Many practice owners invest in dental marketing expecting it to drive growth, but what happens when the leads don’t turn into actual patients? In this episode of The Advisor’s Table, we sit down with Luke Infinger, CEO and Co-Founder of HIP Creative to break down why marketing alone isn’t enough. From the connection between clicks, calls, and appointments to the biggest misconceptions around hiring a marketing agency, this conversation uncovers where most practices go wrong and what to fix first.

Additional Resources:

Luke Infinger

HIP Creative

Free Growth Session

Front Desk Secrets

Advisory Services

In this quarterly bonus episode, we break down the latest trends shaping the healthcare M&A market. While healthcare M&A activity remains strong, buyers are becoming more selective, the cost of capital is rising, there’s increased private equity scrutiny, and deal structures are evolving. Michael and Brian cover what today’s buyers are evaluating. If you’re planning on exploring a partnership or simply want to understand your practice or business value in today’s market, this episode provides a clear, up-to-date perspective on where healthcare M&A stands in the first quarter of 2026.

Why is it important to start thinking about a valuation even if you’re unsure about selling? Understanding the value of your business early can help you plan strategically for the future. In this episode of the Advisor’s Table, Brian and Michael sit down with 7 Pillars’ Madi Little to hear about her role as Director of Transaction Success. She breaks down how valuations actually work, what drives value in a business or practice, and the key factors buyers are really looking at. This episode will give you a clear understanding of valuations and what owners should know well before going to market.