You can pursue a terrible strategy for three months straight. And the only person who knows is you.
Sheila Slick spent six weeks building what she was convinced was the perfect coaching program. She had spreadsheets, course outlines, delivery schedules—it was going to change everything. She promoted it. Launched it. Crickets. Two enrollments when she needed ten to break even.
Here's the embarrassing part: she never once ran that idea by anyone else. Never asked a potential client if they'd actually want what she was building. Never even described it out loud to another human being. If she'd had a business partner, they would have asked obvious questions. But she just had herself, her laptop, and her very convincing internal monologue.
That failure cost six weeks and thousands of dollars. But it taught her something crucial: accountability isn't just about staying motivated—it's about staying sane. About having someone reality check your ideas before you spend weeks pursuing something that makes sense only inside your head.
Here's what nobody tells you about entrepreneurship: the freedom to make all your own decisions is also the curse of making all your own decisions. When you work for someone else, you have built-in reality checks keeping you on track. But now? The isolation isn't just about feeling lonely—it's dangerous to your business.
What are the five specific types of people you need on your personal board of directors? Why does reaching out to just one of them this week feel so different from wrestling with decisions internally? And what's the one sign that asking for input is actually wisdom, not weakness?
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Keywords:
Personal board of directors, solo entrepreneur, solopreneur accountability, business accountability, entrepreneur support system, entrepreneur isolation, validate business ideas, business validation, entrepreneur decision making, working alone, peer accountability, accountability for solo entrepreneurs