In this episode, Raghu Devaguptapu, AAPC Board Member and Partner at TKO Political, sits down with Jordan Lieberman, CEO of Powers Interactive to unpack what the data reveals about the state—and future—of the political consulting industry. Drawing on years of original research, Lieberman examines how the number and structure of firms have evolved, whether careers are becoming more sustainable or more cyclical, and what forces are truly driving growth—from technology and media fragmentation to compliance and market concentration. The conversation explores specialization versus generalization, partisan balance across firms, barriers to entry, and the implications of increasing consolidation for consultants at every stage of their careers. A data-driven look at where the industry has been, what’s changing now, and the questions that still remain unanswered.

In this episode of The Future of Political Consulting, Brent Buchanan, CEO of Cygnal, sits down with Rebecca Pearcey, partner at Bryson Gillette and AAPC Board member, to discuss his groundbreaking book, America's Emotional Divide: Navigating the Powerful Decision-Making Forces Impacting Politics, Policies & Personal Choices. They explore how emotions shape voting decisions, and what political consultants can do to tap into these dynamics for the 2026 cycle and beyond.

Not every campaign can book the biggest podcasts — but every campaign is operating in a world shaped by them.

In this episode, Roger Salazar, AAPC Board Member and President of ALZA Strategies sits down with Dr. Megan Duncan of Virginia Tech to explore how podcasts fit into today’s political information ecosystem, what they tell us about trust and storytelling, and why traditional media assumptions no longer fully explain how voters learn about politics.

A must-listen for political professionals thinking beyond legacy media strategies.