In Part 2 of our conversation with Gavin Mole and Tony Cavalle from Dallas Surf, we dig into the strategy behind their mission to build a nationally respected soccer club. From their investment in academy coaches to setting clear college pathways for players, this episode is a blueprint on how to grow a club with purpose.

Learn how Dallas Surf is using Surf Select, affordable access to training, professional-level video analysis, and structured progression to support both players and coaches in meaningful ways.

Key Talking Points:

• Why they pay academy coaches like select coaches

• The Surf Select pathway: local to international opportunities

• Building internal culture through coach development

• Free and affordable training opportunities across DFW

• Use of Huddle, Athlete One, and film to boost college recruiting

• Upcoming showcase events and recruiting strategy

• Facility improvements and equitable resource distribution

• The challenge of managing growth while staying player-focused

• Supporting coaches and players with retention in mind

• What it means to truly aim for national relevance

🎧 Tune in to learn:

• How Surf is using national structure to help kids go pro and college

• Why film, communication, and ID camps matter more than ever

• What makes their academy program different—and better

• The hard truths about player motivation and development

Quotes from Tony Cavalle:

“If we’re not trying to be the best club in the country, then it just wasn’t worth it.”

“We raised academy coach pay to match select so we could attract top coaching talent.”

“We use Athlete One, we use Huddle, we use whatever helps these kids get seen.”

“We’re taking big swings—and soon people will see Surf differently.”

“We want all facilities to be well-lit, flat, and playable—no matter what side of town.”

Quotes from Gavin Mole:

“Our academy is the most important part of the club.”

“You have to make them fall in love with the game first—and the ball second.”

“Retention here is strong because we support both coaches and players.”

“If I was a player, having this video to watch would’ve been amazing.”

“Surf Select isn’t just for kids—it's a pathway for coaches to grow, too.”

📲 Connect with Dallas Surf

🌐 Website: www.dallassurf.com

📧 Emails & phone numbers for staff available online

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