• The Eco-Marketing Podcast

  • 著者： Leslie Beckman
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The Eco-Marketing Podcast

著者： Leslie Beckman
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  • For marketers wanting to be more green! Rockin’ personalities from both marketing & sustainability professions discuss today’s big questions. These eco-marketing conversations provide a resource to help you drive more sustainable marketing. Warning: Not for the passive, prepare to activate! https://sisloff-intl.com/
    © 2025 The Eco-Marketing Podcast
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あらすじ・解説

For marketers wanting to be more green! Rockin’ personalities from both marketing & sustainability professions discuss today’s big questions. These eco-marketing conversations provide a resource to help you drive more sustainable marketing. Warning: Not for the passive, prepare to activate! https://sisloff-intl.com/
© 2025 The Eco-Marketing Podcast
マーケティング マーケティング・セールス 経済学
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エピソード
  • Why “Save the Planet” Doesn’t Work

    Why “Save the Planet” Doesn’t Work
    2025/04/23

    Laura challenges marketers to Rethink Sustainability Messaging by focusing on the carrot, not the stick—highlighting benefits for the consumer. From incentives to positive reinforcement, she shares examples that show how aligning with personal needs and removing friction points makes sustainable choices feel effortless—and messaging truly resonate.
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    22 分
  • Leveraging Sustainability Reports

    Leveraging Sustainability Reports
    2025/03/26

    Sustainability reporting isn’t just about compliance—it’s a powerful tool for building brand credibility and customer trust. Dr. Adigue from Global Reporting Institute (GRI) shares how marketers can leverage reporting to build authentic narratives, strengthen brand identity, and drive meaningful engagement while avoiding greenwashing.
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    22 分
  • For Small Businesses

    For Small Businesses
    2025/03/07

    SMEs make up over 90% of businesses, yet most sustainability resources are built for large corporations. Audrey unpacks how SMEs can make sustainability work and how marketing can help. From first steps to overcoming challenges, she breaks down practical, cost-effective strategies that drive real impact.
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    19 分

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