Summary

In this 10-minute episode, Ivelisse Arroyo discusses the evolving landscape of go-to-market strategies, emphasizing the importance of integrating marketing with operations, finance, and data systems. She highlights that successful strategies in 2025 will rely on optimizing existing Marketing Technology and business operations systems rather than merely adding more tools, particularly in the context of AI and automation.

Looking to transform your Go-To-Market strategy? Comment on this episode to book a discovery call.

In this episode of The Curao Compass™, GTM advisor Ivelisse Arroyo reveals why revenue is the ultimate truth test of leadership. Learn how to connect your marketing, operations, and finance metrics so your business stops performing and starts growing.

🎧 Listen in under 10 minutes. Find clarity. Lead with direction.
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In this episode of The Curao Compass™, we explore Operations, the West point of the framework, where clarity either circulates or collapses.
Your systems don’t lie. They quietly reveal what your leadership truly values. You’ll discover how to:

• Identify the repeatable friction that signals misalignment.

• Rebuild trust through a single source of truth.

• Automate the obvious, so human focus returns to judgment, not drudgery.

When your systems run clean, your team breathes easier. When your data tells one story, your strategy finally moves. Your systems know the truth; the question is, do you?

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