How to get more clients as a small business: build these 3 things, in this order.
Brand foundation, then systems, then trust. Skip a step and the marketing never sticks.

Grab the free PDF: buildbold.dorksocialclub.com/foundationsystemstrust

Chapters
0:00 How to get more clients
0:49 Who we are
1:09 The free Dork Audit
1:48 Step 1: Build your brand foundation
5:28 Step 2: Build systems that scale
8:29 Step 3: Trust beats trends
12:15 Fall in love with testing

Want help getting started? Grab a free Dork Audit! Visit https://www.dorksocialclub.com/?utm_source=spotify&utm_medium=podcast&utm_campaign=more-clients

Small business marketing not working? It's usually one of these 3 mistakes, and none of them are about your budget.
Here's how to fix your marketing by knowing your ideal client, planning every post, and giving your brand a soul.

1. Know who you're talking to. Your brand guide should give you one ideal client with a name, tastes and habits. Every post and ad gets made for them.
2. Plan everything. When a post or ad flops, it usually wasn't planned. Reverse engineer it: picture the result you want, then work backward.
3. Give your brand a soul. Trend hopping makes a brand thin. Build the foundation (logo, colors, fonts, mission, ideal client), then put a real human behind it, like Apple, Nike and Vans do.

Chapters
0:00 Why your marketing isn't working
1:13 Why your brand needs a soul
2:42 Who we are and the free Dork Audit
4:25 Mistake 1: Not knowing your ideal client
6:21 Mistake 2: Posting without a plan
8:01 Mistake 3: A brand with no soul
11:36 How Nike, Vans and Apple do it
13:58 Recap: 3 fixes for your marketing

Want help getting started? Grab a free Dork Audit! Visit https://www.dorksocialclub.com/?utm_source=spotify&utm_medium=podcast&utm_campaign=marketing-not-working

Thinking about opening a business? Before you paint the walls, pay for a logo, order business cards, or sign a lease on a brick and mortar, pump the brakes. There's one thing most new business owners skip: build your brand first. In this one I walk through three of the 21 questions we run every client through when we build their brand, plus why Dork exists in the first place.

1. Why did you start this? This is your mission statement and tagline rolled into one. Word vomit it onto paper and get vulnerable. The more of your real story you share, the more your ideal client connects with you.

2. What do you do, and who do you do it for? The "who for" is the big one. Your ideal client needs to feel like a real person, with a name, a birthday, a favorite music genre, and even a Pinterest board. Ours is Zephyr, a nod to the Zephyr skate crew from Dogtown.

3. What are your values? If you don't stand for something, people won't stand with you. Your values decide who you hire, who you let go, and which deals you say no to.

Write all of this down and take your time with it, weeks, not minutes. Build the brand first and everything else comes together fast.

Want help getting started? Grab a free Dork Audit! Visit https://www.dorksocialclub.com/?utm_source=spotify&utm_medium=podcast&utm_campaign=do-this-first