In this episode, I sit down to talk about how retailers can take advantage of the current "attention world" we live in. I start by discussing the metrics that actually matter for retail, criticizing the industry's addiction to "silly reports" and subjective opinions, like brand lift studies. I argue that we are now in an era of Relevance Warfare and introduce the single most important metric for every retailer: Views Achieved. I dive deep into why your best organic creative is the key to winning with paid media and share my strong conviction that live social shopping, with platforms like Whatnot and TikTok Shop - is a colossal opportunity that too many are ignoring.

You’ll learn about:

• The biggest mistake Fortune 500 companies made in the last 20 years.

• Why brand loyalty is about to become more important than ever with AI.

• Why you need to shift your mindset from "Social Media" to "Interest Media".

• How to use your top-performing organic content for "Performance Selling".

• The profound, often underestimated, value of being on LinkedIn.

• My thoughts on AI influencers and how they will affect the market.

In this episode of Tea with GaryVee, I talk about the incredible opportunity Live Shopping presents for local businesses and why you must be willing to execute to achieve your goals. I also discuss the power of word-of-mouth marketing, the importance of execution over words in your career, and why you must stop generalizing people based on their generation.

You’ll learn about:

1. How to Use Live Shopping Platforms for Local Businesses

2. Why I Would Choose the In-Office Job

3. The Power of Collectibility in Your Niche

4. How to Build a Culture of Accountability

5. Why You Should Tune Out the Noise and Be Playful

6. How to Deal with Haters with Empathy

In this episode, I talk about the need for a practical approach to AI and technology. I encourage you to learn how to use AI as a tool to win and embrace the constant evolution of the world. I also discuss the uncomfortably important role of parenting and why you are ultimately responsible for your social media algorithm.

You’ll learn about:

1. How to approach AI and the evolving world as an opportunity

2. Why insecurity and materialism are often rooted in poor parenting

3. The importance of accountability and "purple" in your parenting strategy

4. Overcoming negative habits like "doom scrolling" to change your mindset

5. The double-edged sword of candor in business and personal life

6. Why your social media algorithm is actually your fault