In this keynote address to the NextGen community, I talk about the coming tidal wave of AI influencers and what you must do to survive and thrive. I encourage you to diversify your content across multiple platforms, especially YouTube Shorts, as a "defense mechanism from disappearing." I also discuss why selfish content always leads to plateaus and how detaching from the need for admiration is the key to courage and consistency.

You’ll learn about:

• The Inevitable Rise of AI Influencers
• Why Attention is Always Changing
• The Power of Selflessness and Bringing Value to Your Audience
• The Necessity of Platform Diversification (YouTube Shorts, LinkedIn, Substack)
• Why Building Community Depth Matters More Than Ever
• The Massive Opportunity in Live Shopping
• How to Detach from Admiration and Deal with Judgment

In this episode, I break down the most critical shifts happening in modern marketing and share the core strategy I believe will define success for the next decade. I explain why traditional measurements like GRP are outdated and why an obsession with "measuring brand" is an excuse for bad work. You'll hear about the "campaign mindset" that is failing Fortune 500 companies and why the future of marketing is all about the "barbell strategy"—going all-in on extreme digital creative (AI/social) and extreme analog experiences.

You’ll learn about:

• Why "Views Achieved" is the Most Merit-Based Marketing Metric
• The Two Massive Flaws Killing Fortune 500 Marketing: Campaign Mindset and Fake Reports
• The Barbell Strategy: Going Extreme Digital and Extreme Analog
• Why Real-Life Experiential Content Will be Put on a Pedestal
• The D.I.E. (Delusional, Insecure, Entitled) Mindset of Creative Leaders

In this keynote from Expo West, I share my current strategy for conquering the evolving media landscape, which has shifted from "social media" to "interest media" where content finds its audience. I explain why CPG brands must view themselves as media companies and aggressively invest in organic content creation across multiple platforms, dedicating at least 20% of their marketing budget to organic social production.

You’ll learn about:

• Why I'm Tired of Brands Ignoring Organic Social
• The Secret Connection Between YouTube Shorts and Gemini LLM
• AI is the New Internet: Why You're Not Too Late
• My 20% Rule for Organic Social Production (Even for Small Brands)
• How to Become a Media Company That Sells a Product
• Why Efficiency (Not Hustle) is the Key to Finding More Time
• The Danger of Compromising Culture and Ingredients

I reveal the crucial role of YouTube Shorts in feeding the Gemini Large Language Model (LLM) to help your products show up in search results. Plus, I tackle the panic around Artificial Intelligence (AI), confirming that you are not behind and providing immediate steps to start leveraging these powerful tools to become more efficient and win the future.

In this episode of the GaryVee Audio Experience, I sit down with executives from a major CPG company to break down the biggest shifts happening in marketing right now. I talk about why cost-cutting is a flawed philosophy, why attention is the only true asset, and how the "underdog mindset" must translate into spending money wisely.

You’ll learn about:

• Why I believe 20% of your entire marketing budget should be allocated to organic social media creative production.
• The massive opportunity in Live Social Shopping for CPG brands.
• The single most important piece of career advice I have for mid and young professionals.
• Why creative must be validated organically before you spend working media dollars.
• How YouTube Shorts are "feeding the LLMs on Gemini" and why this matters for your brand.

In this episode, I give a fiery keynote to thousands of real estate agents, delivering my "Jersey tough love" on the massive shifts happening in their industry. I lay out a non-negotiable, daily content strategy, explain the "P and H" framework for multi-platform dominance, and warn why the rise of AI makes years of experience "worth zero." I discuss the limited window for free attention arbitrage and why reputation—your personal brand—is the only thing that will matter in the coming decade. I challenge agents to stop being "romantic about yesterday" and start putting in the work today.

You’ll learn about:

• Why Attention is the Most Important Asset
• The "P and H" Content Framework (Platforms and Handles)
• How to Create Content That is Selfless, Not Selfish
• Why Posting Daily Content is Non-Negotiable
• The Limited Window for Free Attention Arbitrage
• Why Your Knowledge is Worth Zero in the Age of AI
• How to Use YouTube Shorts to Win on Google's Gemini AI

In this episode of the GaryVee Audio Experience, I dive into the essential components of a truly happy and successful life: perspective, self-love, and a redefined sense of success. I break down why the simple act of being grateful is the foundation of my work ethic and why "luck" isn't what you think it is. I also share my unique take on the relationship between ego, humility, and self-esteem.

You’ll learn about:

• The 400 Trillion to One Odds of Being You

• Why Ego Is Just Pure Insecurity

• The "Constellation" of Self-Esteem, Confidence, and Humility

• How to Counter Hate with Love

• Why You Must Be Kind to Yourself Before Anyone Else

• The Strategy to Get Everyone to Love Themselves

• Why We Must Change the Definition of Success from Money

In this episode of the GaryVee Audio Experience, I talk about the two most critical actions you must take in 2026 to double your revenue: embracing AI and leveraging "unscalable" old-school practices. I argue that Google AdWords is dying and that every piece of content you make today is being indexed by AI bots that will eventually recommend services to customers. I also share the simple, guaranteed analog strategy of reaching out to every former client you've ever had.

You’ll learn about:

• The Imminent Impact of AI on Every Business
• Why Google AdWords is the New Yellow Pages
• How to Test Your Ads for Free Before Paying for Media
• The Barbell Effect: Extreme Tech Meets Extreme Analog
• The Importance of Content Volume and Form
• Substack: The New Platform for Writers to Generate Revenue
• The Guaranteed Way to Become "Top of Mind" with Former Clients

In this episode, I speak to an audience of entrepreneurs about how technology is resetting the business landscape, from the rise of AI to the explosion of experiential events and alternative sports. I dive deep into the changing competitive landscape, where the convergence of social, blockchain, and AI is creating new battlegrounds for attention. I stress that building a personal or company brand is the single most important long-term strategy, and I share my belief that the individual person is about to build a billion-dollar corporation. I also answer questions about the future of live shopping, my hiring philosophy, and why I waited years to raise capital for VaynerMedia.

You'll learn about:

• The Convergence of AI, Blockchain, and Social Media
• Why Attention is the #1 Currency
• The Explosive Opportunity in Experiential Events and Alternative Sports
• Why the Boom in Collectibles "Hasn't Even Begun"
• My Hiring Strategy: Focusing on Self-Confidence over Insecurity
• How to Navigate Capital Issues and the Power of Patience
• Why the Blockchain is a Vital "Ledger of Proof"