『The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy』のカバーアート

The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy

The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy

著者： Fexingo
無料で聴く

Lucas and Luna dissect the marketing funnel from top to bottom, analyzing conversion strategies at each stage. From awareness campaigns that generate qualified leads to middle-funnel nurturing tactics and bottom-funnel closing techniques, they ground every discussion in real metrics—click-through rates, cost-per-acquisition, and conversion lift. In one episode, they examine how a B2B SaaS company optimized its email sequences to move trial users to paid; in another, they break down a direct-to-consumer brand’s retargeting campaign that recovered 15% of abandoned carts. Lucas brings the journalistic rigor, citing studies from Nielsen and HubSpot, while Luna challenges assumptions with on-the-ground examples from her work with startups. This is not a theory-only show: each episode ends with a specific tension—like whether top-funnel brand spend can be justified when bottom-funnel metrics lag, or how to balance automated nurture with human sales calls. For marketers who want to move past vanity metrics and into actionable conversion logic. #MarketingFunnel #ConversionStrategy #TopOfFunnel #MiddleOfFunnel #BottomOfFunnel #LeadGeneration #EmailMarketing #Retargeting #CTROptimization #B2BMarketing #D2CMarketing #MarketingMetrics #LucasAndLuna #FexingoBusiness #BusinessPodcast #Marketing #SalesFunnel #ConversionRateOptimization Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How Customer Effort Scores Fix Broken Funnels

    How Customer Effort Scores Fix Broken Funnels
    2026/09/10
    Most marketing teams obsess over click-through rates and acquisition costs, but they ignore the single biggest driver of retention: customer effort. In this episode, Lucas and Luna dissect how a leading e-commerce brand replaced their vanity metrics with the Customer Effort Score to lift lifetime value by eighteen percent. We explore why making it easier for customers to get what they want matters more than persuasive copy, how to calculate CES accurately without survey fatigue, and the specific friction points that kill conversions even when traffic is high. If you are tired of burning cash on top-of-funnel ads while your bottom half leaks revenue, this is the structural fix you have been missing. #CustomerEffortScore #MarketingStrategy #ConversionOptimization #RetentionMarketing #UserExperienceDesign #EcommerceGrowth #FunnelAnalytics #CustomerCentricity #DigitalMarketingTips #BusinessPodcast #FexingoBusiness #MarketingMetrics #LifetimeValue #FrictionReduction #DataDrivenMarketing #GrowthHacking #ConsumerBehavior #BrandLoyalty Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How Behavioral Nudges Fix Broken Funnels

    How Behavioral Nudges Fix Broken Funnels
    2026/09/09
    We explore how small behavioral design tweaks, not big budget ads, can repair leaking marketing funnels. Using examples from Apple and a mid-market SaaS company, we break down the psychology of choice architecture and friction reduction. This episode moves past basic A/B testing into the deeper mechanics of how humans actually make decisions when they are tired or distracted. #BehavioralDesign #MarketingStrategy #ConversionOptimization #FunnelHacks #ChoiceArchitecture #UserExperience #DigitalPsychology #AppleInc #SaaSMetrics #DecisionMaking #FrictionReduction #GrowthHacking #ConsumerBehavior #FexingoBusiness #BusinessPodcast #MarketingTips #TechTrends #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How Dynamic Creative Optimization Lifted Revenue

    How Dynamic Creative Optimization Lifted Revenue
    2026/09/08
    Most marketers treat ad creative as a static asset, but the real growth happens in the middle of the funnel where personalization meets speed. We break down how dynamic creative optimization uses real-time data to assemble ads on the fly, lifting return on ad spend by double digits for mid-market e-commerce brands. Lucas and Luna dissect the mechanics of modular assets, the hidden costs of template fatigue, and why your current A-B testing strategy is too slow for today's attention economy. If you are still waiting weeks for a campaign result before tweaking an image, this conversation explains why that lag is costing you market share. #DynamicCreativeOptimization #PerformanceMarketing #AdPersonalization #ReturnOnAdSpend #EcommerceGrowth #MarketingAutomation #CustomerAcquisition #DigitalAdvertising #ConversionRateOptimization #MediaBuying #CreativeStrategy #DataDrivenMarketing #FexingoBusiness #BusinessPodcast #MarketingTips #GrowthHacking #OnlineRetail #AdTech Keep every episode free: buymeacoffee.com/fexingo
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    8 分
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