In this episode of The Entrepreneur’s Logbook: Lessons from Growing Businesses, Zachary Bernard speaks with Patrick Burns, founder of Patrick Burns Co., a B2B brand-building and revenue-generating agency that helps companies accelerate their go-to-market efforts with strategic digital marketing. After cutting his teeth at two tech startups and earning a degree from Indiana University in 2014, Patrick launched his own firm in 2016. Since then, he’s amassed over 100,000 followers, generated millions of content views, and closed six-figure deals with industry giants like PwC, CVS, Honeywell, and State Street.

Patrick lays out his playbook for rapid, intent-driven growth. He walks through how his team uses a sophisticated technology stack—powered by tools like Clay for outbound campaigns and AI-driven workflows in ChatGPT—to identify prospects showing real purchase signals before engaging them. By splitting roles among dedicated specialists (an account manager, a marketing copywriter/tech operator and an SDR), Patrick ensures every campaign is executed with precision, high deliverability and messaging honed for conversion. On the content side, he shares why a blend of authentic thought leadership and emotionally driven, algorithm-friendly posts builds brand awareness without unrealistic lead-generation expectations, and how a consistent two-week publishing sprint can quickly book qualified inbound meetings.

Contact Information

Patrick Burns – Patrick Burns Co.

Website: https://www.patrickburns.co/

LinkedIn: https://www.linkedin.com/in/patrickburnsco1/

Instagram: https://www.instagram.com/patrickburnsco/

Twitter: https://x.com/patrickburnsco

Zachary Bernard – We Feature You PR

LinkedIn: https://www.linkedin.com/in/itszachb/

Websites: https://www.wefeatureyou.com/ | https://zacharybernard.com/

Want press / podcast / TV features? Visit wefeatureyou.com

• (00:00:00) - What would you do to grow your business faster?
• (00:00:35) - The Entrepreneurs Logbook Podcast
• (00:01:43) - What Would You Do To Build Your Startup From scratch?
• (00:03:17) - How To Get a Lead Out of Your Campaigns
• (00:05:23) - Cold Outbound vs. Outbound
• (00:06:38) - How to Create Content That Drives Results
• (00:10:21) - How To Structure Your Outbound Campaigns
• (00:12:03) - How to hire the right talent with AI
• (00:14:47) - How To Market Yourself to the Technology Industry
• (00:16:37) - Lead Generation: The Outbound Side

In this episode of The Entrepreneur’s Logbook: Lessons from Growing Businesses, Zachary Bernard speaks with James Onyks, CEO of Ohana Avertising. James walks us through his journey from launching Ohana in 2021 to building a full-service digital agency that blends creative storytelling with strategic growth. Early on, he learned the hard way that every founder needs a dedicated project manager from day one, a role he skipped and paid for by getting bogged down in fulfillment rather than sales and expansion. Drawing on ten years in marketing and a unique New York-to-Portugal perspective, James shares how he pivoted from straight ad management to offering fractional CMO services, helping enterprise clients craft holistic growth roadmaps without the overhead of an in-house hire.

Throughout the conversation, James breaks down real-world wins, like repositioning a product so it could sell in metropolitan bathtubs and driving a 30% sales uplift, and explains why creative strategy is just as vital as ad spend. He reveals his hiring philosophy of bringing on mid- to senior-level experts who need little hand-holding and deliver immediate impact, and how Ohana’s month-to-month, no-contract model builds trust and long-term partnerships. James even unveils the sentimental story behind the “Ohana” name, reminding him that business exists to support family, not the other way around. Tune in for actionable tips on scaling your agency, honing your offer, and becoming the proactive growth partner every business owner needs.

Contact Information James Onyks – Ohana Advertising

Website: https://ohanameansbusiness.com/

LinkedIn: https://www.linkedin.com/in/digital-advertiser/

Zachary Bernard – We Feature You PR

LinkedIn: https://www.linkedin.com/in/itszachb/

Websites: https://www.wefeatureyou.com/ + https://zacharybernard.com/

Want press, podcast or TV features? Visit wefeatureyou.com

• (00:00:00) - The Entrepreneur's Lockbook Podcast
• (00:00:49) - Interview
• (00:01:58) - What is the one thing that you would implement from day one of
• (00:03:48) - Fractional CMO Services
• (00:06:11) - How To Build a Growth Partner's Business
• (00:10:32) - How to Build a Creative Strategy
• (00:11:35) - How To Hire the Right Marketing Team
• (00:15:18) - How To Differentiate Yourself From The Competition
• (00:18:30) - The Ohana Logo

In this episode of The Entrepreneur’s Logbook, Zachary Bernard speaks with Tiffany Coletti Kaiser, CEO of Apiary Digital, about rethinking the traditional agency model and building something that scales on its own terms. Drawing on more than two decades of leadership in tech, CPG, and beyond, Tiffany explains why productizing your core service, finding that lowest common denominator clients really need, and packaging it as a turnkey solution is the fastest path to sustained growth. She and Zach discuss how a transparent, honest approach with clients (even being the first to say “we might not be the right fit for you”) not only builds trust but drives an industry-leading 98% client return rate and generates referrals that keep the pipeline full.

Tiffany then takes us inside Apiary Digital’s unique “apiary” collective: a senior-only bench of specialists who flex in and out of projects based on client needs, living their own lives while delivering half a billion leads each year. She shares concrete examples, from codifying executive LinkedIn thought-leadership offerings to diagnosing hidden funnel issues behind underperforming campaigns, and why measuring outcomes (leads, revenue impact) rather than vanity metrics (total ad spend) makes all the difference. Whether you’re launching a boutique consultancy or retooling an established shop, her hive-inspired model highlights the power of putting humanity and clear deliverables at the center of your growth strategy.

Listeners will walk away with actionable insights on how to:

1) carve out a repeatable, productized service that clients instantly understand;

2) assemble a network of experienced consultants who thrive under a flexible, transparent partnership; and

3) shift conversations from “how much can you spend?” to “what outcome do you really need?” Tune in for a fresh take on sustainable scaling, plain spoken, deeply human, and built to free you from the endless hunt for new business.

Contact Information
Tiffany Coletti Kaiser – Apiary Digital
Website: https://apiarydigital.com/
LinkedIn: https://www.linkedin.com/in/tiffanycolettikaiser

Zachary Bernard – We Feature You PR
LinkedIn: https://www.linkedin.com/in/itszachb/
Websites: https://www.wefeatureyou.com/ | https://zacharybernard.com/

Want press, podcast, or TV features? Visit wefeatureyou.com

• (00:00:00) - How to Scale With a Small Company
• (00:00:42) - The Entrepreneur's Lockbook Podcast
• (00:01:51) - What's the One Thing You'd Do to Reboot Your Company
• (00:03:35) - Possible Productization in the B2B
• (00:11:53) - Pushing the Minimum Experience Level at Apiary
• (00:18:28) - McKinsey: It's not about the Money we manage,
• (00:23:14) - What Makes Apiary Different?
• (00:29:20) - PODCAST: The Power of Podcasts