Garrett and Matt dig into a client conversation about core values — specifically, why core values shouldn't differ by department (sales vs. service) and how the same standards apply company-wide, from the front office to the owners themselves. They talk through why culture is a slow-build asset that compounds over time rather than a quick fix, why "client" beats "customer" as a mental model, and how honesty in sales and service builds the credibility that drives repeat business.

The conversation then shifts to entrepreneurship: what makes someone a good fit to start a business (leadership, risk tolerance, competitiveness — often traits carried over from sports), what to be aware of before making the leap, and why "overnight success" is usually a decade in the making. They close with a candid breakdown of business partnerships — picking a partner with complementary (not identical) strengths, avoiding vague legal-zoo-template agreements, and the Friday habit that keeps their own partnership aligned: a shared weekly priority matrix.

This week, Matt and Garrett kick things off with a behind-the-scenes look at their podcast setup (aperture, shutter speed, ISO — Matt's turning into a real content creator), before diving into a Fourth of July special: as America turns 250, they unpack the core values — freedom, opportunity, growth — that built the country, and how entrepreneurs can apply those same principles to their own businesses.

The conversation shifts into sports, where Matt and Garrett break down why talent alone doesn't build lasting organizations. From Stefan Diggs bouncing between teams to Stephen Curry's two decades with the Warriors, they explore why character and culture fit often matter more than raw skill — a lesson that applies just as much in business as it does on the field.

This is exactly the kind of thinking Matt and Garrett bring to their work every day. Matt Jones started his career at a top U.S. CPA firm before co-founding The Jones Group, bringing CFO-level insight with a relationship-first approach. Garrett Paul spent years in sales and business development — managing over $16M in product sales — before joining Matt to help redefine what the CPA-client relationship can look like: proactive, year-round, and built on partnership rather than a once-a-year tax appointment. Their conversation about core values and culture fit isn't just sports talk — it's the same philosophy they apply when building their own team and client relationships.

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Matt Jones began his career at a top U.S. CPA firm, building a strong foundation in audits, tax, and advisory services for both businesses and individuals. He later co-founded The Jones Group to deliver CFO-level insight paired with a client-focused, relationship-driven approach.

Garrett Paul has spent his career in sales and business development, helping manage over $16M in product sales before co-founding The Jones Group. He’s passionate about redefining the CPA-client relationship through proactive, year-round advisory and long-term partnerships.

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