『The Drum Podcast』のカバーアート

The Drum Podcast

The Drum Podcast

著者： The Drum
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A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building.

Hosted on Acast. See acast.com/privacy for more information.

The Drum マーケティング マーケティング・セールス 経済学
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  • SXSW London: How the Texan behemoth is adapting to the UK

    SXSW London: How the Texan behemoth is adapting to the UK
    2026/06/18
    Live from SXSW London 2026, the event's second annual outing, we sit down with Cecilia Morelli to chart how the event's adapting to the UK while maintaining its Texan core.

    Hosted on Acast. See acast.com/privacy for more information.
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    43 分
  • AI & automation: from hype to workflow

    AI & automation: from hype to workflow
    2026/06/17

    Everyone is talking about AI, but how do you turn the hype into real business impact?

    In this episode, Dora Moldovan (Tomorrow Group), Greg Roekens (Prose on Pixels) and Adam Hay (Croud) share their experiences of implementing AI inside agencies today. You'll learn why simply layering AI onto existing workflows isn't enough, how leadership and culture shape successful adoption, and what it takes to bring teams along on the journey.

    Packed with practical advice and honest perspectives, this is essential listening for anyone navigating AI transformation.

    Hosted on Acast. See acast.com/privacy for more information.
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    39 分
  • Why do we know so little about the creative industry's 'long tail'?

    Why do we know so little about the creative industry's 'long tail'?
    2026/06/11
    A recent report mapped the growth rates and revenues of some 25,000 agencies across the UK - as well as flows of both private and public funding into those agencies. With its authors at Agency by Agency, we dig into what the report found and why it exists - a crucial knowledge gap regarding agencyland's smaller players.

    Hosted on Acast. See acast.com/privacy for more information.
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    46 分
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