It was Never About the Pink Couch
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It was Never About the Pink Couch
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著者：
Every experience produces an emotion whether you planned it or not. Eight years ago I planned a memorial service for a woman named Mindy who chose me for a job when nobody else in that room wanted me there. I did not know it then but every decision I made that day was the framework I would spend the next eight years building. The pink couch. The world map with pins from every city her guests traveled from. The champagne with her logo on it. The jazz lounge. None of it was decoration. All of it was intentional emotional design before I had a name for any of it. This episode is the origin story of the pink couch, a tribute to the woman who gave me everything, and the moment I realized that what I do as an experiential strategist has always been about one thing. Making people feel something so specific and so intentional that it changes what they do next. This one is personal. And it might be the most important episode I have recorded.