Why Your Marketing Isn't Working (3 Fixes)
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Why Your Marketing Isn't Working (3 Fixes)
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Small business marketing not working? It's usually one of these 3 mistakes, and none of them are about your budget.
Here's how to fix your marketing by knowing your ideal client, planning every post, and giving your brand a soul.
1. Know who you're talking to. Your brand guide should give you one ideal client with a name, tastes and habits. Every post and ad gets made for them.
2. Plan everything. When a post or ad flops, it usually wasn't planned. Reverse engineer it: picture the result you want, then work backward.
3. Give your brand a soul. Trend hopping makes a brand thin. Build the foundation (logo, colors, fonts, mission, ideal client), then put a real human behind it, like Apple, Nike and Vans do.
Chapters
0:00 Why your marketing isn't working
1:13 Why your brand needs a soul
2:42 Who we are and the free Dork Audit
4:25 Mistake 1: Not knowing your ideal client
6:21 Mistake 2: Posting without a plan
8:01 Mistake 3: A brand with no soul
11:36 How Nike, Vans and Apple do it
13:58 Recap: 3 fixes for your marketing
Want help getting started? Grab a free Dork Audit! Visit https://www.dorksocialclub.com/?utm_source=spotify&utm_medium=podcast&utm_campaign=marketing-not-working