Escape and Empower Podcast with David Greenberg and Peter Gilfillan

In this episode of Escape and Empower, Pete and Dave get real about fear. They unpack the specific anxieties executives face when leaving corporate life, then show how to replace ambiguity with facts, build a calculated plan, and move forward with momentum. If you have been stuck between comfort and calling, this one gives you a practical path to act with confidence.

In this episode, Pete and Dave discuss:

Name the Fear to Tame the Fear
Write down exactly what scares you: losing money, uncertainty, or judgment. Awareness shrinks the monster.

Replace Anxiety with Facts
Education beats ambiguity. Use data, validation calls, and real numbers to make clear decisions.

Start Small and Take Calculated Risks
Match investment to your comfort range. Use capital-efficient models and structured rollouts.

Build a Support Network
Franchisors, franchisees, mentors, and coaches help you avoid mistakes and accelerate wins.

Redefine Failure as Feedback
Test, learn, adjust. Fail fast without betting the farm, then try the next best move today.

Protect Your Energy
Cold showers, workouts, meditation, and scheduled recovery keep you sharp for the long game.

Key Takeaways:

• Fear is normal. Action is optional. Choose action.
• Facts, not feelings, drive smart entrepreneurial decisions.
• Small, planned steps compound into confidence and results.
• You are not alone. The right network multiplies your progress.
• Self-care is strategy. Protect the operator to protect the business.

“Fear is a lot of times false evidence appearing real.” — Peter Gilfillan

CONNECT WITH PETER GILFILLAN

Meet with Pete: https://go.hireyourself.com/gilfillan?utm_source=LinkedIn&utm_medium=Social&utm_campaign=IR
Website: https://www.hireyourself.com/
LinkedIn: https://www.linkedin.com/in/petegilfillan/

CONNECT WITH DAVID GREENBERG

Meet with Dave: https://calendly.com/empoweredfranchisee/virtual-coffee-with-dave-the-empowered-franchiee-web?utm_source=LinkedIn&utm_medium=Social&utm_campaign=IR
Website: https://empoweredfranchisee.com/
LinkedIn: https://www.linkedin.com/in/dave-greenberg-entrepreneur/

Escape and Empower Podcast with Pete Gilfillan and Dave Greenberg

In this episode, Pete and Dave break down the hard truth about ageism in corporate America and map out a practical alternative: franchising. They share first-hand stories, the latest realities executives face in their 40s, 50s, and 60s, and how to convert decades of leadership into business ownership that you control.

In this episode, Pete and Dave discuss:

Ageism Is Real
From being “restructured” to stalled promotions, why experienced leaders get squeezed and what that means for your next move.

A Parallel Path Out
How to explore franchising while you are still in a W2 search, so you are not waiting on someone else’s timeline.

Transferable Executive Skills
Leadership, financial acumen, KPI discipline, and executing proven systems that directly translate to top franchise performance.

Control and Flexibility
Design your calendar, set your priorities, and decide how big is big through single or multi-unit growth.

Resilient Industries
Why categories like home services, senior care, wellness, and aesthetics offer durable demand and clear scalability.

Key takeaways:

• If you are over 50, you have a number on your back. Build optionality now.
• Franchising lets you swap capped pay for equity, scale, and saleable value.
• Your corporate toolkit is an asset in a proven playbook business.
• Start in your comfort range, validate with franchisees, grow by plan.
• Do not wait for HR to decide your future. Decide it yourself.

“At age fifty-one, I got hit with ageism right in the face.” — Dave Greenberg

CONNECT WITH PETER GILFILLAN

Meet with Pete: https://go.hireyourself.com/gilfillan?utm_source=LinkedIn&utm_medium=Social&utm_campaign=IR
Website: https://www.hireyourself.com/
LinkedIn: https://www.linkedin.com/in/petegilfillan/

CONNECT WITH DAVID GREENBERG

Meet with Dave: https://calendly.com/empoweredfranchisee/virtual-coffee-with-dave-the-empowered-franchiee-web?utm_source=LinkedIn&utm_medium=Social&utm_campaign=IR
Website: https://empoweredfranchisee.com/
LinkedIn: https://www.linkedin.com/in/dave-greenberg-entrepreneur/

Escape and Empower Podcast with David Greenberg and Peter Gilfillan

In this episode of Escape and Empower, Pete and Dave unpack why more executives are walking away from corporate comfort to build ownership freedom. Drawing from a recent CNBC article and their own client experiences, they break down how fear, burnout, and ageism are driving leaders to make the shift—and how franchising offers a structured, scalable path forward.

If you’ve ever felt comfortable but not secure, this episode will challenge your definition of stability and show you why entrepreneurship is the smarter move.

In this episode, Pete and Dave discuss:

• The End of Job Security
  Corporate loyalty is gone. Executives are now just numbers in a system built for layoffs and mergers.
• Taking Control of Financial Destiny
  Salary bands and bonuses limit growth. Ownership removes caps and creates real wealth potential.
• Work-Life Balance and Personal Freedom
  Entrepreneurship means designing your schedule—and your life—on your own terms.
• Leveraging Corporate Skills for Direct Impact
  Leadership, strategy, and management experience translate seamlessly into franchise ownership success.
• Building Legacy and Generational Wealth
  Ownership creates something to pass on—financially, culturally, and personally.

Key Takeaways:

• Corporate comfort is not security—it’s stagnation in disguise.
• Business ownership gives executives control over income, time, and future.
• Franchising lets you apply your corporate skills to build real equity.
• Diversification and scalability protect against economic uncertainty.
• Legacy comes from ownership—not titles, salaries, or stock options.

“You can’t control the corporate world—but you can control your own. Ownership is the path to real freedom.” — David Greenberg

CONNECT WITH PETER GILFILLAN

Meet with Pete: https://go.hireyourself.com/gilfillan?utm_source=LinkedIn&utm_medium=Social&utm_campaign=IR
Website: https://www.hireyourself.com/
LinkedIn: https://www.linkedin.com/in/petegilfillan/

CONNECT WITH DAVID GREENBERG

Meet with Dave: https://calendly.com/empoweredfranchisee/virtual-coffee-with-dave-the-empowered-franchiee-web?utm_source=LinkedIn&utm_medium=Social&utm_campaign=IR
Website: https://empoweredfranchisee.com/
LinkedIn: https://www.linkedin.com/in/dave-greenberg-entrepreneur/

Escape and Empower Podcast with David Greenberg and Peter Gilfillan

In this episode of Escape and Empower, Pete and Dave dig into why franchising is a smarter, safer, and more scalable path than chasing another W-2 job. They break down how the job market has changed—layoffs, ageism, stalled salaries—and why executives need to run a parallel path toward ownership before it’s too late.

If you’ve ever felt stuck waiting for the next raise, this episode shows you how to build real control, flexibility, and income independence through franchising.

In this episode, Pete and Dave discuss:

• Job Market Uncertainty
  Layoffs and instability are rising. Franchise ownership puts control back in your hands.
• Unlimited Financial Potential
  No salary caps, no waiting for bonuses—your income grows as your effort does.
• Tax and Equity Advantages
  Franchising creates wealth through deductions, scalability, and ownership equity.
• Work-Life Balance and Flexibility
  Design your own schedule and lifestyle instead of living by corporate calendars.
• Independence and Community Impact
  Franchise owners aren’t isolated—they build local businesses, create jobs, and make a difference.

Key Takeaways:

• The job market is uncertain—franchising offers stability and control.
• Income in corporate life is capped; business ownership has no ceiling.
• Tax benefits and equity growth build lasting wealth.
• Franchising offers flexibility, community, and purpose beyond the paycheck.
• Ownership is the only real form of career security left.

“You can keep chasing jobs that disappear—or build something that lasts. Ownership is the only real security left.” — Pete Gilfillan

CONNECT WITH PETER GILFILLAN

Meet with Pete: https://go.hireyourself.com/gilfillan?utm_source=LinkedIn&utm_medium=Social&utm_campaign=IR
Website: https://www.hireyourself.com/
LinkedIn: https://www.linkedin.com/in/petegilfillan/

CONNECT WITH DAVID GREENBERG

Meet with Dave: https://calendly.com/empoweredfranchisee/virtual-coffee-with-dave-the-empowered-franchiee-web?utm_source=LinkedIn&utm_medium=Social&utm_campaign=IR
Website: https://empoweredfranchisee.com/
LinkedIn: https://www.linkedin.com/in/dave-greenberg-entrepreneur/

Escape and Empower Podcast with Pete Gilfillan and Dave Greenberg

In this episode, Pete and Dave expose one of the biggest hidden problems in today’s job market: ghost jobs. These roles look real on job boards but were never meant to be filled. With companies posting openings despite hiring freezes, budget cuts, or internal placements, executives are unknowingly spending months chasing opportunities that don’t exist.

Pete and Dave break down why ghost postings are skyrocketing, how they mislead senior-level professionals, and why the illusion of opportunity keeps talented executives stuck in long, draining job searches. They also explain why ownership provides the stability, control, and financial path that corporate life no longer guarantees.

In this episode, Pete and Dave discuss:

• The Illusion of Opportunity

Executives think there are plenty of roles available because job boards look full. In reality, senior-level hires have dropped sharply while fake postings remain live.

• Ghost Jobs and Corporate Instability

Companies keep job listings active during hiring freezes to look healthy to investors, build a candidate pipeline, or maintain employer branding.

• Why Executives Are Hit the Hardest

Six-figure roles are often the most likely to be “ghost openings,” leaving experienced leaders wasting months applying for positions that were never real.

• The Impact of AI and Restructuring

AI and automation are replacing analyst, manager, and even director roles—quietly shrinking the leadership layers executives once relied on for advancement.

• Longer Job Searches and Lost Runway

Many executives now face 6–12 months of job searching. Every month spent chasing ghost jobs burns savings and delays building something of their own.

• The Need for a Parallel Path

Relying solely on W-2 opportunities is riskier than ever. Executives need a second path—one that puts them back in control of their income and future.

• Why Franchise Ownership Is Not a Ghost Opportunity

Real businesses with real demand, real systems, and real financial upside. Essential service categories like home services, wellness, auto care, and restoration offer stability no job board can match.

Key Takeaways

• Job boards are full, but real executive hiring is shrinking.
• Ghost postings exist to make companies look stable—even when they aren’t.
• Senior executives are losing time, losing money, and losing control chasing roles that don’t exist.
• AI and restructuring are accelerating the decline of leadership positions.
• Taking a parallel path into ownership provides clarity, control, and long-term security.

“Hope is not a strategy.” — Pete Gilfillan

CONNECT WITH PETER GILFILLAN

Meet with Pete: https://go.hireyourself.com/gilfillan?utm_source=LinkedIn&utm_medium=Social&utm_campaign=IR
Website: https://www.hireyourself.com/
LinkedIn: https://www.linkedin.com/in/petegilfillan/

CONNECT WITH DAVID GREENBERG

Meet with Dave: https://calendly.com/empoweredfranchisee/virtual-coffee-with-dave-the-empowered-franchiee-web?utm_source=LinkedIn&utm_medium=Social&utm_campaign=IR
Website: https://empoweredfranchisee.com/
LinkedIn: https://www.linkedin.com/in/dave-greenberg-entrepreneur/

Escape and Empower Podcast with David Greenberg and Peter Gilfillan

In this episode of Escape and Empower, Pete and Dave explore how clarity of purpose—your why—shapes success in franchising and life. They share real stories, insights from Simon Sinek’s Start With Why, and their own experiences helping executives rediscover what truly drives them.

If you feel stuck, burnt out, or ready for change, this episode shows you how defining your why gives direction to your next chapter.

In this episode, Pete and Dave discuss:

• Why Every Transition Starts with Purpose
  Before you change your path, understand why you want to—clarity fuels confidence.
• How to Reconnect with Your Motivation
  Executives lose their spark chasing titles and paychecks; franchising helps them rediscover meaning.
• The Japanese Concept of “Ikigai”
  Finding the intersection between what you love, what you’re good at, what the world needs, and what you can be paid for.
• Turning Self-Assessment into Action
  Reflection, goal-setting, and honest evaluation are the first steps toward business ownership.
• Building a Business Around Your Values
  When your work aligns with your purpose, success follows naturally—and sustainably.

Key Takeaways:

• Your why is your compass—it guides you through every decision.
• Franchising gives purpose-driven professionals a proven path to fulfillment.
• Don’t wait for burnout to rediscover meaning—build from it.
• Clarity of purpose transforms both career and lifestyle.
• The strongest businesses start with a personal why.

“Owning a business isn’t just about income—it’s about owning your future.” — David Greenberg

CONNECT WITH PETER GILFILLAN

Meet with Pete: https://go.hireyourself.com/gilfillan?utm_source=LinkedIn&utm_medium=Social&utm_campaign=IR
Website: https://www.hireyourself.com/
LinkedIn: https://www.linkedin.com/in/petegilfillan/

CONNECT WITH DAVID GREENBERG

Meet with Dave: https://calendly.com/empoweredfranchisee/virtual-coffee-with-dave-the-empowered-franchiee-web?utm_source=LinkedIn&utm_medium=Social&utm_campaign=IR
Website: https://empoweredfranchisee.com/
LinkedIn: https://www.linkedin.com/in/dave-greenberg-entrepreneur/

Escape and Empower Podcast with David Greenberg and Peter Gilfillan

In this episode of Escape and Empower, Pete and Dave reveal how executives can take the skills they’ve developed in corporate life—leadership, planning, and problem solving—and use them to build thriving franchise businesses. With AI replacing jobs and ageism accelerating layoffs, this conversation helps executives prepare for the storm by turning experience into independence.

In this episode, Pete and Dave discuss:

• Leadership and Team Building
  Great executives know how to inspire teams and drive results—skills that translate directly to leading a franchise.
• Strategic Planning and Decision Making
  Executives excel at long-term thinking and resource allocation—perfect for growing a sustainable business.
• Financial Management
  Budgeting, forecasting, and data-driven decisions give franchise owners a huge edge.
• Sales and Marketing Expertise
  Understanding customer behavior and brand positioning helps drive franchise success.
• Problem Solving and Innovation
  The same creativity used to solve corporate challenges helps owners overcome business obstacles and scale faster.

Key Takeaways:

• The corporate storm is coming—AI, layoffs, and ageism are reshaping work.
• Your corporate experience is your greatest asset in business ownership.
• Franchising offers structure, training, and proven systems to complement your skills.
• Leadership and financial acumen accelerate franchise growth.
• It’s time to stop waiting for stability—and start building it yourself.

“If you don’t prepare before the storm hits, it’s too late. The right franchise can turn uncertainty into opportunity.” — Pete Gilfillan

CONNECT WITH PETER GILFILLAN

Meet with Pete: https://go.hireyourself.com/gilfillan?utm_source=LinkedIn&utm_medium=Social&utm_campaign=IR
Website: https://www.hireyourself.com/
LinkedIn: https://www.linkedin.com/in/petegilfillan/

CONNECT WITH DAVID GREENBERG

Meet with Dave: https://calendly.com/empoweredfranchisee/virtual-coffee-with-dave-the-empowered-franchiee-web?utm_source=LinkedIn&utm_medium=Social&utm_campaign=IR
Website: https://empoweredfranchisee.com/
LinkedIn: https://www.linkedin.com/in/dave-greenberg-entrepreneur/

Escape and Empower Podcast with David Greenberg and Peter Gilfillan

In this episode of Escape and Empower, Pete and Dave tackle the most important—and often most confusing—question for future business owners:

How do you find the right franchise?

With thousands of options and endless Google results, most corporate executives don’t need more choices—they need the right process. Pete and Dave lay out the five essential pillars of a smart franchise match: your personal goals, lifestyle, industry preferences, financial reality, and—most overlooked—your cultural alignment.

This episode is a must-listen if you’re ready to make a move, but want to make the right move.

In this episode, Pete and Dave discuss:

• Why It All Starts with a Self-Assessment
  Before you look at brands, look in the mirror. What’s your why? What are your non-negotiables?
• What Industry, Customer, and Operational Models Best Align with You
  Retail vs. service, B2B vs. B2C, absentee vs. full-time—clarity here drives smarter choices.
• How to Evaluate Financial Fit and Risk Tolerance
  They walk through real-world factors: startup costs, time to break even, and income runway.
• Why Culture and Support Aren’t Just Nice-to-Haves
  A 10-year partnership demands more than a good logo. Fit is about people, values, and execution.
• How to Get the Truth in Franchise Validation
  Talking to current owners is where deals are made—or avoided. Here's how to do it right.

Key Takeaways:

• Franchise fit isn’t found in a brochure—it’s built through process
• What you want from your life should drive the business you choose
• Financial planning isn’t just about “how much”—it’s about “how long”
• Culture determines whether you’ll thrive, survive, or bail out early
• Talking to franchisees is where the real due diligence happens
  
  

“You’re not just buying a business. You’re buying into a way of life—and that better be something you believe in.” — Pete Gilfillan

CONNECT WITH PETER GILFILLAN

Meet with Pete: https://go.hireyourself.com/gilfillan?utm_source=LinkedIn&utm_medium=Social&utm_campaign=IR
Website: https://www.hireyourself.com/
LinkedIn: https://www.linkedin.com/in/petegilfillan/

CONNECT WITH DAVID GREENBERG

Meet with Dave: https://calendly.com/empoweredfranchisee/virtual-coffee-with-dave-the-empowered-franchiee-web?utm_source=LinkedIn&utm_medium=Social&utm_campaign=IR
Website: https://empoweredfranchisee.com/
LinkedIn: https://www.linkedin.com/in/dave-greenberg-entrepreneur/