『The DeathCare Marketing Show』のカバーアート

The DeathCare Marketing Show

The DeathCare Marketing Show

著者： Mary Barnett
無料で聴く

【Amazonプライム会員限定】今ならプレミアムプランが4か月 月額99円。

10月19日まで。※適用条件あり
The Death Care Marketing Show is the only podcast dedicated to helping funeral home owners modernize their marketing with clarity, compassion, and confidence, without losing their soul. Our host, Mary Barnett brings you industry thought leaders who share their cutting edge insights and brilliant ideas to help funeral professionals become KNOWN before they are needed. Each episode helps you: * Understand how families actually find and choose funeral homes today * Ask better questions of your marketing vendors * Protect your data, your brand, and your legacy * How to use technology and AI with compassion, not cold automation * Build trust and visibility in your community before families need you You’ll hear a mix of solo teaching episodes and interviews with trusted experts across marketing, technology, pre-need, aftercare, and funeral service, because in the business of grief and legacy, compassion should never be optional, and neither should growth. Connect with Us: 🌐 Company website: https://anotherbrilliantidea.com 👉 Service: https://compassion-concierge.io 📩 Ask our AI Assistant, Compassion Connie anything: https://compassion-concierge.io 👉 Subscribe for more funeral home marketing and automation tips: https://www.youtube.com/@DeathcareMarketing https://www.youtube.com/@AnotherBrilliantIdea Follow our host: 👉 Facebook: https://www.facebook.com/mary.barnett1 https://www.facebook.com/AnotherBrilliantIdea 👉 Instagram: https://www.instagram.com/compassion.concierge https://www.instagram.com/mobilemary 👉 LinkedIn: https://www.linkedin.com/in/marybarnett1 https://www.linkedin.com/company/anotherbrilliantidea New episodes drop every Friday! Have brilliance to share and want to be a guest? Apply here: https://deathcaremarketingshow.com Inquiries/partnerships: https://anotherbrilliantidea.com/contact-us@2026 Another Brilliant Idea, Inc. マーケティング マーケティング・セールス 経済学
エピソード
  • The Courage Conversation: What Pet Owners Know That Funeral Homes Don't | Rachel Moring | DCMS E14

    The Courage Conversation: What Pet Owners Know That Funeral Homes Don't | Rachel Moring | DCMS E14
    2026/09/17
    Most funeral homes assume families don't want to talk about death, when in reality, people are just waiting for a trusted professional to start the conversation. Surprisingly, some of the best insights on starting emotional, pre-planning discussions aren't coming from traditional mortuary science; they're coming from pet owners. In this episode of the Death Care Marketing Show, host Mary Barnett sits down with Rachel Moring, second-generation funeral professional and founder of Pup Preneed (Paws Up Preneed) and NextGen Preneed. Rachel reveals how pet pre-planning serves as a gentle, high-empathy gateway to broader family end-of-life conversations. Discover why pet owners often take end-of-life care for their companion animals more seriously than their own, how offering flexible pet pre-funding builds long-term brand equity, and why empowering your internal staff is the ultimate strategy for growing a funeral business. 📥 Connect & Automate Compassionate Family Support: Scale your funeral home's 24/7 digital empathy: https://compassion-concierge.io/ Partner with us to modernize your deathcare marketing: https://anotherbrilliantidea.com/ ⏱️ TIMESTAMPS & EPISODE HIGHLIGHTS [00:03] – Why starting the conversation creates visibility long before loss occurs. [01:24] – Meet Rachel Moring [03:03] – The Origin of Pup Preneed [07:09] – The Psychology of Pre-Planning [08:26] – Pets as a Gateway Conversation [10:48] – The C.O.N.N.E.C.T. Framework: [26:15] – Practical Office Hours [29:58] – Embracing Modern Choices [32:47] – Rapid-Fire Insights [34:21] – How Pup Preneed Works [35:58] – Final Piece of Wisdom Connect with Us: 🌐 Website: https://anotherbrilliantidea.com/ 📩 Contact Us / Book a Consultation: https://compassion-concierge.io/ 👉 Subscribe for more funeral home marketing and management tips: https://www.youtube.com/@DeathcareMarketing https://www.youtube.com/@AnotherBrilliantIdea Follow us: 👉 Facebook: https://www.facebook.com/mary.barnett1 https://www.facebook.com/AnotherBrilliantIdea 👉 Instagram: https://www.instagram.com/compassion.concierge/ https://www.instagram.com/mobilemary/ 👉 LinkedIn: https://www.linkedin.com/in/marybarnett1/ https://www.linkedin.com/company/anotherbrilliantidea/ ------- Show notes link: https://anotherbrilliantidea.com/deathcare-marketing-show-e14-the-courage-conversation-what-pet-owners-know-that-funeral-homes-dont-with-rachel-moring/ funeral home social media, deathcare marketing, funeral home marketing strategies, social media for funeral directors, funeral business growth, pre-planning education, digital marketing for funeral homes, Legacy Growth Accelerator, funeral home content ideas, aftercare marketing, community outreach for funeral homes, local business marketing for funeral homes, lead generation, AI Assistant, Funeral director #FuneralHomeMarketing, #DeathcareIndustry, #FuneralDirector #LocalSEO, #ReputationManagement #DeathCareMarketing #LeadGeneration
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    38 分
  • 'Character Counts: How Chris Miller Built a Funeral Home People Trust' | DCMS | E13

    'Character Counts: How Chris Miller Built a Funeral Home People Trust' | DCMS | E13
    2026/09/10
    Most funeral homes think marketing is about getting noticed, but real funeral home marketing is about making a lasting impact. When you spend decades serving your community, supporting families in crisis, showing up when it matters most, and living your core values, people remember. In this episode of The Death Care Marketing Show , host Mary Barnett sits down with Chris Miller, owner of Thomas Miller Mortuary & Crematory in Corona and Riverside, California. Drawing from over 30 years of experience in independent funeral service, and a background in hospitality management, Chris breaks down how treating funeral service as a sacred calling creates a powerful ripple effect across an entire community. 📥 Connect & Automate Compassionate Family Support: Scale your funeral home's 24/7 digital empathy: https://compassion-concierge.io/ Partner with us to modernize your deathcare marketing: https://anotherbrilliantidea.com/ ⏱️ EPISODE HIGHLIGHTS [00:03] Why real marketing is about community impact, not just visibility. [01:28] Meet Chris Miller [02:20] – From Hospitality to Mortuary Science [04:36] – The Independent Advantage [05:21] – Getting Involved [12:15] – Building Known, Liked & Trusted Status [18:40] – Adapting to Modern Cremation Trends [26:30] – Consistent Local Touchpoints [35:10] – Empowering Your Staff [44:20] – The Good, the Bad, and the Ugly [51:00] – Simple Acts of Community Kindness [52:49] – Final Piece of Wisdom Connect with Us: 🌐 Website: https://anotherbrilliantidea.com/ 📩 Contact Us / Book a Consultation: https://compassion-concierge.io/ 👉 Subscribe for more funeral home marketing and management tips: https://www.youtube.com/@DeathcareMarketing https://www.youtube.com/@AnotherBrilliantIdea Follow us: 👉 Facebook: https://www.facebook.com/mary.barnett1 https://www.facebook.com/AnotherBrilliantIdea 👉 Instagram: https://www.instagram.com/compassion.concierge/ https://www.instagram.com/mobilemary/ 👉 LinkedIn: https://www.linkedin.com/in/marybarnett1/ https://www.linkedin.com/company/anotherbrilliantidea/ ------- Show Notes : https://anotherbrilliantidea.com/deathcare-marketing-show-e13-character-counts-how-chris-miller-built-a-funeral-home-people-trust/ funeral home social media, deathcare marketing, funeral home marketing strategies, social media for funeral directors, funeral business growth, pre-planning education, digital marketing for funeral homes, Legacy Growth Accelerator, funeral home content ideas, aftercare marketing, community outreach for funeral homes, local business marketing for funeral homes, lead generation, AI Assistant, Funeral director #FuneralHomeMarketing, #DeathcareIndustry, #FuneralDirector #LocalSEO #AEO #ReputationManagement #DeathCareMarketing #LeadGeneration
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    54 分
  • 50 Years in Funeral Service: Marketing Wins, Failures & What Matters Now| Martin Thompson | DCMS E12

    50 Years in Funeral Service: Marketing Wins, Failures & What Matters Now| Martin Thompson | DCMS E12
    2026/09/03
    Most funeral home owners think marketing is simply something you buy, a billboard, a print ad, a Google campaign, or a social media ad. But after more than 50 years in funeral service, Martin Thompson learned something far deeper: the best marketing investment he ever made wasn't an advertisement, it was building a trusted reputation in his community. In this episode of the Death Care Marketing Show, host Mary Barnett sits down with Martin Thompson, founder of Thompson's Harveson & Cole and Martin Thompson Funeral Home in Fort Worth, Texas. Martin shares his journey starting in the mid-1970s working night shifts for his father, navigating decades of industry change, leaving a family firm to launch his own successful independent business, surviving corporate consolidation, and adapting to rising cremation rates. Martin pulls back the curtain on expensive marketing mistakes, the power of grassroots community involvement (from Rotary clubs to hospice relationships), and why serving families with genuine compassion will always outperform high-pressure sales. 📥 Connect & Automate Compassionate Family Support: Scale your funeral home's 24/7 digital empathy: https://compassion-concierge.io/ Partner with us to modernize your deathcare marketing: https://anotherbrilliantidea.com/ ⏱️ EPISODE HIGHLIGHTS [00:03] – Welcome to Episode 12: Why reputation is the ultimate marketing department. [01:04] – 50+ years of deathcare experience [02:22] – Funeral Service in the 1970s [03:19] – Building a Niche Reputation [06:22] – The Evolution of Marketing [12:00] – : Leaving the legacy firm to launch an independent funeral home. [18:30] – Treating cremation families with the same dignity [25:10] – Grassroots Community Engagement [32:00] – The "What Matters Most" Framework: [41:15] – Expensive Marketing Failures [52:00] – Rapid-Fire Questions [54:10] – 50 Years of Wisdom Connect with Us: 🌐 Website: https://anotherbrilliantidea.com/ 📩 Contact Us / Book a Consultation: https://compassion-concierge.io/ 👉 Subscribe for more funeral home marketing and management tips: https://www.youtube.com/@DeathcareMarketing https://www.youtube.com/@AnotherBrilliantIdea Follow us: 👉 Facebook: https://www.facebook.com/mary.barnett1 https://www.facebook.com/AnotherBrilliantIdea 👉 Instagram: https://www.instagram.com/compassion.concierge/ https://www.instagram.com/mobilemary/ 👉 LinkedIn: https://www.linkedin.com/in/marybarnett1/ https://www.linkedin.com/company/anotherbrilliantidea/ ------- Show notes link: https://anotherbrilliantidea.com/deathcare-marketing-show-e12-50-years-in-funeral-service-marketing-wins-failures-what-matters-now-with-martin-thompson/ funeral home social media, deathcare marketing, funeral home marketing strategies, social media for funeral directors, funeral business growth, pre-planning education, digital marketing for funeral homes, Legacy Growth Accelerator, funeral home content ideas, aftercare marketing, community outreach for funeral homes, local business marketing for funeral homes, lead generation, AI Assistant, Funeral director #FuneralHomeMarketing, #DeathcareIndustry, #FuneralDirector #LocalSEO, #ReputationManagement #DeathCareMarketing #LeadGeneration
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    57 分
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