The Evolution of the X-Cup and Cannabis Competitions
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The Evolution of the X-Cup and Cannabis Competitions
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In this episode, we have the pleasure of speaking with Wes Jenks, President of XPOCANNA and the creator of the X-Cup, a premier cannabis competition that recognizes the best in multiple categories—ranging from flower and rosin to edibles and more. Wes gives us a behind-the-scenes look at how the fourth annual X-Cup has grown since its inception and what it takes to pull off such a high-profile event in the cannabis world. With a background that includes commercial real estate, a passion for wakeboarding, and a family business rooted in creating large-scale expos across industries, Wes brings a unique perspective on merging event production with the rapidly expanding cannabis market. If you're curious about the intersection of competition, community, and cannabis innovation, this episode is a must-listen!