エピソード

  • The Courage Conversation: What Pet Owners Know That Funeral Homes Don't | Rachel Moring | DCMS E14

    The Courage Conversation: What Pet Owners Know That Funeral Homes Don't | Rachel Moring | DCMS E14
    2026/09/17
    Most funeral homes assume families don't want to talk about death, when in reality, people are just waiting for a trusted professional to start the conversation. Surprisingly, some of the best insights on starting emotional, pre-planning discussions aren't coming from traditional mortuary science; they're coming from pet owners. In this episode of the Death Care Marketing Show, host Mary Barnett sits down with Rachel Moring, second-generation funeral professional and founder of Pup Preneed (Paws Up Preneed) and NextGen Preneed. Rachel reveals how pet pre-planning serves as a gentle, high-empathy gateway to broader family end-of-life conversations. Discover why pet owners often take end-of-life care for their companion animals more seriously than their own, how offering flexible pet pre-funding builds long-term brand equity, and why empowering your internal staff is the ultimate strategy for growing a funeral business. 📥 Connect & Automate Compassionate Family Support: Scale your funeral home's 24/7 digital empathy: https://compassion-concierge.io/ Partner with us to modernize your deathcare marketing: https://anotherbrilliantidea.com/ ⏱️ TIMESTAMPS & EPISODE HIGHLIGHTS [00:03] – Why starting the conversation creates visibility long before loss occurs. [01:24] – Meet Rachel Moring [03:03] – The Origin of Pup Preneed [07:09] – The Psychology of Pre-Planning [08:26] – Pets as a Gateway Conversation [10:48] – The C.O.N.N.E.C.T. Framework: [26:15] – Practical Office Hours [29:58] – Embracing Modern Choices [32:47] – Rapid-Fire Insights [34:21] – How Pup Preneed Works [35:58] – Final Piece of Wisdom Connect with Us: 🌐 Website: https://anotherbrilliantidea.com/ 📩 Contact Us / Book a Consultation: https://compassion-concierge.io/ 👉 Subscribe for more funeral home marketing and management tips: https://www.youtube.com/@DeathcareMarketing https://www.youtube.com/@AnotherBrilliantIdea Follow us: 👉 Facebook: https://www.facebook.com/mary.barnett1 https://www.facebook.com/AnotherBrilliantIdea 👉 Instagram: https://www.instagram.com/compassion.concierge/ https://www.instagram.com/mobilemary/ 👉 LinkedIn: https://www.linkedin.com/in/marybarnett1/ https://www.linkedin.com/company/anotherbrilliantidea/ ------- Show notes link: https://anotherbrilliantidea.com/deathcare-marketing-show-e14-the-courage-conversation-what-pet-owners-know-that-funeral-homes-dont-with-rachel-moring/ funeral home social media, deathcare marketing, funeral home marketing strategies, social media for funeral directors, funeral business growth, pre-planning education, digital marketing for funeral homes, Legacy Growth Accelerator, funeral home content ideas, aftercare marketing, community outreach for funeral homes, local business marketing for funeral homes, lead generation, AI Assistant, Funeral director #FuneralHomeMarketing, #DeathcareIndustry, #FuneralDirector #LocalSEO, #ReputationManagement #DeathCareMarketing #LeadGeneration
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    38 分
  • 'Character Counts: How Chris Miller Built a Funeral Home People Trust' | DCMS | E13

    'Character Counts: How Chris Miller Built a Funeral Home People Trust' | DCMS | E13
    2026/09/10
    Most funeral homes think marketing is about getting noticed, but real funeral home marketing is about making a lasting impact. When you spend decades serving your community, supporting families in crisis, showing up when it matters most, and living your core values, people remember. In this episode of The Death Care Marketing Show , host Mary Barnett sits down with Chris Miller, owner of Thomas Miller Mortuary & Crematory in Corona and Riverside, California. Drawing from over 30 years of experience in independent funeral service, and a background in hospitality management, Chris breaks down how treating funeral service as a sacred calling creates a powerful ripple effect across an entire community. 📥 Connect & Automate Compassionate Family Support: Scale your funeral home's 24/7 digital empathy: https://compassion-concierge.io/ Partner with us to modernize your deathcare marketing: https://anotherbrilliantidea.com/ ⏱️ EPISODE HIGHLIGHTS [00:03] Why real marketing is about community impact, not just visibility. [01:28] Meet Chris Miller [02:20] – From Hospitality to Mortuary Science [04:36] – The Independent Advantage [05:21] – Getting Involved [12:15] – Building Known, Liked & Trusted Status [18:40] – Adapting to Modern Cremation Trends [26:30] – Consistent Local Touchpoints [35:10] – Empowering Your Staff [44:20] – The Good, the Bad, and the Ugly [51:00] – Simple Acts of Community Kindness [52:49] – Final Piece of Wisdom Connect with Us: 🌐 Website: https://anotherbrilliantidea.com/ 📩 Contact Us / Book a Consultation: https://compassion-concierge.io/ 👉 Subscribe for more funeral home marketing and management tips: https://www.youtube.com/@DeathcareMarketing https://www.youtube.com/@AnotherBrilliantIdea Follow us: 👉 Facebook: https://www.facebook.com/mary.barnett1 https://www.facebook.com/AnotherBrilliantIdea 👉 Instagram: https://www.instagram.com/compassion.concierge/ https://www.instagram.com/mobilemary/ 👉 LinkedIn: https://www.linkedin.com/in/marybarnett1/ https://www.linkedin.com/company/anotherbrilliantidea/ ------- Show Notes : https://anotherbrilliantidea.com/deathcare-marketing-show-e13-character-counts-how-chris-miller-built-a-funeral-home-people-trust/ funeral home social media, deathcare marketing, funeral home marketing strategies, social media for funeral directors, funeral business growth, pre-planning education, digital marketing for funeral homes, Legacy Growth Accelerator, funeral home content ideas, aftercare marketing, community outreach for funeral homes, local business marketing for funeral homes, lead generation, AI Assistant, Funeral director #FuneralHomeMarketing, #DeathcareIndustry, #FuneralDirector #LocalSEO #AEO #ReputationManagement #DeathCareMarketing #LeadGeneration
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    54 分
  • 50 Years in Funeral Service: Marketing Wins, Failures & What Matters Now| Martin Thompson | DCMS E12

    50 Years in Funeral Service: Marketing Wins, Failures & What Matters Now| Martin Thompson | DCMS E12
    2026/09/03
    Most funeral home owners think marketing is simply something you buy, a billboard, a print ad, a Google campaign, or a social media ad. But after more than 50 years in funeral service, Martin Thompson learned something far deeper: the best marketing investment he ever made wasn't an advertisement, it was building a trusted reputation in his community. In this episode of the Death Care Marketing Show, host Mary Barnett sits down with Martin Thompson, founder of Thompson's Harveson & Cole and Martin Thompson Funeral Home in Fort Worth, Texas. Martin shares his journey starting in the mid-1970s working night shifts for his father, navigating decades of industry change, leaving a family firm to launch his own successful independent business, surviving corporate consolidation, and adapting to rising cremation rates. Martin pulls back the curtain on expensive marketing mistakes, the power of grassroots community involvement (from Rotary clubs to hospice relationships), and why serving families with genuine compassion will always outperform high-pressure sales. 📥 Connect & Automate Compassionate Family Support: Scale your funeral home's 24/7 digital empathy: https://compassion-concierge.io/ Partner with us to modernize your deathcare marketing: https://anotherbrilliantidea.com/ ⏱️ EPISODE HIGHLIGHTS [00:03] – Welcome to Episode 12: Why reputation is the ultimate marketing department. [01:04] – 50+ years of deathcare experience [02:22] – Funeral Service in the 1970s [03:19] – Building a Niche Reputation [06:22] – The Evolution of Marketing [12:00] – : Leaving the legacy firm to launch an independent funeral home. [18:30] – Treating cremation families with the same dignity [25:10] – Grassroots Community Engagement [32:00] – The "What Matters Most" Framework: [41:15] – Expensive Marketing Failures [52:00] – Rapid-Fire Questions [54:10] – 50 Years of Wisdom Connect with Us: 🌐 Website: https://anotherbrilliantidea.com/ 📩 Contact Us / Book a Consultation: https://compassion-concierge.io/ 👉 Subscribe for more funeral home marketing and management tips: https://www.youtube.com/@DeathcareMarketing https://www.youtube.com/@AnotherBrilliantIdea Follow us: 👉 Facebook: https://www.facebook.com/mary.barnett1 https://www.facebook.com/AnotherBrilliantIdea 👉 Instagram: https://www.instagram.com/compassion.concierge/ https://www.instagram.com/mobilemary/ 👉 LinkedIn: https://www.linkedin.com/in/marybarnett1/ https://www.linkedin.com/company/anotherbrilliantidea/ ------- Show notes link: https://anotherbrilliantidea.com/deathcare-marketing-show-e12-50-years-in-funeral-service-marketing-wins-failures-what-matters-now-with-martin-thompson/ funeral home social media, deathcare marketing, funeral home marketing strategies, social media for funeral directors, funeral business growth, pre-planning education, digital marketing for funeral homes, Legacy Growth Accelerator, funeral home content ideas, aftercare marketing, community outreach for funeral homes, local business marketing for funeral homes, lead generation, AI Assistant, Funeral director #FuneralHomeMarketing, #DeathcareIndustry, #FuneralDirector #LocalSEO, #ReputationManagement #DeathCareMarketing #LeadGeneration
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    57 分
  • Trust First, Sell Later: How to Reach Families Before They Need You with Sherrie Dunlevy | DCMS | E11

    Trust First, Sell Later: How to Reach Families Before They Need You with Sherrie Dunlevy | DCMS | E11
    2026/08/26
    Most funeral homes worry so much about saying the wrong thing that they end up sounding like every other firm, robotic, transactional, and detached. But families in grief aren't looking for a polished corporate script; they are looking for someone they can genuinely trust. In this episode of the Death Care Marketing Show, host Mary Barnett welcomes Sherrie Dunlevy, former television news anchor, grief literacy expert, speaker, and author of How Can I Help?. Sherrie shares her deeply personal journey through child loss and compounded grief, shedding light on why standard "canned" communication falls flat and how funeral directors can cultivate authentic human connection. Discover how every conversation, email, home visit, and community presentation becomes part of your funeral home's marketing. Learn practical techniques to actively listen, avoid well-intentioned cliches, support families long after the service ends, and manage the emotional strain on your own staff through vagus nerve regulation and mindfulness. 📥 Connect & Automate Compassionate Family Support: Scale your funeral home's 24/7 digital empathy: https://compassion-concierge.io/ Partner with us to modernize your deathcare marketing: https://anotherbrilliantidea.com/ ⏱️ EPISODE HIGHLIGHTS [00:03] – Why authentic communication beats polished marketing scripts. [01:20] – Introducing Sherrie Dunlevy [02:30] – Sherrie’s Personal Story [05:40] – The Calling Behind How Can I Help? [08:20] – Why Funeral Home Communication Feels Impersonal [10:01] – The 83-Year-Old Director’s Secret [12:30] – High-Touch vs. High-Tech [14:06] – Bridging the Empathy Gap [16:34] – The H.E.A.R.D. Communication Framework: [22:13] – What to Say Instead of "Let Me Know If I Can Do Anything" [24:00] – Stepping Out Awkwardly in Love [30:35] – Pre-Holiday Grief Workshops [33:00] – Self-Care for Funeral Directors [39:35] – The 5 Core Human Desires [40:00] – Rapid-Fire Questions Connect with Us: 🌐 Website: https://anotherbrilliantidea.com/ 📩 Contact Us / Book a Consultation: https://compassion-concierge.io/ 👉 Subscribe for more funeral home marketing and management tips: https://www.youtube.com/@DeathcareMarketing https://www.youtube.com/@AnotherBrilliantIdea Follow us: 👉 Facebook: https://www.facebook.com/mary.barnett1 https://www.facebook.com/AnotherBrilliantIdea 👉 Instagram: https://www.instagram.com/compassion.concierge/ https://www.instagram.com/mobilemary/ 👉 LinkedIn: https://www.linkedin.com/in/marybarnett1/ https://www.linkedin.com/company/anotherbrilliantidea/ ------- Show Notes/Blog Post: https://anotherbrilliantidea.com/deathcare-marketing-show-e11-how-authentic-communication-builds-trust-before-families-need-you-with-sherrie-dunlevy/ funeral home social media, deathcare marketing, funeral home marketing strategies, social media for funeral directors, funeral business growth, pre-planning education, digital marketing for funeral homes, Legacy Growth Accelerator, funeral home content ideas, aftercare marketing, community outreach for funeral homes, local business marketing for funeral homes, lead generation, AI Assistant, Funeral director #FuneralHomeMarketing, #DeathcareIndustry, #FuneralDirector #LocalSEO, #ReputationManagement #DeathCareMarketing #LeadGeneration
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    44 分
  • "When Everyone Goes Home: Aftercare as a Marketing Strategy" with Saundra Neperud | DCMS | E10

    "When Everyone Goes Home: Aftercare as a Marketing Strategy" with Saundra Neperud | DCMS | E10
    2026/08/19
    Funeral home aftercare is one of the most overlooked marketing strategies in funeral service. In this episode of The Death Care Marketing Show, Mary Barnett sits down with Saundra Neperud, founder of The Grief App, to explore how grief support and bereavement care can help funeral homes build trust, strengthen community relationships, and create lasting family loyalty. After losing her husband unexpectedly, Saundra experienced firsthand what she calls America's bereavement care deserts, communities where grieving families have little or no support once the funeral is over. Together, Mary and Saundra discuss why aftercare is much more than a follow-up email. They explore how funeral homes can become trusted community resources by offering meaningful grief support, educational programs, digital tools, and compassionate follow-up that continues long after the service ends. In this episode, you'll learn: • Why aftercare is one of the most powerful trust-building strategies in funeral service • How grief support strengthens your funeral home's reputation in the community • Ways to provide meaningful aftercare without overwhelming your staff • How caring beyond the funeral naturally leads to referrals and lifelong family relationships • Why the funeral may end—but your relationship with the family shouldn't If you're looking for practical funeral home marketing ideas that genuinely serve families, this conversation will change how you think about aftercare. 📥 Connect & Automate Compassionate Family Support: Scale your funeral home's 24/7 digital empathy: https://compassion-concierge.io/ Partner with us to modernize your deathcare marketing: https://anotherbrilliantidea.com/ ⏱️ EPISODE HIGHLIGHTS [00:03] – Why your greatest marketing opportunity begins after the funeral. [00:43] – Introducing Saundra Neperud [02:07] – Saundra’s Personal Story [04:41] – The Inspiration Behind The Grief App [09:55] – What is a "Bereavement Care Desert"? [12:33] – The Post-Funeral Reality [14:04] – Dissecting Non-Death Grief [15:10] – The 5-Year Grief Peak [17:05] – How Grief Care Becomes Powerful Marketing [19:00] – Creative Community Healing [21:57] – The Digital Memory Book [25:16] – White-Labeled App Support [30:33] – The Good, the Bad, and the Ugly: [30:59]: Proactive, ongoing support during tough anniversary dates. [31:30]: Relying solely on cold hotlines that require grieving families to initiate help. [32:52]: Sending transactional pre-need junk mail immediately following a family loss. [34:15] – Rapid-Fire Questions [36:55] – The 30-Day Fast Fix Connect with Us: 🌐 Website: https://anotherbrilliantidea.com/ 📩 Contact Us / Book a Consultation: https://compassion-concierge.io/ 👉 Subscribe for more funeral home marketing and management tips: https://www.youtube.com/@DeathcareMarketing https://www.youtube.com/@AnotherBrilliantIdea Follow us: 👉 Facebook: https://www.facebook.com/mary.barnett1 https://www.facebook.com/AnotherBrilliantIdea 👉 Instagram: https://www.instagram.com/compassion.concierge/ https://www.instagram.com/mobilemary/ 👉 LinkedIn: https://www.linkedin.com/in/marybarnett1/ https://www.linkedin.com/company/anotherbrilliantidea/ ------- Show notes/Blog Post: funeral home social media, deathcare marketing, funeral home marketing strategies, social media for funeral directors, funeral business growth, pre-planning education, digital marketing for funeral homes, Legacy Growth Accelerator, funeral home content ideas, aftercare marketing, community outreach for funeral homes, local business marketing for funeral homes, lead generation, AI Assistant, Funeral director #FuneralHomeMarketing, #DeathcareIndustry, #FuneralDirector #LocalSEO, #ReputationManagement #DeathCareMarketing #LeadGeneration
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    40 分
  • "Being Known Before You Are Needed" with Maddison Bakker | DCMS | E9

    "Being Known Before You Are Needed" with Maddison Bakker | DCMS | E9
    2026/08/12
    What if your next pre-need family didn't come from a cold online ad, but from a local community event where no one was thinking about funerals? In this inspiring episode of the Death Care Marketing Show, host Mary Barnett welcomes Maddison Bakker, an award-winning licensed funeral director at Huff-Guthrie Funeral Home & Cremation Services Inc. and recipient of the International Order of the Golden Rule (OGR) Rising Star Award. Maddison represents a new generation of deathcare leaders who are redefining how funeral homes build trust. She breaks down why being known before you're needed is the ultimate long-term growth strategy. Discover how hosting creative community events—like annual butterfly releases, paint-and-sip style aftercare workshops, and veteran memorial tributes—humanizes your staff, normalizes conversations around grief, and builds lasting relationships across generations. If you are ready to move beyond traditional advertising and establish your firm as an active, approachable pillar in your community, this episode is packed with tactical ideas you can execute right away. 📥 Connect & Automate Compassionate Family Support: Scale your funeral home's 24/7 digital empathy: https://compassion-concierge.io/ Partner with us to modernize your deathcare marketing: https://anotherbrilliantidea.com/ ⏱️ EPISODE HIGHLIGHTS [00:03] – Why being known before you're needed beats cold lead generation. [00:43] – Introducing Maddison Bakker [01:43] – Transitioning from an art school path (SCAD) [04:29] – Honor Through Community Display [08:12] – Bridging traditional funeral values [11:42] – Community Engagement as Marketing [13:40] – Behind the Butterfly Release: [20:21] – The K.N.O.W.N. Marketing Framework [23:11] – Creative Aftercare Painting Classes [28:39] – Hosting charcuterie board workshops and bus trips to national veteran cemeteries. [30:55] – The Good, the Bad, and the Ugly: [35:58] – RDebunking marketing complexity, and the future of deathcare. [36:55] – The 30-Day Fast Fix Connect with Us: 🌐 Website: https://anotherbrilliantidea.com/ 📩 Contact Us / Book a Consultation: https://compassion-concierge.io/ 👉 Subscribe for more funeral home marketing and management tips: https://www.youtube.com/@DeathcareMarketing https://www.youtube.com/@AnotherBrilliantIdea Follow us: 👉 Facebook: https://www.facebook.com/mary.barnett1 https://www.facebook.com/AnotherBrilliantIdea 👉 Instagram: https://www.instagram.com/compassion.concierge/ https://www.instagram.com/mobilemary/ 👉 LinkedIn: https://www.linkedin.com/in/marybarnett1/ https://www.linkedin.com/company/anotherbrilliantidea/ ------- Show Notes: https://anotherbrilliantidea.com/death-care-marketing-show-e9-being-known-before-you-are-needed-with-maddison-bakker/ funeral home social media, deathcare marketing, funeral home marketing strategies, social media for funeral directors, funeral business growth, pre-planning education, digital marketing for funeral homes, Legacy Growth Accelerator, funeral home content ideas, aftercare marketing, community outreach for funeral homes, local business marketing for funeral homes, lead generation, AI Assistant, Funeral director #FuneralHomeMarketing, #DeathcareIndustry, #FuneralDirector #LocalSEO, #ReputationManagement #DeathCareMarketing #LeadGeneration
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    42 分
  • What Families Never See... But Always Feel with Lindsay Wentworth & Kacie Derby | DCMS | E8

    What Families Never See... But Always Feel with Lindsay Wentworth & Kacie Derby | DCMS | E8
    2026/08/03
    Families never see your internal checklists, calendar schedules, or the frantic team communication happening behind the scenes but they feel every bit of it in the care they receive. In this insightful episode, host Mary Barnett sits down with two exceptional deathcare leaders who manage six locations for Baue Funeral Homes & St. Charles Memorial Gardens: Kacie Derby (Advanced Planning & Cemetery Manager) and Lindsay Wentworth (Funeral Director, Administrative Manager, & Social Media Manager). Kacie and Lindsay pull back the curtain on the invisible operational details that create a calm, seamless experience for grieving families during one of life's hardest moments. From morning team huddles and real-time scheduling workbooks to personalized memorial touches and proactive aftercare, learn how prioritizing staff empowerment directly translates into exceptional family care and business growth. Whether you run a single funeral home or oversee multi-location operations, this episode offers practical strategies to eliminate operational friction, build team alignment, and deliver unforgettable compassionate care. 📥 Connect & Automate Compassionate Family Support: Scale your funeral home's 24/7 digital empathy: https://compassion-concierge.io/ Partner with us to modernize your deathcare marketing: https://anotherbrilliantidea.com/ EPISODE HIGHLIGHTS [00:03] – Welcome to Episode 8 [00:48] – Introducing Kacie Derby and Lindsay Wentworthfuneral and cemetery locations. [01:58] – Finding Your Calling [05:30] – The "Friends" Dynamic [07:36] – Behind the Scenes of Pre-Need [09:37] – The Power of the Morning Huddle [11:42] – Overcoming Operational Stress [13:25] – Creating dedicated, consecrated spaces and care facilities to serve diverse faiths [18:08] – The E.A.S.E. Operational Framework [18:20]: Streamlining phone routing and creating centralized communication channels [20:08]: Setting clear expectations from the first call to remove friction and surprises. [21:56]: Moving from whiteboards to cloud-based, real-time workbooks for staff scheduling.E [26:32]: Fostering cross-departmental collaboration and lifting up team strengths. [30:13] Valuing team feedback, conducting meaningful meetings, and avoiding burn-out. [33:14] How administrative support frees up directors to be fully present with families. [37:48] Partnering with local sound therapists, counselors, and community groups for cost-effective aftercare. [40:55] – The Good, the Bad, and the Ugly [42:08]: Personalizing services with thoughtful details using small director budgets. [44:20]: The operational hazards of hiring in desperation rather than waiting for team-aligned talent. [45:05]: Over-automating touchpoints where genuine human warmth is required. [46:54] – Why the initial condolence call and face-to-face connection can never be replaced by technology. [52:00] – Why investing in and humanizing your staff is the ultimate marketing and growth strategy for any funeral home. Connect with Us: 🌐 Website: https://anotherbrilliantidea.com/ 📩 Contact Us / Book a Consultation: https://compassion-concierge.io/ 👉 Subscribe for more funeral home marketing and management tips: https://www.youtube.com/@DeathcareMarketing https://www.youtube.com/@AnotherBrilliantIdea Follow us: 👉 Facebook: https://www.facebook.com/mary.barnett1 https://www.facebook.com/AnotherBrilliantIdea 👉 Instagram: https://www.instagram.com/compassion.concierge/ https://www.instagram.com/mobilemary/ 👉 LinkedIn: https://www.linkedin.com/in/marybarnett1/ https://www.linkedin.com/company/anotherbrilliantidea/ ------- Show notes: https://anotherbrilliantidea.com/death-care-marketing-show-e8-what-families-never-see-but-always-feel-with-lindsay-wentworth-kacie-derby/ funeral home social media, deathcare marketing, funeral home marketing strategies, social media for funeral directors, funeral business growth, pre-planning education, digital marketing for funeral homes, Legacy Growth Accelerator, funeral home content ideas, aftercare marketing, community outreach for funeral homes, local business marketing for funeral homes, lead generation, AI Assistant, Funeral director #FuneralHomeMarketing, #DeathcareIndustry, #FuneralDirector #LocalSEO, #ReputationManagement #DeathCareMarketing #LeadGeneration
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    54 分
  • The News Is Talking. Is Your Funeral Home? Turn Headlines into Trust with Tony Russo | E7

    The News Is Talking. Is Your Funeral Home? Turn Headlines into Trust with Tony Russo | E7
    2026/07/27
    If families don’t know who you are before a death occurs, they simply cannot choose you when a crisis hits. In this insightful episode of the Death Care Marketing Show, host Mary Barnett welcomes Tony Russo, veteran journalist, podcast host, former associate editor for American Funeral Director, and publisher of the popular On Death Care Substack newsletter. Tony shares a fresh, objective perspective from the journalist’s desk: why standard "canned" press releases and generic "100 years in business" claims fail to build community connection. Discover how funeral directors can cultivate genuine local visibility, leverage behind-the-scenes vertical video without needing to be a "viral star," step into local news cycles during scandals to educate the public, and build lasting trust through storytelling. If you are ready to move past passive marketing and start actively engaging your community, this masterclass provides actionable strategies to ensure your firm is top-of-mind long before the phone rings. 📥 Connect & Automate Compassionate Family Support: Scale your funeral home's 24/7 digital empathy: https://compassion-concierge.io/ Partner with us to modernize your deathcare marketing: https://anotherbrilliantidea.com/ ⏱️ EPISODE HIGHLIGHTS [00:03] – Welcome to Episode 7: Why local visibility and storytelling drive community choice. [00:41] – Introducing Tony Russo: Journalist, podcaster, and creator of the On Death Care newsletter. [01:54] – Sifting Through the Noise: How journalists spot genuine, story-worthy moments inside standard press releases. [05:07] – The Visibility Fallacy: Why hiding behind "we don't want to brag" keeps great funeral homes invisible. [08:12] – The Healing Power of Stories: How community reflections during funeral services provide lasting closure. [10:22] – Unsolicited Advice on Vertical Video: Using short, authentic, behind-the-scenes clips to humanize your staff. [13:52] – The Power of Small Details: Remaking beds and leaving flowers after a home removal to create unforgettable memories. [17:43] – Journalism & Trust: The difference between broadcasting generic messages and actively engaging readers. [22:44] – The Visibility Ladder: Presence, Participation, Perspective, and Position in local community discussions. [25:09] – News Hacking & Crisis Communication: Stepping up during scandals and misinformed media coverage to educate the public. [28:42] – Answering the Public: Leveraging search queries to address morbidly curious questions and demystify deathcare. [31:11] – Getting Past Day One: Overcoming camera shyness and perfectionism to start creating local video content. [35:10] – Crowdsourcing Family Memories: Prompting families to collect video tributes for personalized memorial experiences. [36:50] – The Good, the Bad, and the Ugly: [37:40] - The Good: Stepping into local news stories and serving as the trusted voice of authority. [38:36] - The Bad: Missed storytelling opportunities when responding to community crises and natural disasters. [42:24] - The Ugly: Failing to educate the public during industry controversies and missed educational moments. [48:10] – Full Transparency in Tracking: Demystifying chain-of-custody tracking in cremation to build absolute family trust. [50:05] – Rapid-Fire Questions: Debunking social media myths, honoring unclaimed veterans, and the importance of authenticity. Connect with Us: 🌐 Website: https://anotherbrilliantidea.com/ 📩 Contact Us / Book a Consultation: https://compassion-concierge.io/ 👉 Subscribe for more funeral home marketing and management tips: https://www.youtube.com/@DeathcareMarketing https://www.youtube.com/@AnotherBrilliantIdea Follow us: 👉 Facebook: https://www.facebook.com/mary.barnett1 https://www.facebook.com/AnotherBrilliantIdea 👉 Instagram: https://www.instagram.com/compassion.concierge/ https://www.instagram.com/mobilemary/ 👉 LinkedIn: https://www.linkedin.com/in/marybarnett1/ https://www.linkedin.com/company/anotherbrilliantidea/ ------- Show Notes Link: https://anotherbrilliantidea.com/death-care-marketing-show-e7-if-they-dont-know-you-they-cant-choose-you-with-tonny-russo/ funeral home social media, deathcare marketing, funeral home marketing strategies, social media for funeral directors, funeral business growth, pre-planning education, digital marketing for funeral homes, Legacy Growth Accelerator, funeral home content ideas, aftercare marketing, community outreach for funeral homes, local business marketing for funeral homes, lead generation, AI Assistant, Funeral director #FuneralHomeMarketing, #DeathcareIndustry, #FuneralDirector #LocalSEO, #ReputationManagement #DeathCareMarketing #LeadGeneration
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    55 分