The Foodservice Dynamics In California
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The Foodservice Dynamics In California
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With over 90,000 restaurants and a population of more than 40 million, the Golden State offers a dynamic and diverse market that’s as competitive as it is promising.
This week, Nick unpacks key strategies to boost your sales and marketing efforts and explores what it takes to stand out in such a saturated space. From navigating complex regulations to understanding regional trends and shifting consumer preferences, this conversation is packed with practical insights for anyone looking to succeed in California’s fast-paced food service scene.
Whether you're a seasoned professional or just starting, this episode will leave you with valuable tools to better understand—and win in—this powerful market.
TIMESTAMPS
00:00 - Intro
03:35 - Understanding the California Food Service Market
05:40 - Distribution in California's Food Market
14:33 - GPOs and Their Impact on Sales
19:41 - California Sales Strategies
RESOURCES
Portillo Sales
CONTACT
Nick: nick.portillo@portillosales.com