In this episode, Lee interviews David Lowe, a martial arts business coach, funnel builder, and AI expert. David shares his journey in the martial arts industry since 1999, discussing his involvement with NAPMA and the introduction of marketing strategies that transformed martial arts schools into thriving businesses. They explore the impact of program-based systems, the rise and fall of certain marketing schemes, and the rebirth of the industry. David delves into modern-day tools like AI and funnels, providing insights into how they can revolutionize martial arts marketing and operations. Tune in to learn about the past, present, and future of martial arts business strategies.

Chapters:
00:00 Introduction to Martial Arts Business
00:45 Early Encounters and Influences
01:35 The Birth of NAPMA and Its Impact
03:50 Marketing Pioneers in Martial Arts
06:27 Challenges and Growth in the Industry
08:35 The Evolution of Martial Arts Business Models
13:33 The Role of Mentorship and Coaching
19:36 Rebirth and Modern Developments
25:16 The College of Martial Arts: A Brief History
26:37 Revolutionizing Martial Arts Training for Kids
28:17 The Fred Mertens Influence
31:07 The Rise and Fall of Program-Based Training
33:37 Transition to Business Coaching
34:53 The Power of Funnels and Automation
42:31 Embracing AI in Marketing
50:54 The Future of AI in Business
52:40 Conclusion and Final Thoughts

The Elite Podcast is a brand-new show where host Lee Matthews speaks to individuals who are at the top of their industry and profession. The guests will be from different backgrounds including combat sports, military, and business to coaching. Lee will be finding out along with you why they have become the best in their fields and enjoyed acclaimed success and what they all share – their determination to become ELITE in their field.

Lee Matthews is a former paratrooper, kickboxing world champion and now entrepreneur. He is the owner of the UK's biggest chain of martial arts centres.

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▶︎ Facebook - https://www.facebook.com/lee.matthewsbmma
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▶︎ Lee’s Book - https://shorturl.at/fyGI7

Recorded and Produced by Liverpool Podcast Studios
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