『The Drum Podcast』のカバーアート

The Drum Podcast

The Drum Podcast

著者： The Drum
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 A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building.

Hosted on Acast. See acast.com/privacy for more information.

The Drum マーケティング マーケティング・セールス 経済学
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  • Is UK media still too London-centric?

    Is UK media still too London-centric?
    2025/05/15
    A recent report out of GroupM went deep into the shifting tides of UK identities. It found vast differences between regions, including a "significant divide" between the London and the UK. With media thinking still dominated by London and a couple of other cities, does it need an update? We chat with Julia Ayling and Morven Hassall.

    Hosted on Acast. See acast.com/privacy for more information.
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    43 分
  • Are marketers sleeping on the petfluencer opportunity?

    Are marketers sleeping on the petfluencer opportunity?
    2025/05/08
    Recent research out of the University of Strathclyde found that petfluencers outperform their human counterparts - even in non-pet related categories, and for a far lower price. We speak to the lead author of that research, Laura Lavertu, and Momentum Worldwide's Cesar Vallejo about the economics, ethics, and future of furry marketing assets.

    Hosted on Acast. See acast.com/privacy for more information.
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    43 分
  • Are we getting closer to standardized sustainability reporting?

    Are we getting closer to standardized sustainability reporting?
    2025/05/01
    Reforming voices in the ad industry have made a lot of progress in recent years - better understanding of advertising's impact on the environment, better tools to measure that impact, and plenty of new recruits to the cause - but the more radical among them would still say that it's not enough. Here, with the help of Ad Net Zero and Impact Plus, we focus on a few of the bits of progress that they're still clamoring for, including standardized reporting and more data from the programmatic world.

    Hosted on Acast. See acast.com/privacy for more information.
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    42 分

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