『The Content Trenches: What It Really Takes to Win With Video | #122: Jack Gaisford』のカバーアート

The Content Trenches: What It Really Takes to Win With Video | #122: Jack Gaisford

The Content Trenches: What It Really Takes to Win With Video | #122: Jack Gaisford

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 Jack Gaisford is the founder of The Content Club™, a community helping founders create confident and consistent videos that drive real business results. Before launching it, he spent seven years running his agency Odyssey, producing thousands of videos for brands like Microsoft, Xbox and Panasonic. That experience led him to realise the biggest wins come when founders learn to master video themselves.In this episode, Jack shares his journey from early YouTube experiments to becoming one of LinkedIn’s original video creators. You’ll hear practical advice on building your brand with video across LinkedIn and YouTube, stories from helping founders turn content into clients, and the mindset that’s kept him showing up for years while growing a business and enjoying family life.Connect with Jack:https://www.linkedin.com/in/jackgaisford/https://www.instagram.com/jackgaisfordhttps://www.youtube.com/c/JackGaisfordhttps://the-content-club.co.uk/Timestamps:00:00 – Why clients from content stay longer and trust more00:46 – The myth of quick wins and 90-day success01:00 – Intro and welcome01:22 – Who is Jack Gaisford and what is The Content Club™01:55 – Early YouTube experiments and teaching himself video02:24 – Growing a gaming channel to 15K subs before shutting it down03:07 – Bullying, quitting YouTube, and what he wishes he did differently04:51 – Why Gen Z dreams of becoming YouTubers05:45 – Where content creation is heading in the next 5–10 years07:36 – Starting YouTube again after years on LinkedIn08:24 – YouTube vs LinkedIn: platforms with different incentives09:25 – Data obsession, analytics and A/B testing on YouTube11:12 – Why YouTube is still Jack’s favourite platform13:19 – The creators and channels that inspire him16:22 – LinkedIn beginnings: early video hacks with his dad’s company18:02 – Building his first agency and landing global brands18:55 – Why he shut the agency and launched The Content Club™19:41 – LinkedIn as a huge untapped opportunity for creators22:09 – How to stand out and break through the noise24:29 – Jack’s advice: go harder and commit longer than others27:49 – Why most content success is a long road, not quick wins28:46 – £2M in revenue from organic LinkedIn content alone30:10 – Is video still growing on LinkedIn?31:58 – How social media has shifted from social to relevance34:47 – What really makes content work in 202536:45 – Why you only learn by doing the thing37:34 – The personal “why” that keeps Jack showing up40:05 – Gaming, Rocket League, and switching off41:26 – Gym, health, and balancing work and life43:57 – Where to find Jack online44:30 – Final advice for anyone struggling with content creation Connect with Tommen:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠FenPost: https://fenpost.com/?via=tomasNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Sync: https://www.wearesync.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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