エピソード

  • Why Your Sales Funnel Handoff Is Leaking Revenue

    Why Your Sales Funnel Handoff Is Leaking Revenue
    2026/06/06
    Lucas and Luna diagnose the silent killer of conversion rates: the handoff between marketing and sales. Most teams optimize each stage in isolation, but the real leakage happens when a lead moves from one owner to the next. They break down a B2B SaaS case where a 15-second delay in lead response time cut conversion by 70 percent, and a B2C e-commerce example where a disjointed post-purchase email sequence lost 12 percent of repeat buyers. The hosts walk through the specific data points you should audit today — response time, follow-up consistency, and message alignment — and share a template for a handoff audit that takes one hour. By the end, you'll know exactly where your funnel leaks and how to patch it without a budget increase. #LeadHandoff #SalesFunnel #ConversionRate #MarketingSalesAlignment #LeadResponseTime #B2BSaaS #B2C #PostPurchaseEmail #RevenueLeakage #FunnelAudit #CustomerExperience #FollowUp #SalesProcess #MarketingOps #RevenueOperations #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • How a Single Abandoned Cart Email Recovered 22 Percent of Revenue

    How a Single Abandoned Cart Email Recovered 22 Percent of Revenue
    2026/06/06
    Lucas and Luna unpack a specific case study: how a mid-size DTC brand recovered 22 percent of lost revenue by rewriting a single abandoned cart email. They break down the psychology of the new subject line, the timing shift from 60 minutes to 4 hours, and the surprising role of social proof in the email body. The episode also touches on why most abandoned cart flows are optimized for the wrong metric — open rate instead of revenue per recipient. Lucas walks through the exact changes and the data behind them, while Luna challenges whether this approach works for high-consideration purchases. A focused, tactical conversation for anyone running e-commerce email flows. #AbandonedCart #EmailMarketing #ConversionRateOptimization #DTCMarketing #RevenueRecovery #EmailSubjectLines #SocialProof #CustomerPsychology #MarketingStrategy #EcommerceTips #MarketingPodcast #FunnelOptimization #EmailFlow #TimingOptimization #ROIMetrics #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • Why Your Mobile Checkout Abandonment Rate Is Higher Than You Think

    Why Your Mobile Checkout Abandonment Rate Is Higher Than You Think
    2026/06/05
    Lucas and Luna dig into mobile checkout abandonment — specifically the hidden friction that costs merchants 70 percent of potential revenue. They break down why desktop conversion best practices fail on small screens, how a single extra field can cost 12 percent of sales, and why the average order value on mobile is actually higher when the flow is right. Using concrete examples from a DTC brand that cut abandonment by 22 points with three specific changes, they show listeners exactly where to look in their own checkout. No fluff, no generic advice — just the numbers and the fixes. #MobileCheckout #AbandonmentRate #ConversionOptimization #DTC #UX #CheckoutFlow #Marketing #FunnelStrategy #Ecommerce #CartAbandonment #MobileFirst #PaymentFriction #LoadingSpeed #FormOptimization #BuyMeACoffee #AdFreePodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • How a Single Thank-You Page Recovered 18 Percent of Lost Leads

    How a Single Thank-You Page Recovered 18 Percent of Lost Leads
    2026/06/05
    Episode 32 of The Funnel Podcast with Fexingo dives into one of the most overlooked conversion points in any marketing funnel: the thank-you page. Lucas and Luna walk through how a mid-size B2B software company, NexusFlow, tested a simple post-submission page redesign and recovered 18 percent of leads that had been bouncing after form fill. They break down the psychology of the 'submission letdown' moment, the specific elements NexusFlow swapped out — a dead-end confirmation vs. a guided next-step experience — and the surprising metric lift that came from adding a single social-proof testimonial to the thank-you page. The hosts also compare this approach to the 'hidden conversion cost' of checkout flows covered in a prior episode, and Lucas offers a low-effort A/B test any marketer can run today. No hot takes, just a specific, actionable case study that turns the final micro-moment of the funnel into a lead-recovery lever. #ThankYouPage #ConversionRateOptimization #LeadRecovery #MarketingFunnel #PostSubmission #NexusFlow #SocialProof #A_B_Testing #FunnelOptimization #LeadGen #B2BMarketing #CRO #LandingPage #UserExperience #MarketingStrategy #FexingoBusiness #BusinessPodcast #TheFunnelPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • The Hidden Conversion Cost of Your Checkout Flow

    The Hidden Conversion Cost of Your Checkout Flow
    2026/06/04
    Lucas and Luna dig into a surprisingly common conversion killer: the micro-friction hidden in checkout flows. They use a real example from a mid-market DTC brand called Solace Home that lost $340,000 in abandoned carts over six months because of a single unnecessary field — a phone number request that triggered a trust reflex. The episode walks through how they identified the issue via session recordings and form analytics, the A/B test that recovered 19 percent of those abandoned carts, and a broader framework for auditing your own checkout for friction points. If you run e-commerce or any funnel that asks for customer data, this episode will change how you look at every form field. #Marketing #ConversionRateOptimization #CheckoutOptimization #Ecommerce #FormAbandonment #CartAbandonment #CustomerExperience #CRO #ABTesting #UXDesign #FunnelOptimization #ConversionFunnel #DigitalMarketing #SolaceHome #PhoneNumberField #FrictionAudit #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • Why a Single Button Copy Change Boosted Conversions 27 Percent

    Why a Single Button Copy Change Boosted Conversions 27 Percent
    2026/06/04
    In this episode of The Funnel Podcast, Lucas and Luna dive into a specific case study: how a B2B SaaS company increased demo request conversions by 27 percent simply by changing the call-to-action button copy from 'Get a Demo' to 'See How It Works'. They break down the psychology behind action-oriented vs. benefit-oriented copy, the A/B test setup, and the surprising results across different audience segments. The hosts also discuss why the same change might not work for every business and how to run your own button copy experiments without wasting traffic. If you've ever wondered whether your CTA is costing you conversions, this episode gives you a concrete, low-effort test to try this week. #ConversionRateOptimization #CTACopy #ButtonCopy #ABTesting #B2BSaaS #DemoRequest #MarketingPsychology #LandingPage #UserExperience #Copywriting #MarketingExperiments #DataDrivenMarketing #GrowthHacking #ConversionFunnel #Marketing #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How a Single A/B Test Changed Our Entire Funnel Strategy

    How a Single A/B Test Changed Our Entire Funnel Strategy
    2026/06/03
    In this episode, Lucas and Luna dive into a pivotal A/B test that reshaped their understanding of the marketing funnel. They discuss a specific case where a B2B SaaS company tested two different CTAs at the bottom of a whitepaper download page. The test results were surprising: the CTA that focused on 'learn more' outperformed the 'request demo' CTA by 47 percent in terms of trial signups, even though the demo CTA seemed more direct. They explore why this happened, how it shifts mid-funnel strategy, and what it means for balancing top-of-funnel awareness with bottom-of-funnel conversion. The episode also touches on the psychology of buyer readiness and the importance of aligning CTA language with the user's stage in the funnel. A practical takeaway for marketers looking to optimize their conversion paths without assuming what works. #A/BTesting #MarketingFunnel #ConversionOptimization #B2BSaaS #CTATesting #WhitepaperDownload #TrialSignups #MidFunnelStrategy #BuyerPsychology #LeadNurturing #DigitalMarketing #MarketingStrategy #Business #Marketing #FexingoBusiness #BusinessPodcast #MarketingTips #DataDriven Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How a Mid-Funnel Email Sequence Recovered 30 Percent of Abandoned Trials

    How a Mid-Funnel Email Sequence Recovered 30 Percent of Abandoned Trials
    2026/06/03
    Episode 28 of The Funnel Podcast digs into a specific mid-funnel conversion lever: the abandoned-trial email sequence. Lucas and Luna walk through a real B2B SaaS example — a team collaboration platform that saw 68 percent of free-trial users sign up but never invite a teammate. Instead of broad-blast retargeting, they built a three-email sequence triggered 24 hours after a stalled trial. The first email: a two-sentence micro-case study from a similar team. The second: a templated invite message the user could forward. The third: a one-click 'assign a task to a colleague' button that bypassed the invite step entirely. Result: 30 percent of stalled trials became active within 72 hours. Lucas explains the behavioral trigger logic — reducing friction at the moment of peak intent — and Luna pushes back on whether this scales beyond product-led growth. They also touch on the risk of over-automation and when a live phone call beats any sequence. The episode closes with a thread on how mid-funnel nudges often beat top-funnel spend dollar for dollar. #FunnelPodcast #FexingoBusiness #BusinessPodcast #Marketing #MidFunnel #ConversionStrategy #EmailMarketing #AbandonedTrial #SaaS #B2BMarketing #CustomerAcquisition #LeadNurturing #BehavioralTriggers #ProductLedGrowth #TrialConversion #EmailSequence #GrowthMarketing #ConversionRate Keep every episode free: buymeacoffee.com/fexingo
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    10 分