Get ready to dive deep on:

🎓 The truth about what mortuary school really teaches
🙅🏽‍♀️ The onboarding mistakes that push new hires out the door
📉 How micromanagement kills motivation
❤️‍🔥 What smart funeral homes are doing to keep their teams happy

Whether you're a funeral home owner, manager, or just passionate about funeral service—this episode will change how you think about hiring and training.

💡 Don’t miss this must-watch conversation packed with real talk, bold insights, and practical solutions.

Watch NOW and subscribe for more content funeral pro tips! 🎙

#FuneralHomeSoftware #CremationSoftware #FuneralDirector #MortuarySchool #FuneralProfessionals #DirectCremation #FuneralTech #FuneralTraining #OnlineCremations #FuneralIndustry

Timestamps

(00:00:00) Intro
(00:00:47) Welcome to Direct Cremation Podcast
(00:01:01) Welcome Martha Thayer!
(00:02:06) Beginning of Martha's Journey
(00:05:15) Martha's Early Experiences with Death
(00:10:06) Martha's Path to Becoming an Instructor
(00:14:39) Changes in Funeral Director Landscape
(00:18:04) Challenges Faced by Funeral Service Students
(00:22:57) Favorite Subjects to Teach in Funeral Service
(00:25:33) Expectations for Recent Graduates in Funeral Service
(00:28:51) Supporting New Funeral Directors
(00:30:21) Misconceptions about Working in Funeral Homes
(00:31:32) Reasons for Leaving the Funeral Service Industry
(00:33:52) Importance of Trust
(00:35:38) Lack of Onboarding and SOPs in Funeral Homes
(00:44:11) Emerging Trends and Generational Differences in Funeral Care
(00:47:30) Changes in Death Care and Impact on Training
(00:51:15) Role as Interim Executive Director of the Colorado Funeral Directors Association
(00:57:00) Reasons for Reintroduction of Individual Licensing in Colorado
(01:04:08) Mortuary Training Company Overview
(01:08:25) Importance of Consistency in Funeral Service
(01:10:02) Predictions for Death Care in 10 years
(01:13:11) How to Reach Martha

Courtney spills real-world strategies that helped her:
📈 How tech + empathy create faster trust and fewer callbacks
🌟 Build a brand that families loved (55+ 5-star reviews)
💸 Keep ROAS in check while marketing cremations
💡 Real reason to sold Lumen Cremation (and what she’d do again)

Whether you’re looking to streamline online cremation services, improve your funeral planning software, or explore innovative funeral home ideas, this one’s a must-watch. 👀

Learn how top-performing funeral homes are using cremation software to grow smarter—not just bigger! 💡

#funeralsoftware #cremationsoftware #onlinefuneralarrangements #funeraltech #funeralhome

Timestamps

(00:00) Intro
(01:02) Welcome Courtney!
(01:46) Courtney's Career Journey
(05:21) Founding Lumen Cremation
(10:26) Efficiency in Direct Cremation Business
(13:27) Learnings from Serving the Public
(17:48) Leveraging Referral Sources and Free Resources
(19:27) Decision to Sell the Business
(22:53) Considerations for Business Acquisition
(27:46) Challenges in Starting a New Cremation Brand
(30:57) Transition to Tribute and Expansion of Services
(35:00) Transition from Family Business to Large Scale Operation
(35:28) Importance of Understanding Customer Needs and Mindset
(40:51) Partnership with Parting Pro
(45:27) What Death Care Looks Like in 10 Years
(48:28) Trends and Challenges in the Death Care Industry
(52:42) Where to Find Courtney

For Innovative Funeral Directors Blazing a Trail.
A podcast for funeral home owners where we talk about trends & opportunities we see in the funeral home industry. We bring on death care professionals and cremation experts to share what they know.

Click here to subscribe: https://bit.ly/3PxOqMO
Find us at https://directcremation.com
Spotify: http://bit.ly/3yDEwj7
Apple Podcasts: http://bit.ly/3lj2soT

Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at https://www.partingpro.com

#FuneralHomeSoftware #CremationSoftware #FuneralTech #AIinFuneralHomes #CremationServices #FuneralMarketing #OnlineCremation #FuneralDirectors #ArtificialIntelligence AI #PartingPro #FuneralManagement #DigitalFuneralPlanning #FuneralDirectorSoftware #DeathCareTech #OnlineFuneralArrangements #FuneralAutomation #MortuaryManagement #CloudFuneralSoftware #FuneralCRM #DigitalDeathCare #FuneralServiceTech #CemeteryManagement #FuneralWorkflow #MemorialPlanning #EndOfLifeTech

The funeral industry continues to evolve, and artificial intelligence (AI) is driving much of this transformation. In a recent episode of The Direct Cremation Podcast, CEO Tyler Yamasaki spoke with tech expert Will Chang about how AI is changing funeral home software, cremation software, and online funeral arrangements. Their discussion explored practical ways AI enhances efficiency, improves customer experience, and strengthens marketing cremations.

What you’ll learn:
✅ How AI can write obituaries in seconds (and make them personal!)
✅ The secret to using ChatGPT for funeral home marketing & websites
✅ How AI-generated funeral home images can enhance your branding
✅ Why funeral directors should embrace AI (instead of fearing it!)

Whether you run a funeral home, crematory, or offer online cremation services, this episode is packed with insights on how AI can save time, increase efficiency, and even improve customer service.

👉 Don’t miss out—watch now!
📌 Like & Subscribe for more insider funeral tech tips!
🔔 Turn on notifications so you never miss an episode!

Timestamps
(00:00) Intro
(00:40) Welcome to Direct Cremation Podcast
(01:42) Welcome Will Chang!
(01:55) Introduction to AI platforms
(03:26) Demonstration of ChatGPT
(03:51) ChatGPT vs Google
(04:27) Writing an obituary using ChatGPT
(15:01) Using AI to enhance creativity
(15:54) Applying different frameworks
(20:51) Using AI to mimic different writing styles
(24:01) Generating marketing content with AI
(38:59) Creating images with AI
(42:03) Exploring other features of ChatGPT
(46:05) Where to contact Will

For Innovative Funeral Directors Blazing a Trail.
A podcast for funeral home owners where we talk about trends & opportunities we see in the funeral home industry. We bring on death care professionals and cremation experts to share what they know.

Click here to subscribe: https://bit.ly/3PxOqMO
Find us at https://directcremation.com
Spotify: http://bit.ly/3yDEwj7
Apple Podcasts: http://bit.ly/3lj2soT

Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at https://www.partingpro.com

Learn the playbook responsible for growing my family business to over 4500 calls a year without digital marketing: https://www.partingpro.com