Can I vent to you about Meta for like 10 minutes? Because I'm mad, and I promise this affects your esthetics business more than you think.

Meta (the company behind Instagram and Facebook) is now offering subscriptions from $3.99 all the way up to $499 a month. You can pay for scheduled stories, priority story views, six pinned posts, custom fonts, and the one that really ticks me off: optimized search. Basically, more visibility if you pay up. Social media is officially starting to feel like The Hunger Games, and it's a no for me, dawg.

In this episode I'm breaking down:

• What these new Meta subscriptions actually include, and where to find them on your Instagram
• Why you do NOT need to pay Meta to grow your clientele
• Why I'm still not telling you to quit social media
• The bare-minimum posting rhythm that keeps your profile looking active
• The other marketing channels I want you leaning into instead: email, referrals, getting involved in your community in person, and SEO
• How I'm practicing what I preach and shifting my own focus off social media

If you have a love-hate relationship with social media, this one's for you. Let's get off the hamster wheel and do it differently.

📺 Watch my weekly 10–15 minute trainings on YouTube: https://www.youtube.com/@glowsissocial
💌 Want to chat? Email me at shaylee@glowsissocial.com

If this episode resonated, screenshot it and share it with your esthetician friends! Let's help more estheticians find these free resources.