Defining Your Candidate Before AI Does It for You
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Defining Your Candidate Before AI Does It for You
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In this forward-looking conversation, Julie Sweet, Director of Advocacy & Industry Relations at AAPC interviews Kevin Indig, a well-known growth advisor and SEO strategist to explore how AI is rapidly transforming campaign strategy, voter persuasion, and candidate perception.
Together they discuss how AI systems form “verdicts” about candidates based on the totality of available information, why consistency across media appearances, advertising, research, and messaging matters and how campaigns can begin shaping AI-driven narratives long before Election Day.
You’ll also hear about the growing role of AI-generated voter personas, personalized persuasion strategies, trust and authenticity in the AI era and why responding to misinformation requires a fundamentally different approach when machines are interpreting the conversation.
This episode provides a roadmap for understanding the opportunities, risks, and realities of campaigning in an AI-shaped environment.