In this episode of Chat By The Pitch, we connect with Tony Cavalle and Gavin Mole of Dallas Surf — a club that’s rapidly redefining youth soccer in DFW. Tony shares the origin story of Dallas Surf, while Gavin breaks down how the club is building its player DNA from the ground up. We talk structure, coaching education, technology, and the long-term vision that includes a unified coaching style and a full developmental pathway. Whether you're a parent, coach, or club leader — this is a blueprint worth hearing.

📌 Key Talking Points

• ​ Why Dallas Surf invests in academy coaching like select
• ​ How the club DNA works from U5 through U19
• ​ Surf Select: internal national pathway for standout players
• ​ The coaching structure, curriculum, and continuous feedback loops
• ​ Athlete One, Huddle, ID camps — the college prep pipeline
• ​ Tech, transparency, and tools for player & coach development
• ​ Equal investment in East and West DFW training locations
• ​ The Surf mindset: better people = better coaches = better players
• ​ Internal promotion and coach retention across the club
• ​ Big swings coming — and why they won’t stop until they’re the best

🎯 Tune In to Learn

• ​ Why Dallas Surf pays academy coaches like select coaches
• ​ How the Surf system helps players go from U7 to international showcases
• ​ What parents should be asking clubs at tryouts — and what red flags to avoid
• ​ How Dallas Surf is using tech to simplify, streamline, and scale
• ​ What it really takes to build a sustainable, scalable soccer culture

💬 Quotes from Tony & Gavin

“The academy is the most important part of the club.” – Gavin

“You can’t have 90 teams doing 90 different things — that’s not a club.” – Tony

“A bad coach at U7 does more damage than no coach at all.” – Gavin

“We believe in Kaizen — continuous improvement — for everyone here.” – Gavin

“We don’t want parents to stay for a coach. We want them to stay for the club.” – Tony

“We’ve got kids traveling internationally with Surf Select. That’s not a dream anymore.” – Tony

“You should be able to watch a team and say, ‘That’s a Dallas Surf team.’” – Tony

“The structure is simple on purpose — it creates freedom through consistency.” – Gavin

“Better coaches equal better players. That’s the investment.” – Gavin

“We’re not building to be local. We’re building to be national — and beyond.” – Tony

📲 Connect with Dallas Surf

📷 Instagram: @dallassurfsoccer

📘 Facebook: Facebook.com/dallassurf

📧 Email: tcavalle@dallassurf.com / gmole@dallassurf.com

🌐 Website: dallassurf.com

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