エピソード

  • Is UK media still too London-centric?

    Is UK media still too London-centric?
    2025/05/15
    A recent report out of GroupM went deep into the shifting tides of UK identities. It found vast differences between regions, including a "significant divide" between the London and the UK. With media thinking still dominated by London and a couple of other cities, does it need an update? We chat with Julia Ayling and Morven Hassall.

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    43 分
  • Are marketers sleeping on the petfluencer opportunity?

    Are marketers sleeping on the petfluencer opportunity?
    2025/05/08
    Recent research out of the University of Strathclyde found that petfluencers outperform their human counterparts - even in non-pet related categories, and for a far lower price. We speak to the lead author of that research, Laura Lavertu, and Momentum Worldwide's Cesar Vallejo about the economics, ethics, and future of furry marketing assets.

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    43 分
  • Are we getting closer to standardized sustainability reporting?

    Are we getting closer to standardized sustainability reporting?
    2025/05/01
    Reforming voices in the ad industry have made a lot of progress in recent years - better understanding of advertising's impact on the environment, better tools to measure that impact, and plenty of new recruits to the cause - but the more radical among them would still say that it's not enough. Here, with the help of Ad Net Zero and Impact Plus, we focus on a few of the bits of progress that they're still clamoring for, including standardized reporting and more data from the programmatic world.

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    42 分
  • The new loyalty: What Gen Z really wants from brands

    The new loyalty: What Gen Z really wants from brands
    2025/04/24
    Analysts claim Gen Z is redefining loyalty. We delve into this, questioning if they're truly less loyal or simply loyal in a new way. Join our experts in brand loyalty, youth marketing, and social media as we unpack this crucial question for marketers seeking to connect with the next generation of consumers.

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    34 分
  • What keeps CMOs up at night?

    What keeps CMOs up at night?
    2025/04/17
    Following major research by Team Lewis last year into the things that really bother CMOs (and what they can do about them), two senior brand-side marketers and Team Lewis' own Yvonne van Bokhoven tell us just how frightened senior marketers should be about the outlook ahead.

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    37 分
  • Bonus ep: The culture wars come for media buying

    Bonus ep: The culture wars come for media buying
    2025/04/15
    Live from a late night saloon bar at the recent WFA Global Marketer Week, The Drum's editor Cameron Clarke chatted with Ebiquity's Ruben Schreurs and veteran mediaman Nick Manning. The topic: how Elon Musk's lawsuit indicting the WFA and a new White House approach to trade are changing the media landscape.

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    42 分
  • The attention revolution w/ Karen Nelson-Field & Mike Follett

    The attention revolution w/ Karen Nelson-Field & Mike Follett
    2025/04/10
    There's no-one who's been more instrumental in making the ad industries take attention seriously than Dr Karen Nelson-Field, founder of Amplified Intelligence and author of The Attention Economy, and Mike Follett, chief executive of Lumen Research. We brought the pair together to talk attention's journey into the center of marketing effectiveness thinking and why so many are finally waking up to the power of attention.

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    46 分
  • How science-informed design is redefining sensory branding

    How science-informed design is redefining sensory branding
    2025/04/03
    We sit down with neuroaesthetics specialist and cognitive scientist Katherine Templar Lewis and Wonder's executive creative director David Crease to unpick how scientific thinking about all five senses is pushing forward experience design. For more on sensory branding's cutting edges, check out this story on The Drum.

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    32 分