『The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy』のカバーアート

The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy

The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy

著者： Fexingo
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Lucas and Luna dissect the marketing funnel from top to bottom, analyzing conversion strategies at each stage. From awareness campaigns that generate qualified leads to middle-funnel nurturing tactics and bottom-funnel closing techniques, they ground every discussion in real metrics—click-through rates, cost-per-acquisition, and conversion lift. In one episode, they examine how a B2B SaaS company optimized its email sequences to move trial users to paid; in another, they break down a direct-to-consumer brand’s retargeting campaign that recovered 15% of abandoned carts. Lucas brings the journalistic rigor, citing studies from Nielsen and HubSpot, while Luna challenges assumptions with on-the-ground examples from her work with startups. This is not a theory-only show: each episode ends with a specific tension—like whether top-funnel brand spend can be justified when bottom-funnel metrics lag, or how to balance automated nurture with human sales calls. For marketers who want to move past vanity metrics and into actionable conversion logic. #MarketingFunnel #ConversionStrategy #TopOfFunnel #MiddleOfFunnel #BottomOfFunnel #LeadGeneration #EmailMarketing #Retargeting #CTROptimization #B2BMarketing #D2CMarketing #MarketingMetrics #LucasAndLuna #FexingoBusiness #BusinessPodcast #Marketing #SalesFunnel #ConversionRateOptimization Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • Why Your Sales Funnel Handoff Is Leaking Revenue

    Why Your Sales Funnel Handoff Is Leaking Revenue
    2026/06/06
    Lucas and Luna diagnose the silent killer of conversion rates: the handoff between marketing and sales. Most teams optimize each stage in isolation, but the real leakage happens when a lead moves from one owner to the next. They break down a B2B SaaS case where a 15-second delay in lead response time cut conversion by 70 percent, and a B2C e-commerce example where a disjointed post-purchase email sequence lost 12 percent of repeat buyers. The hosts walk through the specific data points you should audit today — response time, follow-up consistency, and message alignment — and share a template for a handoff audit that takes one hour. By the end, you'll know exactly where your funnel leaks and how to patch it without a budget increase. #LeadHandoff #SalesFunnel #ConversionRate #MarketingSalesAlignment #LeadResponseTime #B2BSaaS #B2C #PostPurchaseEmail #RevenueLeakage #FunnelAudit #CustomerExperience #FollowUp #SalesProcess #MarketingOps #RevenueOperations #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • How a Single Abandoned Cart Email Recovered 22 Percent of Revenue

    How a Single Abandoned Cart Email Recovered 22 Percent of Revenue
    2026/06/06
    Lucas and Luna unpack a specific case study: how a mid-size DTC brand recovered 22 percent of lost revenue by rewriting a single abandoned cart email. They break down the psychology of the new subject line, the timing shift from 60 minutes to 4 hours, and the surprising role of social proof in the email body. The episode also touches on why most abandoned cart flows are optimized for the wrong metric — open rate instead of revenue per recipient. Lucas walks through the exact changes and the data behind them, while Luna challenges whether this approach works for high-consideration purchases. A focused, tactical conversation for anyone running e-commerce email flows. #AbandonedCart #EmailMarketing #ConversionRateOptimization #DTCMarketing #RevenueRecovery #EmailSubjectLines #SocialProof #CustomerPsychology #MarketingStrategy #EcommerceTips #MarketingPodcast #FunnelOptimization #EmailFlow #TimingOptimization #ROIMetrics #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • Why Your Mobile Checkout Abandonment Rate Is Higher Than You Think

    Why Your Mobile Checkout Abandonment Rate Is Higher Than You Think
    2026/06/05
    Lucas and Luna dig into mobile checkout abandonment — specifically the hidden friction that costs merchants 70 percent of potential revenue. They break down why desktop conversion best practices fail on small screens, how a single extra field can cost 12 percent of sales, and why the average order value on mobile is actually higher when the flow is right. Using concrete examples from a DTC brand that cut abandonment by 22 points with three specific changes, they show listeners exactly where to look in their own checkout. No fluff, no generic advice — just the numbers and the fixes. #MobileCheckout #AbandonmentRate #ConversionOptimization #DTC #UX #CheckoutFlow #Marketing #FunnelStrategy #Ecommerce #CartAbandonment #MobileFirst #PaymentFriction #LoadingSpeed #FormOptimization #BuyMeACoffee #AdFreePodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    11 分
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