『The Duct Tape Marketing Podcast』のカバーアート

The Duct Tape Marketing Podcast

The Duct Tape Marketing Podcast

著者： John Jantsch
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!© John Jantsch. All rights reserved. マーケティング マーケティング・セールス 経済学
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  • Why More Content Is Making You Invisible | 7 Steps to Small Business Marketing Success - Episode 4

    Why More Content Is Making You Invisible | 7 Steps to Small Business Marketing Success - Episode 4
    2026/06/11

    Why More Content Is Making You Invisible | 7 Steps to Small Business Marketing Success - Episode 4

    Creating more content should make your business easier to find. So why are so many brands becoming less visible? John breaks down the AI content trap, why generic marketing is getting ignored, and the simple framework smart businesses use to build authority instead. If your content feels busy but isn't driving trust, traffic, or customers, this shift changes everything.

    00:00 Introduction

    02:49 Why More Content Hurts Your Visibility

    05:51 The 3 Content Pillars That Actually Work

    07:24 Turn One Idea Into 100 Pieces of Content

    09:01 Why Generic Content Gets Ignored

    11:44 Build Content Customers Actually Notice

    Rate, Review, & Follow

    If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

    Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

    👉 Get Your Free Prompts: https://dtm.world/freeprompts
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    14 分
  • How Customers Find Businesses Today | 7 Steps to Small Business Marketing Success - Episode 3

    How Customers Find Businesses Today | 7 Steps to Small Business Marketing Success - Episode 3
    2026/06/10

    Customers aren't finding businesses the way they did a few years ago, and many small business owners haven't caught up. AI search, topic authority, reviews, and credibility signals are reshaping how buying decisions happen online. Learn what makes a business findable today, why traditional SEO alone is no longer enough, and the practical changes that help customers choose you over competitors.

    00:00 Introduction

    04:32 How AI Search Is Changing Marketing

    10:05 Your Website Should Sell, Not Explain

    12:25 Build Content AI Will Recommend

    15:40 Why Third-Party Mentions Matter More

    17:23 See If AI Recommends Your Business

    Rate, Review, & Follow

    If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

    Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

    👉 Get Your Free Prompts: https://dtm.world/freeprompts
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    19 分
  • Busy Marketing, Empty Pipeline? Here's Why | 7 Steps to Small Business Marketing Success - Episode 2

    Busy Marketing, Empty Pipeline? Here's Why | 7 Steps to Small Business Marketing Success - Episode 2
    2026/06/04

    Small business marketing fails when tactics come before strategy. John Jantsch explains how to stop random acts of marketing by defining your ideal client, clarifying your true difference, creating a core message, and mapping the customer journey through the Marketing Hourglass.

    00:00 Introduction

    01:26 Random Acts of Marketing Explained

    03:44 How to Define Your Ideal Client

    08:04 How to Differentiate Your Business

    Rate, Review, & Follow

    If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

    Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

    👉 Get Your Free Prompts: https://dtm.world/freeprompts
    続きを読む 一部表示
    12 分
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