In this episode of The Digital Handshake, host Scott Jorgensen speaks with Dallas plastic surgeon Dr. Roger Cason about the evolving role of social media in patient engagement. Dr. Cason explains how authenticity, along with before-and-after results and patient education, helps build trust in a crowded digital landscape. He also shares insights on managing online reviews, staying true to professional values, and why transparency is key to long-term success in plastic surgery marketing.

Host Scott Jorgensen welcomes Dallas plastic surgeon Dr. Joseph Kelling to explore how young surgeons can build lasting reputations in today’s digital landscape. Now in his third year of practice, Dr. Kelling shares how patient education, clear communication, and authentic connection foster trust both online and in person. He also reflects on balancing professional growth with family life and why thoughtful use of social media, video, and SEO are essential tools for a modern practice

In this episode of The Digital Handshake, host Scott Jorgensen sits down with plastic surgeon Dr. Edward Gronet to explore how first impressions are built long before patients walk into the office. From the power of word-of-mouth to the role of social media, video, and educational content, Dr. Gronet shares strategies for cultivating trust, credibility, and connection in the digital space. He also discusses future trends in patient engagement, including immersive tools and behind-the-scenes education, that are reshaping how surgeons connect with their communities.