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  • SXSW London: How the Texan behemoth is adapting to the UK

    SXSW London: How the Texan behemoth is adapting to the UK
    2026/06/18
    Live from SXSW London 2026, the event's second annual outing, we sit down with Cecilia Morelli to chart how the event's adapting to the UK while maintaining its Texan core.

    Hosted on Acast. See acast.com/privacy for more information.
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    43 分
  • AI & automation: from hype to workflow

    AI & automation: from hype to workflow
    2026/06/17

    Everyone is talking about AI, but how do you turn the hype into real business impact?

    In this episode, Dora Moldovan (Tomorrow Group), Greg Roekens (Prose on Pixels) and Adam Hay (Croud) share their experiences of implementing AI inside agencies today. You'll learn why simply layering AI onto existing workflows isn't enough, how leadership and culture shape successful adoption, and what it takes to bring teams along on the journey.

    Packed with practical advice and honest perspectives, this is essential listening for anyone navigating AI transformation.

    Hosted on Acast. See acast.com/privacy for more information.
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    39 分
  • Why do we know so little about the creative industry's 'long tail'?

    Why do we know so little about the creative industry's 'long tail'?
    2026/06/11
    A recent report mapped the growth rates and revenues of some 25,000 agencies across the UK - as well as flows of both private and public funding into those agencies. With its authors at Agency by Agency, we dig into what the report found and why it exists - a crucial knowledge gap regarding agencyland's smaller players.

    Hosted on Acast. See acast.com/privacy for more information.
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    46 分
  • As sports sponsorship scrutiny grows, is it still worth it?

    As sports sponsorship scrutiny grows, is it still worth it?
    2026/06/04
    As the Fifa World Cup looms, we're joined by experts in sponshorship and talent partnership - Gartner's Nicole Greene and Outreach's Joe Hockley, respectively - to map the upcoming 'most commercial World Cup ever'. As creators' stars continue to rise and budget scrutiny reaches sponsorships, what makes the big-ticket activations still worth it?

    Hosted on Acast. See acast.com/privacy for more information.
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    38 分
  • Are you cool enough to work for 90s Vogue?

    Are you cool enough to work for 90s Vogue?
    2026/06/01

    In his recent book, Empire of the Elite author Michael Grynbaum unearthed a a list of 178 artists, quotes and media properties that had been passed around the halls of Conde Nast in the 90s. It was William Norwich and Charles Gandee's list: As two editors of Vogue, they'd prepared it as an "unofficial test" of applicants to the austere magazine's halls of cultural power. Recently, cultural strategist Olivia Wedderburn took a stab at updating the list for 2026 - and in the processran up against some of the shift in taste, trendsetting and power that have manifested in the last 30 years. You can read the piece on her Substack, Sim City.

    https://simcity.substack.com/p/the-2026-cultural-literacy-test

    Hosted on Acast. See acast.com/privacy for more information.
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    57 分
  • What's powering the 'experience economy'?

    What's powering the 'experience economy'?
    2026/05/14
    Move over 'attention economy' - strategist Tom Gray says that the modern media world can be understood through the lens of the 'experience economy'. From immersive theater to the new Tottenham Hotspur stadium, Gray says, anyone trying to stand out in the world of real experiences needs to be paying attentoon to the best work being done throughout the world.

    Hosted on Acast. See acast.com/privacy for more information.
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    40 分
  • Tradwives, branded TV, and the year's weirdest ad

    Tradwives, branded TV, and the year's weirdest ad
    2026/05/07
    What connects the tradwife movement, brands making their own entertainment properties, and the marketing world's fervor for 'unhinged' ads? We're joined by GUT's Natalia Davila to pick our way through some of 2026's most fascinating trends.

    Hosted on Acast. See acast.com/privacy for more information.
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    47 分
  • The Drum's DMA Awards: The view from the president's chair

    The Drum's DMA Awards: The view from the president's chair
    2026/04/30
    Live from the judging day at London's Big Sky Studios for The Drum Marketing Awards EMEA, we're joined by the president (HSBC's Nicole German) and vice-president (Arla Foods' Patrik Hansson) of the jury for a peak behind the curtain at what judges really want and how top marketers are adapting to a world of certain uncertainty.

    Hosted on Acast. See acast.com/privacy for more information.
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    27 分