Can I vent to you about Meta for like 10 minutes? Because I'm mad, and I promise this affects your esthetics business more than you think.

Meta (the company behind Instagram and Facebook) is now offering subscriptions from $3.99 all the way up to $499 a month. You can pay for scheduled stories, priority story views, six pinned posts, custom fonts, and the one that really ticks me off: optimized search. Basically, more visibility if you pay up. Social media is officially starting to feel like The Hunger Games, and it's a no for me, dawg.

In this episode I'm breaking down:

• What these new Meta subscriptions actually include, and where to find them on your Instagram
• Why you do NOT need to pay Meta to grow your clientele
• Why I'm still not telling you to quit social media
• The bare-minimum posting rhythm that keeps your profile looking active
• The other marketing channels I want you leaning into instead: email, referrals, getting involved in your community in person, and SEO
• How I'm practicing what I preach and shifting my own focus off social media

If you have a love-hate relationship with social media, this one's for you. Let's get off the hamster wheel and do it differently.

📺 Watch my weekly 10–15 minute trainings on YouTube: https://www.youtube.com/@glowsissocial
💌 Want to chat? Email me at shaylee@glowsissocial.com

If this episode resonated, screenshot it and share it with your esthetician friends! Let's help more estheticians find these free resources.

Most estheticians lose money on Black Friday for the same reason. After three years of surveying my challenge participants, I know exactly what separates the estis who profit from those who don't.

In this episode, I break down why so many holiday promotions flop, reveal the SIS Method that every decision in my business has to pass, and share some huge news.

If you've been "thinking about" your Black Friday offers but haven't planned a thing, this one's for you.

Inside this episode:

→ What the SIS in Glow Sis actually stands for→ Big DERMASCOPE announcement
→ Why Black Friday promotions flop
→ What's coming to help you prep

Mentioned:

• 🎥 The #1 Black Friday mistake video on YouTube: WATCH HERE

• ✨ Join the Black Friday Marketing Challenge waitlist (10 days, $25, starts Nov 2): JOIN HERE

Loved this episode? Leave a 5-star rating and tell me what you want to hear next.

In this episode, I'm reading you my cover feature for the June 2026 issue of Dermascope, "Scaling With Sanity." It names something our industry rarely says out loud, which is that growth does not have to cost you your health, your relationships, or the love that brought you into this work in the first place.

We get into the real difference between scaling and expanding, why those two words are not interchangeable, and how quietly confusing them leads straight to burnout. I walk through the non-negotiables worth protecting as you grow, the systems that let your business run without living entirely in your head, and the smarter ways to increase revenue that do not ask you to add more hours or more clients to an already full day.

If you have ever felt like the only way forward is to post more, book more, and say yes to everything, this one is for you.

You can read the full article in the June 2026 issue of Dermascope, starting on page 52: https://www.dermascope.com/freedigital/June2026/

Two ways to work with me, both over at glowsissocial.com:

The Esthetician Marketing House, a monthly marketing education home with rooms that get remodeled every month. The coffee is on and your key is waiting! Marketing that feels good and actually works.

The Glow Sis Email Club, done-for-you email templates so you can stay in front of your clients without writing every message from scratch.