If you have been hearing that launches are dead, webinars are dead, and courses don't sell anymore, this episode is your proof otherwise. My friend Miriam Schulman, luxury market messaging and pricing strategist and author of Artpreneur, just had a launch that crossed $200,000. And she sells to artists.

In this conversation, Miriam walks through her entire launch framework, from her free and VIP bootcamp structure to her three-tier offer ladder. Then we get into how she uses AI, not to crank out more content, but to diagnose why people were not buying, critique her slide decks and emails, and build offers people actually want.

In this episode, we cover:

• Why "launches don't work anymore" is a story, not a fact
• The exact structure of Miriam's 5-day bootcamp launch
• How one offer fix took her from 60 VIPs to 160
• The five selling avoidance archetypes she built with AI
• How to use AI as a launch coach to critique your slides and emails
• The council of elders technique for getting sharper AI feedback
• Why AI makes good marketers better and struggling marketers worse

What if just 15 minutes a day with AI could completely transform your productivity? In this episode, I share the exact daily routine I use and recommend to my clients. It is simple enough to do every single day, and that is exactly why it works.

The people who get the most out of AI are not the ones who spend hours learning prompts or mastering every feature. They are the people who show up every day with a simple routine. This episode gives you that routine, step by step.

In this episode, I cover:

1. The three-part daily AI routine that takes just 15 minutes
2. How to use a Brain Dump to get everything out of your head and give AI context
3. Why asking for your Priority Pick changes how you approach your entire day
4. How to use a Quick Win to build momentum through dopamine and follow-through
5. Why keeping one running conversation thread is a game-changer
6. The science behind why small completed tasks make you want to keep going
7. Pro tips to make the routine stick, including same time same place, and why your brain dump does not need to be perfect

I also share why the best productivity system is the one you actually use, and how committing to this routine for 30 days can change the way you run your business.

Grab the free companion guide, The 15-Minute AI Routine: Your Daily Productivity System, at jenlehner.com/101. It walks you through everything from this episode so you can start using it tomorrow morning.

Try this routine for seven days and come tell me what shifted. Screenshot your brain dump and share it on Instagram stories. Tag me @jen_lehner. I would love to see it and cheer you on.

If you have been following the buzz around Matt Shumer's viral article "Something Big Is Happening," you have probably noticed it sparked a massive debate. Some people are panicking. Others are rolling their eyes. In this episode, instead of picking a side, I break down all of the major counter-arguments, and share the surprising common ground where everyone actually agrees.

What emerged is more useful than any single hot take. Whether you lean toward the "sky is falling" camp or the "it's all hype" crowd, the real gold lives in the middle. And that is exactly what this episode is about.

In this episode, I cover:

1. The four points of agreement across Shumer, Gary Marcus, Ben Bentzin, Jeremy Kahn, and other experts
2. Why even the harshest critics are not telling you to ignore AI
3. How to use the "one hour a day" rule as a practical professional development strategy
4. What a week of daily AI experimentation actually looks like for a business owner
5. Why AI's emerging "taste and judgment" capability should get your attention
6. The Gen X advantage when it comes to working with AI tools

I also share my own experience with AI demonstrating something that felt like genuine insight, not just pattern matching, and why I am no longer sure that "nuance jobs" are as safe as we think.

This episode is designed to cut through the noise and give you a clear, practical path forward, no matter where you fall in the AI debate.

Try the one hour a day challenge for just one week and come tell me what you discover. DM me on Instagram at @jen_lehner. I genuinely want to hear about it.