Seventy percent of event planners cannot effectively track or describe event ROI. Most post-event reports measure two things: attendance and whatever the planner decided engagement means that week.

That is not a result. That is a recap.

In this episode I am breaking down exactly what your post-event report should be measuring, why most planners are leaving their seat at the table undefended, and the five KPI categories that translate experiential work into language leadership actually understands.

When you can prove event results in terms the boardroom already uses, you never have to defend your budget again.

This is the conversation the events industry has been avoiding. It ends here.

If you are ready to stop recapping and start proving results, the CPES certification is where you start.

Enroll at https://edgucationinstitute.com/enrollment

More activations. More wow moments. More spend. More impact. That is what we were told. That is what I believed.

It took years of research, an over-produced event or two, and a Lady Gaga impersonator to teach me otherwise.

In this episode I am breaking down the Peak End Rule, why the brain is designed to forget most of what happens at your event, and what to do instead. We also get into How Emotions Are Made by Lisa Feldman Barrett and what her research means for every experience you design from this point forward.

Plus I am holding myself fully accountable for the moment I knew exactly what was wrong and said nothing anyway.

If you are still designing events forward from logistics instead of backward from outcomes, this one is for you.

If you are ready to stop planning events and start designing experiences that prove results, the CPES certification is where you start.

Enroll at https://edgucationinstitute.com/enrollment

Jenny Howard Maxwell posted something on LinkedIn about the planner plateau and it got over 114,000 impressions in under a week. The comments were not just likes. They were event professionals saying finally. Finally someone named what I have been living for years and could not articulate.

So Jenny went deeper.

In this episode she breaks down why the salary ceiling between $65,000 and $75,000 exists for so many event professionals, where it comes from, and most importantly what to do about it. She shares what she found when she typed a simple question into Google, what the marketing career ladder looks like versus what the events industry has offered, and the specific moment in her own career when everything changed.

This is not a motivational episode. It is a framework episode. The path exists. It just was never drawn until now.

In this episode Jenny covers why talent and hard work alone do not break the planner plateau, what separates the event professionals earning $150,000 and beyond from those stuck at $65,000, the career ladder the events industry has always deserved but never had, and how the CPES certification was built to close that gap permanently.

Ready to stop guessing and start climbing? The CPES certification was built for this exact moment. Enroll at edgucationinstitute.com