What begins as a story about basketball evolves into a powerful conversation about grief, legacy, and the future of funeral service software.

It’s personal, smart, and packed with fresh ideas! 💡

#FuneralWebsiteBestPractices #FuneralIndustry #DeathCareLeadership #OnlineFuneralArrangement #FuneralHomes #AfterDeathCare #Eazewell #DirectCremationPodcast

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Timestamps

00:00:00 Intro
00:01:01 Welcome Donnell Beverly Jr!
00:01:59 Basketball Career and Its Influence
00:03:25 Impact of Losing High School
00:05:39 How Grief Shaped Donnell's Outlook About Death Care
00:07:49 Transition to Business and Russell Westbrook Enterprises
00:12:05 College Experience and Leadership
00:15:10 Investment Philosophy and Social Responsibility
00:17:00 Zero World Media
00:18:50 Intentionality in Business and Partnership
00:20:01 Introduction to EazeWell
00:20:47 EazeWell's AI and User Experience
00:23:42 Partnership with LegalZoom
00:25:04 Value Proposition for Funeral Homes
00:27:23 EazeWell's National Rollout
00:28:43 Price Transparency in Funeral Services
00:31:18 AI and Human Concierge Services
00:32:52 Revenue Model and Funeral Home Partnership
00:33:54 AI-Assisted Account Closure
00:37:15 Quote Generation and User Experience
00:38:33 Financing Options for Families
00:40:34 Encouraging AI Adoption in Funeral Homes
00:43:20 What's Next for Eazewell
00:44:30 EaseWell Company Overview
00:47:13 Predictions for Death Care in 10 Years
00:48:14 Where to Find Donnell

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For Innovative Funeral Directors Blazing a Trail.
A podcast for funeral home owners where we talk about trends & opportunities we see in the funeral home industry. We bring on death care professionals and cremation experts to share what they know.

Click here to subscribe: https://bit.ly/3PxOqMO
Find us at https://directcremation.com
Youtube: https://www.youtube.com/@directcremationpod

Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at https://www.partingpro.com

Learn the playbook responsible for growing my family business to over 4500 calls a year without digital marketing: https://wdgroupconsulting.com

Get ready to dive deep on:

🎓 The truth about what mortuary school really teaches
🙅🏽‍♀️ The onboarding mistakes that push new hires out the door
📉 How micromanagement kills motivation
❤️‍🔥 What smart funeral homes are doing to keep their teams happy

Whether you're a funeral home owner, manager, or just passionate about funeral service—this episode will change how you think about hiring and training.

💡 Don’t miss this must-watch conversation packed with real talk, bold insights, and practical solutions.

Watch NOW and subscribe for more content funeral pro tips! 🎙

#FuneralHomeSoftware #CremationSoftware #FuneralDirector #MortuarySchool #FuneralProfessionals #DirectCremation #FuneralTech #FuneralTraining #OnlineCremations #FuneralIndustry

Timestamps

(00:00:00) Intro
(00:00:47) Welcome to Direct Cremation Podcast
(00:01:01) Welcome Martha Thayer!
(00:02:06) Beginning of Martha's Journey
(00:05:15) Martha's Early Experiences with Death
(00:10:06) Martha's Path to Becoming an Instructor
(00:14:39) Changes in Funeral Director Landscape
(00:18:04) Challenges Faced by Funeral Service Students
(00:22:57) Favorite Subjects to Teach in Funeral Service
(00:25:33) Expectations for Recent Graduates in Funeral Service
(00:28:51) Supporting New Funeral Directors
(00:30:21) Misconceptions about Working in Funeral Homes
(00:31:32) Reasons for Leaving the Funeral Service Industry
(00:33:52) Importance of Trust
(00:35:38) Lack of Onboarding and SOPs in Funeral Homes
(00:44:11) Emerging Trends and Generational Differences in Funeral Care
(00:47:30) Changes in Death Care and Impact on Training
(00:51:15) Role as Interim Executive Director of the Colorado Funeral Directors Association
(00:57:00) Reasons for Reintroduction of Individual Licensing in Colorado
(01:04:08) Mortuary Training Company Overview
(01:08:25) Importance of Consistency in Funeral Service
(01:10:02) Predictions for Death Care in 10 years
(01:13:11) How to Reach Martha

Courtney spills real-world strategies that helped her:
📈 How tech + empathy create faster trust and fewer callbacks
🌟 Build a brand that families loved (55+ 5-star reviews)
💸 Keep ROAS in check while marketing cremations
💡 Real reason to sold Lumen Cremation (and what she’d do again)

Whether you’re looking to streamline online cremation services, improve your funeral planning software, or explore innovative funeral home ideas, this one’s a must-watch. 👀

Learn how top-performing funeral homes are using cremation software to grow smarter—not just bigger! 💡

#funeralsoftware #cremationsoftware #onlinefuneralarrangements #funeraltech #funeralhome

Timestamps

(00:00) Intro
(01:02) Welcome Courtney!
(01:46) Courtney's Career Journey
(05:21) Founding Lumen Cremation
(10:26) Efficiency in Direct Cremation Business
(13:27) Learnings from Serving the Public
(17:48) Leveraging Referral Sources and Free Resources
(19:27) Decision to Sell the Business
(22:53) Considerations for Business Acquisition
(27:46) Challenges in Starting a New Cremation Brand
(30:57) Transition to Tribute and Expansion of Services
(35:00) Transition from Family Business to Large Scale Operation
(35:28) Importance of Understanding Customer Needs and Mindset
(40:51) Partnership with Parting Pro
(45:27) What Death Care Looks Like in 10 Years
(48:28) Trends and Challenges in the Death Care Industry
(52:42) Where to Find Courtney

For Innovative Funeral Directors Blazing a Trail.
A podcast for funeral home owners where we talk about trends & opportunities we see in the funeral home industry. We bring on death care professionals and cremation experts to share what they know.

Click here to subscribe: https://bit.ly/3PxOqMO
Find us at https://directcremation.com
Spotify: http://bit.ly/3yDEwj7
Apple Podcasts: http://bit.ly/3lj2soT

Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at https://www.partingpro.com

#FuneralHomeSoftware #CremationSoftware #FuneralTech #AIinFuneralHomes #CremationServices #FuneralMarketing #OnlineCremation #FuneralDirectors #ArtificialIntelligence AI #PartingPro #FuneralManagement #DigitalFuneralPlanning #FuneralDirectorSoftware #DeathCareTech #OnlineFuneralArrangements #FuneralAutomation #MortuaryManagement #CloudFuneralSoftware #FuneralCRM #DigitalDeathCare #FuneralServiceTech #CemeteryManagement #FuneralWorkflow #MemorialPlanning #EndOfLifeTech