In an era defined by personalization, predictive algorithms, and frictionless convenience, is luxury losing its soul?This episode explores the quiet rebellion happening inside the world of luxury with particular attention to LVMH — where desirability, cultural depth, and creative ambiguity push back against the flattening forces of Big Tech.From invisible craftsmanship to emotional resonance, we ask: what makes something truly luxurious in a data-driven world? And more importantly — how can brands reclaim control from the platforms that promise reach, but dilute meaning?

In a world increasingly shaped by TikTok trends, Hollywood franchises, and Silicon Valley algorithms, does Europe still own its cultural narrative?This 10-minute reflection unpacks the urgent question of narrative sovereignty — exploring how Europe is losing control of the stories that define its identity, values, and influence on the world stage. Based on research from Paris-based luxury executive Marc Abergel and his Depp perspective from luxury branding to geopolitical storytelling, we look at the silent power struggles unfolding in culture, media, and tech. If culture is soft power, then the real question is: who holds the pen now? America or Europe?

What happens when a TikTok goes viral for the wrong reasons — and luxury brands are caught in the crossfire?

In this episode, we unpack the recent wave of viral “fake news” videos accusing brands like Dior, Loro Piana, and Zegna of outsourcing to China or exaggerating their craftsmanship claims. From algorithm-driven outrage to the fragility of luxury’s storytelling, this is a sharp, urgent look at the digital forces reshaping trust in heritage and manufacturing.

As misinformation spreads faster than fact, how should luxury brands respond — or should they respond at all?