エピソード

  • Pitch Like a Pro: How Doulas Can Land TV, Press & Podcast Features

    Pitch Like a Pro: How Doulas Can Land TV, Press & Podcast Features
    2026/04/27

    In this episode, Darcy sits down with PR expert and seasoned doula Kristin Revere, founder of Gold Coast Doulas, to break down how doulas can bootstrap their own public relations strategy without spending thousands on a Public Relations agency. From pitching local media to leveraging national features, Kristin shares actionable, real-world strategies to help doulas get visible, build authority, and ultimately attract more clients.

    ✨ What You'll Learn
    • The difference between paid advertising vs. earned media (and why PR is so powerful)
    • How to pitch yourself to local TV, radio, and publications
    • Why doulas are perfect for "feel-good" media stories
    • How to use holidays and awareness weeks (like Mother's Day & International Doula Month) for media opportunities
    • What makes a strong press release + follow-up strategy
    • The importance of building relationships with reporters and producers
    • How one media feature can lead to major national exposure (even The Washington Post!)
    • Why credibility + authority skyrocket when you're featured in media
    • How to repurpose media appearances for social content and SEO
    • Tips for on-camera confidence and interview prep

      Kristin is the founder of Gold Coast Doulas, a certified birth and postpartum doula, childbirth educator, podcast host of the Ask the Doulas Podcast, and co-author of Supported: Your Guide to Birth and Baby. With a background in public relations, she brings a unique and powerful perspective to helping doulas grow their visibility and impact.
    続きを読む 一部表示
    35 分
  • Introvert Doulas: Protect Your Energy While Growing Your Business

    Introvert Doulas: Protect Your Energy While Growing Your Business
    2026/04/20
    Would you ever guess that The Doula Darcy is an introvert?

    She is! And this week, she's sharing encouragement and practical tips for introverted doulas. She explains how introverts recharge alone, why she books her own hotel room at events to decompress and rest early, and how learning about introversion (including the book Quiet) reduced her guilt and helped her plan downtime. Drawing on early career networking at Chamber of Commerce events and later building her postpartum doula business, she emphasizes that networking and marketing become easier when you lean into your passion for doula work, schedule quiet breaks (even 15 minutes), and let passion override fear. She invites introvert doulas to reach out and notes introvert challenges in postpartum and birth settings.

    Register for Darcy's free "How to Get Doula Clients" webinar here: https://douladarcy.com/webinar About The Doula Darcy: Doula Business Coach & Marketing Strategist Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire. With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out. Prior to having her own 3 children and becoming doula, Darcy worked for 10 years in the advertising and marketing world. She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices.

    Learn more at https://www.thedouladarcy.com
    続きを読む 一部表示
    25 分
  • What to Do When you Start Earning a Lot of Money as a Doula

    What to Do When you Start Earning a Lot of Money as a Doula
    2026/03/30

    Money, mindset, and what to actually do when your income grows

    In this episode, Doula Darcy is diving into a topic that doesn't get talked about enough in the doula world. Money.

    Inspired by doulas in the My Doula Village community who are hitting consistent five-figure months, this conversation explores both the practical strategies and the mindset shifts needed to handle more income with confidence.

    What You'll Learn
    • Why making more money can feel uncomfortable (and what to do about it)
    • The financial mistake that led to a painful tax surprise, and how to avoid it
    • A simple system to manage your income using the Profit First method
    • How to prepare for taxes without stress
    • Why having multiple bank accounts can transform your business
    • The importance of saving for retirement (yes, even now)
    • How your nervous system responds to money and how to regulate it
    • Why doulas making more money can positively impact the world
    Mindset Shifts
    • More money is safe and allowed
    • You don't need to spend it just because it's there
    • Your nervous system needs time to adjust to new income levels
    • Money doesn't make you a bad person—it amplifies who you already are
    • You can choose generosity, impact, and abundance

    Making more money and keeping it is about becoming the kind of person who can hold, manage, and feel safe with money.
    続きを読む 一部表示
    24 分
  • World Doula Week - What's a Doula to Do?

    World Doula Week - What's a Doula to Do?
    2026/03/22

    It's World Doula Week! But what the heck does that even mean and what are we supposed to be doing?

    Doula Darcy breaks it down for you in this episode and shares 5 actionable things you can do to piggyback off of World Doula Week and spread awareness about your own doula business.

    ✨ Connect with Darcy on Instagram : @thedouladarcy / thedouladarcy

    Join My Doula Village for deeper trainings on things like this and so much more!

    About The Doula Darcy: Doula Business Coach & Marketing Strategist

    Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire. With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out. Prior to having her own 3 children and becoming doula, Darcy worked for 10 years in the advertising and marketing world. She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices. Learn more at www.thedouladarcy.com

    続きを読む 一部表示
    12 分
  • Doula Marketing on Instagram: Simple Strategies That Actually Work to Reach Local Clients with Molly Cahill

    Doula Marketing on Instagram: Simple Strategies That Actually Work to Reach Local Clients with Molly Cahill
    2026/03/16
    If you're a doula wondering what to post on Instagram to get more clients, this podcast episode is for you. Today I'm talking with Instagram expert Molly Cahill all about how doulas can use Instagram to grow a local business, attract more of the right clients, and stop overthinking social media. We cover what actually works on Instagram right now, why you do not need to go viral, and how to create content that helps potential clients get to know, like, and trust you before they ever reach out. We also talk about one of the biggest mindset shifts doulas need around Instagram: your goal is not to become famous online. Your goal is to become the go-to doula in your local area. Inside this conversation, you'll learn: what doulas should post on Instagramhow to use Instagram to get local doula clientswhy Instagram matters for birth workers and postpartum doulashow to use keywords and hashtags so pregnant women can find youwhy carousels, collaboration posts, and networking matterhow to make your Instagram profile easier for potential doula clients to understandwhy consistency matters more than chasing viral content If you've been asking: "What should I post as a doula on Instagram?" "How do I market my doula business on social media?" "How can I get doula clients from Instagram?" …this episode will give you practical ideas you can start using right away. This video is for the doula who wants more client inquiries, better visibility, and a simpler Instagram strategy, make sure you subscribe for more training on doula marketing, doula business growth, and how to build a sustainable doula business. ✨ Connect with Molly on Instagram : @mollyacahill / mollyacahill ✨ Connect with Darcy on Instagram : @thedouladarcy / thedouladarcy Join My Doula Village for deeper trainings on Instagram and so much more! About The Doula Darcy: Doula Business Coach & Marketing Strategist Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire. With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out. Prior to having her own 3 children and becoming doula, Darcy worked for 10 years in the advertising and marketing world. She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices. Learn more at www.thedouladarcy.com
    続きを読む 一部表示
    41 分
  • From Burned-Out Teacher to Online Childbirth Educator: A Doula Business Story with Lizzie Bollinger

    From Burned-Out Teacher to Online Childbirth Educator: A Doula Business Story with Lizzie Bollinger
    2026/03/02

    If you've ever thought about adding passive income to your doula business but felt overwhelmed by building a course from scratch this episode is for you.

    Today I'm joined by Lizzie Bolliger (aka Fierce Lizzie), founder of Unmedicated Academy, to talk about what it really takes to build an online offer as a birth worker.

    We cover:

    • How Lizzie went from high school math teacher to full-time online childbirth educator

    • The truth about "passive income" (and why marketing never stops)

    • Why most doulas never finish the digital course they start

    • The burnout that comes from only trading hours for dollars

    • And a done-for-you way to add childbirth education to your business

    Lizzie now works about 15 hours a week, homeschools her 3 kids, earns what she used to as a full-time teacher, and helps doulas license her comprehensive childbirth curriculum instead of building their own from scratch.

    If you're craving a hybrid doula business model, one that gives you more freedom, flexibility, and income, this conversation will open your eyes to what's possible.

    👉 Grab Lizzie's free curriculum licensing guide here.



    Join My Doula Village to get access to Lizzie & Darcy's deeper dive on this subject:
    https://douladarcy.com/my-doula-village-4

    Register for Darcy's upcoming free masterclass on Building a Hybrid Doula Business Model here:

    https://douladarcy.com/masterclass
    続きを読む 一部表示
    33 分
  • The Power of In-Person Events for Doulas - Retreats, Summits, and Putting Yourself in the Room with Doula Darcy & Jodi Congdon

    The Power of In-Person Events for Doulas - Retreats, Summits, and Putting Yourself in the Room with Doula Darcy & Jodi Congdon
    2026/02/21
    The Power of In-Person Events for Doulas - Retreats, Summits, and Putting Yourself in the Room with Doula Darcy & Jodi Congdon We're trying something new and doing a joint podcast episode of The Doula Darcy Podcast and The Birth Boss Podcast today! In this episode, Darcy & Jodi discuss why in-person events are a powerful catalyst for business growth, mindset shifts, and community in the doula world. They share their first experiences attending doula conferences (including DONA International and CAPPA) and describe the motivation, connection, and expanded vision that comes from being face-to-face with others who share the same passion and/or who are achieving at a higher level. They talk about investing in yourself as an investment in your business, how even "bad" events offer valuable lessons, and why hosting events can be a core part of building a sustainable business. The conversation includes how they created the Birth Worker Retreat in Clearwater, Florida after realizing doulas needed marketing and business-focused gatherings, how the retreat evolved over the years, and the impact they've seen in returning attendees' progress. They also highlight the value of honest feedback from peers, built-in free time for deeper conversations (including "hot tub networking"), and the importance of doulas hosting local in-person meetups. The Birthworker Retreat - January 2027 in Clearwater, FL https://douladarcy.com/the-birthworker-retreat The hosts share upcoming events: a Maine retreat for members of My Doula Village: https://douladarcy.com/doula-retreat-maine The Birth Boss CEO Summit (April 10–12 in Boston) featuring boardroom-style strategy: https://www.hiptoheart.com/birth-boss-ceo-summit They close by encouraging listeners to attend events, create the event they wish existed, and recognize that the doula market isn't saturated, there are more families needing care than available doulas. 02:51 Why In-Person Events Matter for Your Business 03:50 First Doula Conferences & That 'Rocket on My Back' Feeling 05:46 Get in the Room: Bigger Vision, Better Mentors, Faster Growth 09:03 The Investment Question: Paying to Attend (and Why It's Worth It) 12:57 Events Aren't Profitable? Why Retreats & Summits Still Win 14:24 Designing Events That Fit You (Retreat vs Summit) + Community Care 16:40 No 'Wasted' Events: Learning from Flops, People, and Perspective 18:54 Perfectionism, Risk, and Lessons from Free Solo Climber Alex Honnold 26:27 Birth Worker Retreat Origin Story: 'Why Doesn't Doula World Have This?' 27:04 How the Retreat Evolved: Refining the Vibe, Location, and Experience 29:11 Why People Rebook Before They Leave: Proof the Retreat Works 29:39 Tracking Year-to-Year Growth (and the Tears That Come With It) 30:20 Success Stories: Launching New Offers & Leveling Up Fast 31:33 Real Feedback, Focus-Group Energy & "Hot Tub Networking" 33:43 Bringing Family Along: Modeling Work + Vacation for Your Kids 35:12 Career Paths Aren't Linear: Skills Transfer & Kids Seeing You Differently 39:36 What's Next: Upcoming Retreats, Masterminds & the CEO Summit 44:33 Upscale Experiences, Energetics & the Karma of Giving Value 50:59 There's Room for Everyone: Mature vs. "Saturated" Doula Markets 52:59 Final Takeaway: Events Move the Needle + Links in the Show Notes
    続きを読む 一部表示
    54 分
  • Are We Putting Our Prices on our Websites?

    Are We Putting Our Prices on our Websites?
    2026/02/06

    Curious about pricing strategies for doulas? It's your business, your decision!

    Explore why some doulas showcase prices online while others don't, and what might work best for you.

    Register for the free webinar that Darcy mentioned on How to Get Doula Clients here:

    https://douladarcy.com/webinar

    RESOURCES MENTIONED 📥 FREE Doula Client-Getting Cheat Sheet → https://douladarcy.com/how-to-start-g... 📸 Follow Darcy on Instagram → https://www.instagram.com/thedouladarcy/ About The Doula Darcy: Doula Business Coach & Marketing Strategist Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire. With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out. Prior to having her own 3 children and becoming doula, Darcy worked for 10 years in the advertising and marketing world. She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices.

    続きを読む 一部表示
    13 分