Today, I‘m talking with Alexandra Robinson, Social Media and Content Manager for the Minnesota Orchestra.

Social media is ever-present in our lives and has redefined the society we live in. Despite this, many orchestras have been slow to adopt social media and continue to make basic mistakes. However, there are a few orchestras doing great things. If you’re a follower of the blog, you already know just how much I love the Minnesota Orchestra.

They are exceptional online, creating incredible and funny audience-centric content, and Alex is the driving force behind it and one of the leading social media and content managers in the industry. If you’ve seen their posts, you know their musicians are front and centre of the content, and if you’ve not seen them, I can highly recommend you go and check their socials out.

In this conversation we spoke a lot about how to build trust, with musicians, guest artists, and the organisation to be able to create and implement an audience-focussed strategy. We also spoke about balancing audience focussed content with the need to post about concert tickets, developing an organisational voice on socials when it can be so different to the corporate voice, some of the tools used to create, schedule, and manage content, and how to avoid being overwhelmed as a social media manager.

Honestly, this episode was a blast, and Alex drops some incredible thoughts and advice throughout, I can’t wait for you to listen. Let’s jump in

Guest: Alexandra Robinson

Today I’m talking with Christopher Widauer, CEO of AMS and former Head of Digital Development at Vienna State Opera. Christopher has a wide-ranging career, with a speciality in all things digital. This includes the introduction of 2,100 tablets for interactive infotainment and seatback subtitling in Vienna, consulting for organisations like Cairo Opera and Teatro alla Scala on their digital transformation, and being involved with the digital sheet music app Newzik

We talked a LOT about digital covering a lot of bases, including how to bring your audience and organisation with you when innovating, the death of Google, the role of artists in the digital age, and of course, AI.

This chat was recorded at the Classic Violin Olympus in Dubai, talking with jury member Marios Papadopoulos. Marios is a conductor and pianist who founded the Oxford Philharmonic Orchestra in 1998.

Founding an orchestra is no easy thing, so I was really interested to hear the journey from idea to an orchestra performing 40 concerts a year. With a lot changing since 1998, I was also fascinated to hear how the orchestra has adapted over the years.

We also talked about how the role of musicians has changed over the years, and Marios’ thoughts on the skills that soloists need to thrive.