Most press releases never earn real coverage—but a small percentage consistently attract journalists and drive meaningful exposure. In this episode, John Jantsch talks with Mickie Kennedy about how small businesses can write press releases that generate real media coverage by focusing on story angles, contrarian insights, and strategic earned media opportunities. They explore how to use AI to structure stronger press releases, avoid syndication traps, and create newsworthy narratives journalists actually want. If you want a practical press release strategy for small business marketing that leads to visibility and credibility, this conversation shows you how to do it right.

00:00 Introduction

01:32 AI Press Releases and Earned Media

04:54 Pandemic PR Success Story

08:45 Enemy Narratives in PR

13:53 Smart Newswire Strategy

20:48 Free PR Masterclass and Resources

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What does it take to build a business that thrives in the age of artificial intelligence? In this episode, John Jantsch talks with Derek Rydall about why the real competitive advantage in an AI-driven world isn't better tools—it's deeper humanity, authentic perspective, and lived experience. They explore how business owners can avoid outsourcing their thinking, strengthen creativity and communication skills, and rediscover the founder energy that makes brands irreplaceable. If you want to future-proof your business strategy in the AI era, this conversation offers a powerful roadmap.

00:00 Introduction

01:31 Discovering Emergent Potentia

06:07 Risks of Outsourcing Thinking to AI

14:05 Human Skills as the AI-Era Moat

16:31 How Founders Must Adapt for AI

20:50 Community, Humanity, and Authenticity

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Why do so many businesses fail even when the product is strong? In this episode, Brian Will explains why founder sales skills—not funding, markets, or strategy—often determine whether a business survives. He shares practical sales conversation techniques, negotiation strategies, and simple ways entrepreneurs can close more deals by asking better questions and listening more. If you're a business owner who avoids selling or wants a clearer sales system that actually works, this episode shows how improving your approach to sales can unlock real business growth.

00:00 Introduction

02:42 Turning Talent Into a Sales System

04:16 Sales Mistakes and the Power of No

07:34 Why Negotiation Starts With No

10:49 Core Sales Principles That Close Deals

12:54 Ask Questions and Build Trust

15:15 Talking Price Without Losing Sales

18:51 Final Advice for Sales Success

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Aiko Bethea explains why your team's behavior often reflects the values you model as a leader—and how misalignment can quietly weaken trust, communication, and culture. She introduces her Anchored, Aligned, Accountable framework to help business owners strengthen self-leadership, create psychological safety at work, and lead with clarity and intention. You'll learn how scarcity thinking, avoidance of hard conversations, and unclear expectations can block honest feedback and team performance. If you want to build a culture where employees speak up, stay accountable, and align with your leadership values, this conversation offers practical insight you can apply immediately.

00:00 Aiko Bethea on Culture Gaps

02:09 Self-Validation and BS Barriers

04:20 Scarcity vs Abundance Mindset

05:43 Kindness Around Feedback

07:29 Shadow Sides of Leadership Values

10:29 Leadership Impact

13:10 Safe Spaces and Power Dynamics

15:03 Elevating Voices With Accountability

17:34 Diagnosing Relationship Misalignment

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What if the reason your business feels stuck isn't effort, but misdiagnosis? In this episode, John Jantsch talks with Kevin D. St. Clergy about blind blaming—the habit of fixing the wrong problems while real growth opportunities go unnoticed. They explore how cognitive bias in business decision making affects marketing results, leadership mindset, and team performance, and share practical ways to identify root causes instead of symptoms. Learn how shifting from transactional services to a trusted advisor approach can unlock better decisions and stronger business growth.

00:00 Blind Blaming Explained Through Baseball

03:03 Blind Blaming in Business Decisions

06:09 Time Blocking for Entrepreneurs

09:03 Cognitive Bias and Blind Blaming

12:29 From Vendor to Trusted Advisor

17:36 Transformational Growth Shift

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Stephanie McGirr explains how niching down helped her marketing agency grow faster and deliver stronger results for clients in the direct primary care space. She shares how building repeatable systems, choosing the right tools, and offering fractional CMO leadership can help agencies move from reactive work to strategic impact. The conversation also explores how membership-based healthcare practices require education-driven marketing and long-term relationship building. If you're looking to specialize your agency, strengthen your positioning, and adapt to AI-driven marketing changes, this episode offers practical direction grounded in real experience.

Today we discussed:

00:00 Choosing a Healthcare Marketing Niche

02:33 Amplify DPC Platform

06:00 Fractional CMO Strategy for DPC Practices

09:54 AI in Healthcare Marketing

13:00 The Patient Journey in DPC Marketing

15:22 Future Marketing and AI Trends

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AI is changing copywriting—but not in the way most people think. In this episode, John Jantsch talks with Jon Benson about how AI copywriting tools can strengthen persuasion, improve brand voice alignment, and help marketers test hundreds of campaign variations faster than ever before. They explore the legacy of the video sales letter (VSL), the risks of generic AI-generated content, and why ethical persuasion still matters in modern marketing strategy. Learn how to use AI for copywriting effectively while keeping your message human, authentic, and conversion-focused.

Today we discussed:

00:00 VSL Origins and Health Story

05:53 Why VSLs Still Work Today

08:31 AI and the Importance of your Voice

12:12 AI and the Human Element

14:30 Scaling AI Copy the Right Way

16:01 AI Guardrails and Brand Voice

17:40 Common AI Copy Mistakes

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What if the fastest way to grow your agency isn't more leads but better client relationships? In this episode, Taylor McMaster shares how strong client account management, structured onboarding, and proactive communication can dramatically improve agency client retention and unlock new revenue opportunities. Learn how agencies can scale without losing clients by aligning sales, delivery, and expectations from day one. If you want a smarter agency growth strategy built on retention, upselling, and client experience systems, this conversation shows where to start.

Today we discussed:

00:00 Client Retention Drives Growth

03:42 Upselling Through Account Management

06:32 Onboarding and Sales Alignment

08:34 Scaling Account Manager Roles

13:33 AI, Specialization, and Fractional Agencies

20:08 What Made Dot & Company Acquirable

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