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In this episode, I sit down with Mariyam Shamshidova from Wefranch to talk about how data, technology, and human connection are reshaping the way people get into franchising. From parsing FDDs to creating curated pitch nights across the country, Wefranch is building a platform that helps franchisors and franchisees find the right fit—because this is a long-term relationship, and getting it wrong is expensive.

We dive into how their Nationwide Franchise Tour is helping prospective owners meet top-tier and emerging brands, face-to-face, in a low-pressure, high-value environment. If you’re serious about taking control of your career, this is your opportunity to get informed, make real connections, and take the first step toward ownership.

Key Takeaways:

• Why franchising is one of the most underappreciated wealth-building models in America
  
  
• How Wefranch uses real franchisee reviews and FDD data to remove emotion from big decisions
  
  
• What happens at their Franchise Tour events—and why they limit attendance
  
  
• The difference between emerging and established brands, and how to spot the right fit for you
  
  
• Why franchising needs to be a third path alongside tech and real estate for today’s entrepreneurs
  
  

Time Stamps:

• 00:00 – Introduction and personal reflections
  
  
• 02:30 – Mariyam shares how Wefranch is changing the industry
  
  
• 09:00 – Details on the Denver Franchise Night event
  
  
• 15:45 – Data vs. emotion in choosing a franchise brand
  
  
• 22:10 – The "stealthy wealthy" and the untold power of small business ownership
  
  
• 30:20 – My final challenge to anyone stuck in a job but thinking bigger
  
  
  

If you’re in Denver—or can get there—join us at the Wefranch Franchise Night on August 5 at 6:00 PM at the Venture X LoDo. You’ll hear live pitches from five franchise brands, connect with real operators, and walk away with a deeper understanding of how franchising could fit your life.

This event is built for people who are serious about owning a business. If that’s you, don’t wait.

Register now: https://tour.wefranch.com/signup/denver

And if you want to talk it through before committing, reach out to me directly. I’ll tell

Learn more about Mariyam Shamshidova online.
Website: https://wefranch.com/

LinkedIn: https://www.linkedin.com/in/mariyam-sh/

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey