Your branding should be unique.  A valuable marketing strategy should connect your story to your prospect's story.    But crafting a message when you're not sure just who exactly your end client looks like is challenging to say the least. 

Listen in as Erik and Rich sit down with Jim Kalthoff from Deluxe as they discuss crafting a consistent branding message across various mediums.  Jim has been helping advisors create compelling marketing collateral for over 2 decades.  

By the way, did you know print media is back in vogue?   

Resources Mentioned: 

Jim.kaltholff@deluxe.com 

Learn more about Rich & Erik 

Contact email:  plannersdesk@ncfg.com 

Website: plannersdesk.com 

Please email the Financial Planners Desk to suggest topics or request to be a guest on a future episode.  

Technology can help us advisors scale our business...but it can also be a time suck if we don't choose the right solution for our practices.   

The right #techstack should help us improve our processes, increase the efficiency of our back offices, and add value to the client experience. 

Listen in as Rich and Erik discuss their tech journey, their favorite tech solutions, and how to pick the right solution for a financial advisor practice. 

Resources Mentioned:

Michael Kitecs 2021 Financial AdisorTech Solutions Map
Learn more about Rich & Erik 

Contact email:  plannersdesk@ncfg.com
Please email the Financial Planners Desk to suggest topics or request to be a guest on a future episode.

For many financial advisors, tax planning can be intimidating.  But we need to be conversant and competent to discuss taxes as taxes since they are intertwined with pretty much everything we're doing for our clients. 

Listen in as Rich discusses his tax background and Kevin Lozer, co-founder of Holitiplan, discuss how his software can make you look like a tax rockstar.  Learn how to uncover planning opportunities by simply uploading form 1040.  It's the easy button for financial planners when it comes to discussing taxes.

Holistiplan was created and designed by two CFP® professionals.  As firm owners, they were constantly looking for ways to efficiently and consistently provide financial planning service to clients.  They designed Holistiplan to accomplish what has historically been two competing goals in our profession: Make the financial planning process faster for us, while creating more value for every client.

Resources mentioned:

https://www.holistiplan.com/
https://www.ncfg.com/

In this episode, Rich Introduces Erik Garcia CFP®, BFA™ as the new co-host of The Financial Planner’s Desk Podcast.

Erik shares a few of his experiences while attending Tulane University that leads him to pursue the financial advising profession. 

Erik and Rich share some of their professional background in other areas of the financial services industry.

You’ll hear how Erik ended up as an IAR at New Century Financial Group.  Erik and Rich share how they are collaborating to build their practices and connect their back-office procedures.

Email the show at plannersdesk@ncfg.com if there are topics you’d like Rich and Erik to cover regarding practice management, marketing, technology, etc. 

If you would like to be a guest on a future episode, we’d love to hear from you as well. 

Resources mentioned in this episode:

Building Us Podcast

Part 1: Where do I start in planning for my child’s college? Podcast episode

New Century Financial Group

In this episode, you will hear the conversation I had years ago that sparked the creation of The Financial Planner's Desk.

Our guest is Dirk Alexander, an investment advisor in New Jersey.  We start out talking about his start in the industry and how it was like working in a single person office to eventually joining a larger group.

I find listening to other advisor's stories about how they started out in our industry and where they are years later in their career really informative.  We all have stories we can share, the mistakes and the success.  Hopefully, our new advisors in the industry can avoid some of the mistakes.

Email Richard Oring for suggestions or you would like to be a guest on a future episode: plannersdesk@ncfg.com









Check the background of your financial professional on FINRA’s BrokerCheck.

The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. Some of this material was developed and produced by Advisor Evolved to provide information on a topic that may be of interest. Advisor Evolved is not affiliated with the named representative, broker-dealer, state – or SEC-registered investment advisory firm. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security.

Securities offered through Royal Alliances Associates, Inc. (RAA), member FINRA / SIPC.  Investment advisory services offered through New Century Financial Group, LLC RAA is separately owned and other entities and/or marketing names, products or services referenced here are independent of RAA.

Branch Office One Airport Place, Suite 3, Princeton NJ 08540 Phone: (609) 924-2049

IMPORTANT CONSUMER INFORMATION:

A broker-dealer, investment adviser, BD agent, or IA rep may only transact business in a state if first registered or is excluded or exempt from state broker-dealer, investment adviser, BD agent, or IA rep registration requirements, as appropriate. Follow-up, individualized responses to persons in a state by such a firm or individual that involve either effecting or attempting to effect transactions in securities or the rendering of personalized investment advice for compensation, will not be made without first complying with the appropriate registration requirement, or an applicable exemption or exclusion.

For information concerning the licensing status or disciplinary history of broker-dealer, investment adviser, BD agent, or IA rep, a consumer should contact his or her state securities law administrator

This communication is strictly intended for individuals residing in the state(s) of AL, AK, AZ, AR, AA, AE, AP, CA, CO, CT, DC, DE, FL, GA, GU, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VT, VI, VA, WA, WV, WI, and WY. No offers may be made or accepted from any resident outside the specific states referenced

In this episode, we are speaking about Pulse360 the newest and probably the best note-taking software application for our industry.

Learn about Pulse 360 with our guest Anand Sheth, CEO/Founder.  He will go into details about what inspired him to leave his current career in the industry to risk it all to start this company.

If you looking for an easy and quick way to record all your notes and have them flow into your CRM then this episode is for you.

If you are interested in signing up our listeners are going to receive a very generous discount for the first 12 months.  Use code TFPD to receive the discount.

Click Here For a 2-minute Overview of Pulse360
www.pulse360.com

Email Richard Oring for suggestions or you would like to be a guest on a future episode: plannersdesk@ncfg.com


#Pulse360




Check the background of your financial professional on FINRA’s BrokerCheck.

The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. Some of this material was developed and produced by Advisor Evolved to provide information on a topic that may be of interest. Advisor Evolved is not affiliated with the named representative, broker-dealer, state – or SEC-registered investment advisory firm. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security.

Securities offered through Royal Alliances Associates, Inc. (RAA), member FINRA / SIPC.  Investment advisory services offered through New Century Financial Group, LLC RAA is separately owned and other entities and/or marketing names, products or services referenced here are independent of RAA.

Branch Office One Airport Place, Suite 3, Princeton NJ 08540 Phone: (609) 924-2049

IMPORTANT CONSUMER INFORMATION:

A broker-dealer, investment adviser, BD agent, or IA rep may only transact business in a state if first registered or is excluded or exempt from state broker-dealer, investment adviser, BD agent, or IA rep registration requirements, as appropriate. Follow-up, individualized responses to persons in a state by such a firm or individual that involve either effecting or attempting to effect transactions in securities or the rendering of personalized investment advice for compensation, will not be made without first complying with the appropriate registration requirement, or an applicable exemption or exclusion.

For information concerning the licensing status or disciplinary history of broker-dealer, investment adviser, BD agent, or IA rep, a consumer should contact his or her state securities law administrator

This communication is strictly intended for individuals residing in the state(s) of AL, AK, AZ, AR, AA, AE, AP, CA, CO, CT, DC, DE, FL, GA, GU, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VT, VI, VA, WA, WV, WI, and WY. No offers may be made or accepted from any resident outside the specific states referenced

As our clients are aging they are more prone to being taken advantage of financially from loved ones, strangers, scams, and even from their diminished mental compacity.

In this episode, Richard is going to share some real client stories of elder care abuse and how it was handled.   He explains how to look for it and the process of dealing with clients who possible are being taken advantage of.  He also talks about when clients might be dealing with diminished mental capacity.

Email Richard Oring for suggestions or you would like to be a guest on a future episode: plannersdesk@ncfg.com


#elderabuse


Additional Links on Financial Elder Abuse
The United States Justice Department - Elder Abuse
Finra Senior Exploitation Rules
FINRA - Rule 2165
FINRA - Protecting Seniors From Financial Exploitation
Investor.gov (SEC) - Senior Safe Act Fact Sheet
FINRA Rule - 4512



Check the background of your financial professional on FINRA’s BrokerCheck.

The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. Some of this material was developed and produced by Advisor Evolved to provide information on a topic that may be of interest. Advisor Evolved is not affiliated with the named representative, broker-dealer, state – or SEC-registered investment advisory firm. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security.

Securities offered through Royal Alliances Associates, Inc. (RAA), member FINRA / SIPC.  Investment advisory services offered through New Century Financial Group, LLC RAA is separately owned and other entities and/or marketing names, products or services referenced here are independent of RAA.

Branch Office One Airport Place, Suite 3, Princeton NJ 08540 Phone: (609) 924-2049

IMPORTANT CONSUMER INFORMATION:

A broker-dealer, investment adviser, BD agent, or IA rep may only transact business in a state if first registered or is excluded or exempt from state broker-dealer, investment adviser, BD agent, or IA rep registration requirements, as appropriate. Follow-up, individualized responses to persons in a state by such a firm or individual that involve either effecting or attempting to effect transactions in securities or the rendering of personalized investment advice for compensation, will not be made without first complying with the appropriate registration requirement, or an applicable exemption or exclusion.

For information concerning the licensing status or disciplinary history of broker-dealer, investment adviser, BD agent, or IA rep, a consumer should contact his or her state securities law administrator

This communication is strictly intended for individuals residing in the state(s) of AL, AK, AZ, AR, AA, AE, AP, CA, CO, CT, DC, DE, FL, GA, GU, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VT, VI, VA, WA, WV, WI, and WY. No offers may be ma

This podcast is for professional investment advisors and financial planners looking to keep up with industry topics and practice development. Episodes will be on topics like technology, marketing, new regulations, practice management, and we can't forget about compliance and other issues relevant to our industry. We're going to have guests on this podcast who are industry experts. We're also going to have other professionals like you running their own investment, management, or a financial planning firm.






Check the background of your financial professional on FINRA’s BrokerCheck.

The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. Some of this material was developed and produced by Advisor Evolved to provide information on a topic that may be of interest. Advisor Evolved is not affiliated with the named representative, broker-dealer, state – or SEC-registered investment advisory firm. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security.

Securities offered through Royal Alliances Associates, Inc. (RAA), member FINRA / SIPC.  Investment advisory services offered through New Century Financial Group, LLC RAA is separately owned and other entities and/or marketing names, products or services referenced here are independent of RAA.

Branch Office One Airport Place, Suite 3, Princeton NJ 08540 Phone: (609) 924-2049

IMPORTANT CONSUMER INFORMATION:

A broker-dealer, investment adviser, BD agent, or IA rep may only transact business in a state if first registered or is excluded or exempt from state broker-dealer, investment adviser, BD agent, or IA rep registration requirements, as appropriate. Follow-up, individualized responses to persons in a state by such a firm or individual that involve either effecting or attempting to effect transactions in securities or the rendering of personalized investment advice for compensation, will not be made without first complying with the appropriate registration requirement, or an applicable exemption or exclusion.

For information concerning the licensing status or disciplinary history of broker-dealer, investment adviser, BD agent, or IA rep, a consumer should contact his or her state securities law administrator

This communication is strictly intended for individuals residing in the state(s) of AL, AK, AZ, AR, AA, AE, AP, CA, CO, CT, DC, DE, FL, GA, GU, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VT, VI, VA, WA, WV, WI, and WY. No offers may be made or accepted from any resident outside the specific states referenced.