『WPP's Matt McNeany on Open Pro and advertising's AI future?』のカバーアート

WPP's Matt McNeany on Open Pro and advertising's AI future?

WPP's Matt McNeany on Open Pro and advertising's AI future?

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 WPP recently unveiled Open Pro, its AI self-serve offering. It's betting big on the move, hoping it will unlock new clients including SMEs. But can it do so without eating into its traditional agency services?

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