shopping, with platforms like Whatnot and TikTok Shop - is a colossal opportunity that too many are ignoring.

You’ll learn about:

• The biggest mistake Fortune 500 companies made in the last 20 years.

• Why brand loyalty is about to become more important than ever with AI.

• Why you need to shift your mindset from "Social Media" to "Interest Media".

• How to use your top-performing organic content for "Performance Selling".

• The profound, often underestimated, value of being on LinkedIn.

• My thoughts on AI influencers and how they will affect the market.

In this episode of Tea with GaryVee, I talk about the incredible opportunity Live Shopping presents for local businesses and why you must be willing to execute to achieve your goals. I also discuss the power of word-of-mouth marketing, the importance of execution over words in your career, and why you must stop generalizing people based on their generation.

You’ll learn about:

1. How to Use Live Shopping Platforms for Local Businesses

2. Why I Would Choose the In-Office Job

3. The Power of Collectibility in Your Niche

4. How to Build a Culture of Accountability

5. Why You Should Tune Out the Noise and Be Playful

6. How to Deal with Haters with Empathy

In this episode, I talk about the need for a practical approach to AI and technology. I encourage you to learn how to use AI as a tool to win and embrace the constant evolution of the world. I also discuss the uncomfortably important role of parenting and why you are ultimately responsible for your social media algorithm.

You’ll learn about:

1. How to approach AI and the evolving world as an opportunity

2. Why insecurity and materialism are often rooted in poor parenting

3. The importance of accountability and "purple" in your parenting strategy

4. Overcoming negative habits like "doom scrolling" to change your mindset

5. The double-edged sword of candor in business and personal life

6. Why your social media algorithm is actually your fault

In this episode, I talk about the idea of the "Individual Empire" and why Mr. Beast is the absolute best example of this new reality. I break down his inspiring journey of building an empire through content and his CPG brand. His success signals about the future of creator-owned IP versus the traditional studio model. I also share the current platforms and mediums where attention is still underpriced for those looking to build their own legacy.

You’ll learn about:

1. Why the creator is the empire

2. The underpriced attention opportunities in live streaming

3. Why I believe Mr. Beast is a "preview, not the anomaly"

4. How the algorithm is the report card for the audience

5. The significance of Beast Games and what it means for Hollywood

In this episode of Tea with GaryVee, I talk about the massive shift in this year's strategy to prioritize intentionality and impact. I also dive into the huge opportunity in TikTok affiliate live shopping, discuss the mistake brands make with overproduced collectibles, and how to start loving yourself now.

You’ll learn about:

1. This year's business strategy: Intentionality and Impact

2. The biggest mistake brands make with collectible products

3. Why live shopping is a massive opportunity

4. Why teaches your kids AI will set them up for success

5. How to stop blaming the past and start loving yourself now

In this episode of the GaryVee Audio Experience, I sit down with Kayla Itsines, the global powerhouse and founder of the female-only fitness app, Sweat. Kayla, who has spent her career being known as "Kayla the personal trainer," asks for advice on how to evolve her narrative now that she is a mother and leader in her industry. I share my own experience of moving beyond being "Gary the wine guy" and offer a powerful framework for expanding your personal brand.

You’ll learn:

1. Why the old rules of "staying in your niche" are wrong and the power of the "and" concept.

2. The two things you must give up to successfully shift your content narrative.

3. How to handle the "outside noise" from people telling you to stay in your lane.

4. Why I believe there is a "massive appetite" and opportunity for female founders.

5. My advice for treating yourself like a premium brand for high-level sponsorships.

6. Why, at this level of success, the only thing you should be thinking about is what makes you happy.

In this episode, recorded live at Art Basel, I break down the concept of value and why brand means everything - from a pair of socks to a bottle of water. I deep dive into the purpose and strategy behind VeeFriends, my IP, and how I'm building a universe of 268 characters to push attributes like kindness, accountability, and empathy to the world. You’ll hear my playbook for event activations, why I’m going all-in on fashion collaborations, and my advice for young collectors on how to avoid signaling insecurity when buying art, NFTs, and sneakers.

You’ll learn about:

1. Valuing Intellectual Property and Digital Assets

2. Core Objectives for Building a Digital Community

3. Strategic Event Planning: Art Basel, NBA All-Star, and Super Bowl

4. Leveraging Fashion for Rapid Market Entry

5. Defining "Culture" Beyond Brand-Specific Fandom

In this episode of the GaryVee Audio Experience, I go live on TikTok to talk about why live shopping is the biggest opportunity of 2026, how adopting a maybe mindset can lead to the results you’re looking for, and how there’s no originality in the world. I also discuss how feeling paralyzed by overanalysis is directly related to your insecurity and most importantly why it’s important to stop blaming your parents, the government, and the rest of the world once you turn 25.

You’ll learn:

1. TikTok Shop Affiliate Marketing is a "Gold Rush" Live Shopping in 2026 is Social Media in 2012.

2. Adopt a "Maybe Skewing Towards Yes" Mindset

3. Insecurity is the Root of Overanalyzing and Perfectionism Overanalyzing and perfectionism are you being "scared to do"

4. The Creator, Not the Idea, is the Niche There are no original ideas or niches.

5. You Don't Have to Pick One Business Lane Finding success in multiple side hustles does not mean you have to choose just one.

6. Age 25 Should Mark the "Age of Accountability"

7. Forgiveness and Humility Lead to Joy