In this episode of The Franchise Millionaire™ Show, Andrea Bailey Brown sits down with two key leaders from Magnolia Bakery: Bobbie Lloyd, CEO, and Jason Mattes, Vice President of Domestic Franchise Development and Sales.

Magnolia Bakery is one of the most recognized names in American desserts—synonymous with classic cupcakes, banana pudding, and a customer experience that’s both nostalgic and elevated. But while the brand has long been celebrated globally, 2025 marks a pivotal new chapter: its entrance into domestic franchising.

Bobbie shares the origin and evolution of Magnolia Bakery—from a single West Village location to international presence in Dubai, India, and beyond—while Jason outlines the company’s highly intentional approach to domestic franchising, including their criteria for selecting ideal franchise partners and markets.

Whether you’re a multi-brand investor, food-industry operator, or someone exploring franchise ownership for the first time, this episode offers real-world insight into how iconic brands scale thoughtfully—and profitably.

Listen now!

Highlights

• Magnolia Bakery’s transformation from a single NYC location to a globally recognized brand
• How international demand (from Dubai to the Philippines) set the stage for U.S. franchise expansion
• Why Magnolia is choosing franchising now—and what’s different about its 2025 growth model
• The “Four Cs” framework for selecting the right franchise partners: Capital, Commitment, Capacity, and Community
• Magnolia’s revenue model breakdown: on-premise, third-party delivery, catering, and e-commerce
• Financials unpacked: average unit revenues, buildout costs, and unit economics
• What a “no-bake” store really means—and why customers won’t notice the difference
• Preserving brand integrity while scaling: quality control, training, and local market adaptation
• Why VP Jason Mattes is not just leading franchise development—he’s also investing as a franchisee

Connect with Andrea:

Website: https://bbfranchiseagency.com/

Instagram: @baileybrownconsulting

Guest Link:

LinkedIn: https://www.linkedin.com/in/bobbie-lloyd-a9b6087/

LinkedIn: https://www.linkedin.com/in/thefranchiseguy/