『The Do Good Business Podcast』のカバーアート

The Do Good Business Podcast

The Do Good Business Podcast

著者： Ashley Dreager
無料で聴く

このコンテンツについて

 I'm Ashley Dreager, and I'm here to talk about building profitable, ethical businesses. There are solid strategies that actually work, and then there's misleading garbage put out just to make a sale. I call out the difference. We have real conversations that go deep. I break down what's working for those building businesses the right way, and call out the ridiculousness flooding your feeds. Straightforward advice, real stories, honest conversations about what works and what's BS.Ashley Dreager マーケティング マーケティング・セールス 経済学
エピソード
  • 1.14 Why Consulting May be The Best Option For Small Businesses

    1.14 Why Consulting May be The Best Option For Small Businesses
    2025/09/17
    In this episode, I wrap up my miniseries on marketing options by diving deep into why consulting might be the perfect middle ground for your business. I'm breaking down how consulting sits between DIYing your marketing and hiring a full agency, especially as we see more businesses cutting marketing budgets in 2025. This isn't about choosing the cheapest option – it's about finding the strategic sweet spot that actually works for your capacity and goals.Key Takeaways:Consulting bridges the gap between doing everything yourself and hiring a full agency, giving you strategic support without the hefty price tag of complete marketing managementYou still need strategy even with budget cuts – AI and other tools can help with execution, but without strategic direction, you're just wasting time and money in different ways90 days minimum commitment is essential for any marketing approach to show real results, especially with organic marketing strategiesDifferent marketing roles serve different purposes – from social media managers to email specialists to marketing assistants, each has a specific place in your overall strategyTime capacity reality check is crucial – if your marketing needs 10+ hours per week, you're past the consulting stage and need team members or full managementTimestamps:[00:00:40] - Introduction to the final episode in the marketing miniseries[01:20] - Why consulting is the sweet spot between DIY and full agency management[02:10] - How AI and budget cuts are changing the marketing landscape in 2025[03:20] - What consulting actually looks like and how it works[04:30] - The difference between proactive and reactive marketing approaches[05:40] - Monthly strategy sessions and implementation focus[08:20] - Time commitments and capacity requirements for consulting success[10:10] - Setting realistic 90-day minimum expectations for results[12:00] - Breaking down specialty marketing roles: social media, email, copywriting[16:30] - Understanding ads managers and SEO specialists[17:40] - Marketing assistant role as a catchall position[19:20] - Time commitment guidelines: 1-2 hours vs 10+ hours per week[21:10] - Why everyone needs a marketing strategy regardless of business stage[22:40] - Resources: strategy workbook and marketing course optionsReferenced Links:⁠Free Strategy Plan Workbook⁠ - High-level marketing strategy creation guide that's perfect for DIYing!⁠Marketing for Success- The Course⁠ - (PROMO CODE: PODCAST) $357 self-paced marketing course with ongoing Slack community support (best for service-based businesses, adaptable for e-commerce)⁠Work With Me⁠ - One-off strategy calls and ongoing consulting options------------------------------------Have questions or topics you'd love to hear about? I want to hear from you! This isn't a one-size-fits-all approach. There are millions of ways to grow a business, and I'm here to help you find what works best for you.⁠⁠⁠⁠ashleydreager.com⁠⁠⁠⁠⁠⁠Instagram⁠⁠ Get in touch: ⁠⁠⁠⁠FREEBIE! Client Journey Mapping Workbook⁠⁠Want me to help with your marketing? Fill out ⁠⁠this form⁠⁠ and I'll reach out!
    続きを読む 一部表示
    24 分
  • 1.13: To DIY or Not DIY Your Marketing

    1.13: To DIY or Not DIY Your Marketing
    2025/09/10
    This is the second episode in my three-part marketing foundations mini series, and I'm diving into one of the biggest questions I get from small business owners: should you DIY your marketing or hire someone else to do it? I've heard it all - people who love doing their own marketing, people desperately trying to get away from it, and everyone in between. Whether you want to keep marketing on your plate or offload it completely, this episode is going to give you realistic expectations about budget, time, capacity, and what's actually going to be expected of you with each option.Key Takeaways:You have three main options - DIY (do it yourself), DWY (done with you), or DFY (done for you), and each serves different business stages and budgetsTime vs. money trade-off - when you spend more time, it costs less money; when you spend more money, it takes less of your timeStrategy is non-negotiable - whether you're DIYing or hiring, you absolutely need a marketing strategy first, or you're just throwing everything against the wall hoping it sticksConsistency is everything - you need to commit to at least 90 days of whatever approach you choose to see tangible results, and ideally plan for 6-12 monthsDone with you is the sweet spot - consulting and mentorship bridge the gap between budget constraints and strategic marketing, especially in today's economy where marketing budgets are getting cutTimestamps:00:40 - Introduction to part two of the marketing foundations series03:10 - Quick recap: everyone needs marketing and strategy04:00 - The three options: DIY, Done With You (DWY), Done For You (DFY)05:00 - Benefits of DIY marketing: cost-effective, full control, you're the subject matter expert06:20 - Downsides of DIY: time-intensive, large learning curve across multiple specialties07:10 - When DIY is best: small budgets, early-stage businesses, tight startup budgets08:20 - Done For You options: hiring agencies vs. building your own team09:00 - Agency pros: convenience, no hiring process, access to specialists for one-off projects10:40 - Building your own team: more control, lower cost, but requires management12:20 - Who Done For You is best for: larger budgets, established businesses, complex marketing needs13:20 - Done With You: the middle ground for strategy support while maintaining implementation control14:30 - Why consulting is a sweet spot: fresh perspective, feedback, and strategic guidance16:30 - The time vs. money scale and sustainability considerations17:30 - 90-day minimum commitment and why you need long-term visionReferenced Links:Free Strategy Plan Workbook - High-level marketing strategy creation guide that's perfect for DIYing!Marketing for Success- The Course - (PROMO CODE: PODCAST) $357 self-paced marketing course with ongoing Slack community support (best for service-based businesses, adaptable for e-commerce)Work With Me - One-off strategy calls and ongoing consulting options------------------------------------Have questions or topics you'd love to hear about? I want to hear from you! This isn't a one-size-fits-all approach. There are millions of ways to grow a business, and I'm here to help you find what works best for you.⁠ashleydreager.com⁠⁠Instagram⁠ Get in touch: ⁠FREEBIE! Client Journey Mapping Workbook⁠Want me to help with your marketing? Fill out ⁠this form⁠ and I'll reach out!
    続きを読む 一部表示
    22 分
  • 1.12 Who Needs Marketing

    1.12 Who Needs Marketing
    2025/09/03

    In this episode, I'm kicking off the first of a three-part mini series diving deep into the foundational pieces of marketing that every small business owner needs to understand. I'm breaking down what marketing is, who needs it, and why so many businesses are struggling or even closing their doors.

    We're getting into the nitty gritty details because I'm seeing way too much misinformation out there, and it's honestly breaking my heart when businesses fail because they don't understand these fundamentals.

    Key Takeaways:

    • Everyone needs marketing - regardless of whether you're B2B, B2C, online, in-person, service-based, or e-commerce, marketing is essential for business
    • You must have an online presence - this doesn't mean posting on social media 2-3 times daily, but you need a consistent digital presence where people can find and engage with you
    • Strategy comes before implementation - you need both a marketing strategy (your roadmap) and implementation, but strategy must come first or you're just throwing everything against the wall hoping it sticks (sorry, I know people hate this phrase but it's true!)
    • Marketing is more than just social media - while social media is important, marketing includes email marketing, SEO, content marketing, paid advertising, print marketing, and influencer marketing
    • These are specialty roles - social media management, ads management, SEO, and other marketing channels each require specific expertise, and ideally should be handled by different specialists


    Timestamps:

    03:20 - Why everybody needs marketing and how it differs by business type

    04:00 - The importance of having an online presence (not overwhelming social media posting)

    05:00 - Everyone needs a marketing strategy - your roadmap from point A to point B

    05:40 - What to do when you're creating content but don't know what you're doing

    07:00 - Why strategy keeps everything intentional and on track

    08:20 - The problem with following random marketing advice without understanding the theory

    11:40 - Marketing is more than just social media - breaking down different marketing channels

    13:00 - Understanding marketing roles: strategy vs. implementation specialists

    15:20 - Recap and action steps for getting started


    Referenced Links:

    • Free Strategy Workbook - High-level overview and direction for creating your own marketing strategy
    • Done With You or Done For You Support - One-time strategy calls, consulting, and management services for done-with-you and done-for-you support


    -------------------------------

    Have questions or topics you'd love to hear about? I want to hear from you! This isn't a one-size-fits-all approach. There are millions of ways to grow a business, and I'm here to help you find what works best for you.

    • ⁠ashleydreager.com⁠
    • ⁠Instagram⁠


    Get in touch: ⁠

    FREEBIE! Client Journey Mapping Workbook⁠

    Want me to help with your marketing? Fill out ⁠this form⁠ and I'll reach out!
    続きを読む 一部表示
    17 分
まだレビューはありません