『The Daily Trends Report』のカバーアート

The Daily Trends Report

The Daily Trends Report

著者： giovanni gallucci
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【Amazonプライム会員限定】今ならプレミアムプランが4か月 月額99円。

10月19日まで。※適用条件あり
The Daily Trend Report. Every weekday morning, giovanni gallucci and a rotating cohost (Chloe Dawn on clean label food and beverage, plus Rachel Donovan or Alexis Parker on social media) synthesize the day's cross-LLM trend reports into three operator stories: social media, clean label food and beverage, and content, social, and AI. Tight, specific, no filler. For owners, founders, marketing leads, and operators in clean-label CPG. . . . | ai-assisted content2026 giovanni gallucci, LLC. all rights reserved マーケティング マーケティング・セールス 経済学
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  • The Daily Trend Report with giovanni gallucci: September 24, 2026

    The Daily Trend Report with giovanni gallucci: September 24, 2026
    2026/09/24
    # The Daily Trend Report with giovanni gallucci: September 24, 2026 Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. Morning, Alexis. ## In this episode **Social Media.** Eddie put this at the top of his desk last night and I understand why. Brinker International had its investor day Tuesday, and Chili's chief marketing officer George Felix laid out a growth plan they are calling Better Than Fast Food. **Clean Label Food and Beverage.** Kendall sent over a Food Business News piece from Tuesday and it is the first fall menu story in years that is actually about something. Pumpkin spice is still the volume driver, nobody is arguing that. **Content Creation Tactics.** Eddie and Travis both flagged this one and I have been turning it over since about four this morning. Retail Dive ran an interview Tuesday with Staples' chief marketer about a new B2B campaign. ## Quick takeaways - Pull up your last thirty posts and mark the ones a stranger could name in two seconds with the sound off. That number is your real starting point. - Pick the two items that passed and give them half of next month's calendar, by name, written on the calendar. Not a theme, the item. - Run the two second test on a person who does not work there, today, with your own phone. Believe their hesitation over your own taste. - Name the one fall thing you make that is not pumpkin, then go check whether anybody within fifty miles of you is posting about it. Usually the answer is nobody. - Call the producer who supplies it and ask for six weeks of each other's comment sections. Not a graphic, not a discount code, comments. - Give the pair one plain name and put it in the first post in both feeds, so the fifth week has somewhere to live. - One is a joke. Two is a coincidence. Three is where you find out whether people finish it, and finishing is the only number in there worth reading. Then you keep going to eleven, because the eleventh one is when the audience starts arriving already knowing the rule, and that is the whole point of having one. - Write the sentence your customers repeat back to you, then write its opposite. The opposite is your device and you already owned it. - Make three posts off it this week and watch which one people finish, not which one got likes. ## Sources cited - Daily cross-LLM trend reports: ChatGPT, Claude, Gemini, Grok, and Copilot ## About the show The Daily Trend Report is a daily briefing on social media, clean-label food and beverage, and content, social, and AI for operators. Hosted by giovanni gallucci with a rotating cohost. Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-daily-trend-report/id1896763846 Subscribe on Spotify: https://open.spotify.com/show/033jcZwbZNGKpeUTRJvt1J . . . | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
    • (00:34) - Social Media
    • (04:51) - Clean Label Food and Beverage
    • (08:59) - Content Creation Tactics
    • (13:22) - Outro
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    14 分
  • The Daily Trend Report with giovanni gallucci: September 23, 2026

    The Daily Trend Report with giovanni gallucci: September 23, 2026
    2026/09/23
    # The Daily Trend Report with giovanni gallucci: September 23, 2026 Good morning. This is giovanni gallucci, joined by Chloe Dawn and Rachel Donovan, and this is the Daily Trend Report. Morning. ## In this episode **Social Media.** So Travis sent this over last night with basically no commentary, which is how I know he thinks it matters. Google shipped a new audit into Lighthouse. **Clean Label Food and Beverage.** Eddie pulled a Food Dive piece from Monday that I have been chewing on all night. The brands the big holders sold off are growing faster now than they did inside the portfolio. **Content Creation Tactics.** Eddie's tactics desk had six or seven things this week and the one everybody is going to talk about is the Converse ad that got pulled. That is not the useful one. ## Quick takeaways - Run the free checker on your own site this morning and screenshot the failures before you fix a single one. - Post the before and the after side by side with both dates visible, and say in plain words what you changed. - Write one post explaining what a machine sees when it looks at a business like yours, aimed at somebody in your category who has not heard of any of this. - Open the category leader's account today and count the days back to the last post that answered a real question. - Pull eight unanswered questions out of their comments, and answer all eight in your own feed this month, one at a time. - Never say the name. The answer is the content and the call out just hands them the story. - Write the nine second version of your next idea before you write anything else, and only then decide if it deserves ninety. - Pick a device that repeats, a rule or a list or the same question every week, so the eleventh one still works. - Name the still frame before the shoot, and shoot it deliberately instead of hunting for it in the footage. ## Sources cited - Daily cross-LLM trend reports: ChatGPT, Claude, Gemini, Grok, and Copilot ## About the show The Daily Trend Report is a daily briefing on social media, clean-label food and beverage, and content, social, and AI for operators. Hosted by giovanni gallucci with a rotating cohost. Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-daily-trend-report/id1896763846 Subscribe on Spotify: https://open.spotify.com/show/033jcZwbZNGKpeUTRJvt1J . . . | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
    • (00:34) - Social Media
    • (04:55) - Clean Label Food and Beverage
    • (09:12) - Content Creation Tactics
    • (13:08) - Outro
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    14 分
  • The Daily Trend Report with giovanni gallucci: September 22, 2026

    The Daily Trend Report with giovanni gallucci: September 22, 2026
    2026/09/22
    # The Daily Trend Report with giovanni gallucci: September 22, 2026 Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. Morning, Alexis. ## In this episode **Social Media.** Travis sent me a phrase yesterday I have not been able to put down. Slop grenade. **Clean Label Food and Beverage.** Whole milk is half the gallon aisle now. Fifty percent of total gallon sales, and sixty percent of milk buyers are putting it in the basket. **Content Creation Tactics.** Eddie's desk found two brands this week that solved the hardest problem in organic social, which is not reach and never was. It's having something to say on an ordinary Tuesday. ## Quick takeaways - Write down every job on your account that nobody sees. Transcribing, selects, alt text, resizing. Hand all of it to the machine today and keep the writing for yourself. - Pull your last two hundred comments into one list, find the eight questions that keep repeating, and answer them in your own voice, three sentences each. - Before anything ships, check that it carries one detail a model couldn't have known. A price, a name, something that went sideways. No detail, no post. - Shoot fifteen seconds of your product's actual texture this week. One take, natural light, nothing laid over the top of it. - Read your bio and your last twenty captions for light, reduced, and skinny, and cut every instance you find. - Caption that texture post with what it is and the day it was made, and stop there. No number, no claim. - Find your oldest asset today. First label, first price sheet, first market photo. Shoot it flat with the date written next to it. - Shoot today's version in the same frame and post the pair. Do not clean up the old one. - Tie it to something that ends. A date, a season, a week on the calendar. A revival with no deadline is just a rerun. ## Sources cited - Daily cross-LLM trend reports: ChatGPT, Claude, Gemini, Grok, and Copilot ## About the show The Daily Trend Report is a daily briefing on social media, clean-label food and beverage, and content, social, and AI for operators. Hosted by giovanni gallucci with a rotating cohost. Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-daily-trend-report/id1896763846 Subscribe on Spotify: https://open.spotify.com/show/033jcZwbZNGKpeUTRJvt1J . . . | Strategy and creative are mine. AI helps produce it.
    • (00:00) - Intro
    • (00:32) - Social Media
    • (05:28) - Clean Label Food and Beverage
    • (09:48) - Content Creation Tactics
    • (14:12) - Outro
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    15 分
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