In this candid conversation, Molly O’Shaughnessy, CEO of EMC Research and Julie Sweet, AAPC's Director of Advocacy & Industry Relations, explore how AI and advanced modeling are being used in political research today, where humans remain essential, and what consultants should understand before putting these tools to work. Drawing on real-world examples, including EMC's work developing California electoral personas, their conversation gets into what AI can reveal that traditional crosstabs may miss, and where its limitations become important.

Political professionals love to talk about "the Latino vote," but that phrase hides more than it reveals. Today's Latino electorate is younger, more varied, and harder to reach with a single message than ever before.

In this episode, Joshua Ulibarri (Partner, Lake Research Partners) and James Aldrete (President, Message, Audience and Presentation) discuss what that complexity means for campaigns: how polling methodologies are evolving to capture a more nuanced picture, how shifting media habits are changing where and how voters can actually be reached, and why one-size-fits-all engagement strategies are increasingly falling short. It's a candid, forward-looking conversation about what it will take for campaigns to genuinely understand and connect with Latino communities over the next election cycles.

A non-autonomous agent waits for a prompt. An autonomous one executes a chain of tasks on its own once triggered — and that distinction changes everything about how you deploy it.

In this episode, we’re joined by Sonia Van Meter, Managing Partner at Stanford Campaigns and Keyon Thomas, Co-Founder & CEO at PolitoDigital and Agape Intelligence who start with a plain-language breakdown of what agents actually are and aren’t, then dive into the opportunity landscape: 24/7 donor response, real-time opposition monitoring, automated press tracking, and the campaign functions that become possible at scale.

When AI handles more execution in political consulting it frees up consultants for the work that moves campaigns: judgment, strategy and relationships. Maya Hutchinson (Founder & CEO, Battleground AI) and Trent Wisecup (Partner, FP1 Strategies) talk through what the profession looks like as AI takes the busywork and consultants double down on what only humans can do, ultimately positioning for growth in an AI-enabled future.

In this forward-looking conversation, Julie Sweet, Director of Advocacy & Industry Relations at AAPC interviews Kevin Indig, a well-known growth advisor and SEO strategist to explore how AI is rapidly transforming campaign strategy, voter persuasion, and candidate perception.

Together they discuss how AI systems form “verdicts” about candidates based on the totality of available information, why consistency across media appearances, advertising, research, and messaging matters and how campaigns can begin shaping AI-driven narratives long before Election Day.

You’ll also hear about the growing role of AI-generated voter personas, personalized persuasion strategies, trust and authenticity in the AI era and why responding to misinformation requires a fundamentally different approach when machines are interpreting the conversation.

This episode provides a roadmap for understanding the opportunities, risks, and realities of campaigning in an AI-shaped environment.

This episode explores the emerging world of GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) and what it means for 2026 midterm strategy. Julie Sweet, AAPC’s Director of Advocacy & Industry Relations and Mary Coller Albert, Principal at Dewey Square Group’s digital practice will examine how AI models are trained, why platform authority matters, the role of Wikipedia and Reddit in shaping AI-generated answers, and how paywalled or inaccessible political content may disappear from AI visibility altogether.

The discussion also addresses the “crawler gap,” transparency concerns surrounding AI training data, ideological imbalances in indexed content, and the growing importance of multi-platform authority beyond traditional SEO — offering practical insight into how campaigns, consultants, advocacy organizations, and public affairs firms can adapt their communications strategies for an AI-driven information environment.

In this episode, Raghu Devaguptapu, AAPC Board Member and Partner at TKO Political, sits down with Jordan Lieberman, CEO of Powers Interactive to unpack what the data reveals about the state—and future—of the political consulting industry. Drawing on years of original research, Lieberman examines how the number and structure of firms have evolved, whether careers are becoming more sustainable or more cyclical, and what forces are truly driving growth—from technology and media fragmentation to compliance and market concentration. The conversation explores specialization versus generalization, partisan balance across firms, barriers to entry, and the implications of increasing consolidation for consultants at every stage of their careers. A data-driven look at where the industry has been, what’s changing now, and the questions that still remain unanswered.

In this episode of The Future of Political Consulting, Brent Buchanan, CEO of Cygnal, sits down with Rebecca Pearcey, partner at Bryson Gillette and AAPC Board member, to discuss his groundbreaking book, America's Emotional Divide: Navigating the Powerful Decision-Making Forces Impacting Politics, Policies & Personal Choices. They explore how emotions shape voting decisions, and what political consultants can do to tap into these dynamics for the 2026 cycle and beyond.