In this episode of The Franchise Millionaire™ Show, Andrea Bailey Brown sits down with two key leaders from Magnolia Bakery: Bobbie Lloyd, CEO, and Jason Mattes, Vice President of Domestic Franchise Development and Sales.

Magnolia Bakery is one of the most recognized names in American desserts—synonymous with classic cupcakes, banana pudding, and a customer experience that’s both nostalgic and elevated. But while the brand has long been celebrated globally, 2025 marks a pivotal new chapter: its entrance into domestic franchising.

Bobbie shares the origin and evolution of Magnolia Bakery—from a single West Village location to international presence in Dubai, India, and beyond—while Jason outlines the company’s highly intentional approach to domestic franchising, including their criteria for selecting ideal franchise partners and markets.

Whether you’re a multi-brand investor, food-industry operator, or someone exploring franchise ownership for the first time, this episode offers real-world insight into how iconic brands scale thoughtfully—and profitably.

Listen now!

Highlights

• Magnolia Bakery’s transformation from a single NYC location to a globally recognized brand
• How international demand (from Dubai to the Philippines) set the stage for U.S. franchise expansion
• Why Magnolia is choosing franchising now—and what’s different about its 2025 growth model
• The “Four Cs” framework for selecting the right franchise partners: Capital, Commitment, Capacity, and Community
• Magnolia’s revenue model breakdown: on-premise, third-party delivery, catering, and e-commerce
• Financials unpacked: average unit revenues, buildout costs, and unit economics
• What a “no-bake” store really means—and why customers won’t notice the difference
• Preserving brand integrity while scaling: quality control, training, and local market adaptation
• Why VP Jason Mattes is not just leading franchise development—he’s also investing as a franchisee

Connect with Andrea:

Website: https://bbfranchiseagency.com/

Instagram: @baileybrownconsulting

Guest Link:

LinkedIn: https://www.linkedin.com/in/bobbie-lloyd-a9b6087/

LinkedIn: https://www.linkedin.com/in/thefranchiseguy/

In this episode of The Franchise Millionaire™ Show, Andrea Bailey Brown sits down with Sade Ogunrinola, a former banker whose two-decade corporate career ended not with a promotion—but with burnout and hospital visits. Her turning point? A casual visit to a friend’s office that sparked a life-changing shift into franchise ownership.

Sade shares the behind-the-scenes of how she transitioned from employee to entrepreneur, the challenges of stepping into ownership, and why she sometimes still puts on scrubs to cover a client shift. This is not a highlight reel—it’s a real-world look at what building a business actually looks like in the early days.

Andrea and Sade explore the mindset shifts, family conversations, financial planning, and franchise support systems that made the transition possible. They also debunk a few myths, including the idea that owning a franchise means stepping back while the money rolls in.

If you’re feeling stuck in your 9-to-5, craving more purpose, or wondering what it truly takes to run a franchise, this conversation offers clarity, insight, and inspiration from someone who’s doing the work—every day.

If you’re ready to explore whether franchise ownership is right for you, or want expert support in finding a franchise that aligns with your skills and goals, visit bbfranchiseagency.com. For questions or future episode suggestions, email us at bbfranchiseagency@gmail.com.

Highlights

• How burnout in banking led Sade to explore business ownership
• The power of mentorship and referrals in discovering the right franchise fit
• Why franchising in healthcare aligned with Sade’s background and passion
• The value of validation: speaking directly with existing franchisees before investing
• What the transition from employee to entrepreneur really looks like
• Building a team and brand presence in a competitive industry
• The importance of government support and local market knowledge in healthcare franchising
• Key lessons learned in the first 8 months of franchise ownership

Connect with Andrea:

Website: https://bbfranchiseagency.com/

Instagram: @baileybrownconsulting

In this episode of The Franchise Millionaire™ Show, Andrea Bailey Brown explores a question that many professionals consider but few confidently act on: Can a franchise truly replace your full-time job?

With her signature blend of experience, insight, and candid advice, Andrea breaks down the realities of transitioning from employee to entrepreneur. She outlines the mindset, planning, and financial considerations that must be in place before making the leap from a stable paycheck to the dynamic world of business ownership.

You’ll discover why the early stages of franchise ownership often feel more demanding than a traditional job—and why that’s not only normal, but necessary. Andrea also provides a practical framework for evaluating your readiness, understanding the operational demands of a franchise, and setting realistic expectations around profitability and pay.

Whether you're in the research phase or actively preparing to invest, this episode provides clarity, strategy, and a grounded understanding of what replacing your 9–5 with a franchise actually involves. Listen now!

📩 Have questions or want a myth addressed in a future episode? Email us at bbfranchiseagency@gmail.com

Highlights

• Why extensive business experience isn’t a requirement for franchise ownership
• Exploring franchise opportunities beyond the food industry: 40+ sectors to consider
• Debunking the myth that franchising is only for the wealthy—affordable options exist
• What aspects of a franchise agreement can be negotiated (and which can’t)
• The surprising ways franchisees contribute to brand innovation and product development
• How top franchisors provide long-term support through training, operations, marketing, and more
• The truth about royalty fees and how they directly benefit franchisees
• Real-world case studies: The Big Mac, Subway’s $5 Footlong, and other franchisee-led innovations

Connect with Andrea:

Website: https://bbfranchiseagency.com/

Instagram: @baileybrownconsulting